[Japan Direct Sales Co., Ltd.] AKB48 Group “HKT48” to Appear at Sagan Tosu’s “Japan Direct Sales SPECIAL DAY!!” (November 2, 2025)
Nihon Chokuhan Co., Ltd. Press Release: October 21, 2025 AKB48 Group “HKT48” to appear at Sagan Tosu’s “Japan Direct Sales SPECIAL DAY!!” (November 2, 2025) ~ A special live performance starting at 1:00 PM and a halftime event open to everyone will create excitement throughout the stadium ~ Nihon Chokuhan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Akitaka Mizutani; hereinafter, “Nihon Chokuhan”) is evolving from a general mail-order company to a comprehensive service company centered on “Entertainment, Global DX.” As part of this effort, HKT48, the idol group produced by Yasushi Akimoto, will be making a guest appearance at the Meiji Yasuda J2 League Round 35 match between Sagan Tosu and Tokushima Vortis on Sunday, November 2, 2025 (kickoff at 2:00 PM, Ekimae Real Estate Stadium). A special HKT48 live performance will be held at 1:00 PM before the match. Additionally, a “Stadium Lottery” will be held at halftime, open to all attendees, enhancing the sense of unity and excitement throughout the stadium in a short space of time. The overall vision for the visitor experience utilizing DX will be announced in the third release.
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“entertainment” as a pillar of growth, and Yasushi Akimoto has served as the company’s general producer. The appointment of this guest is part of an effort to expand these creative assets into the visitor experience. 2. Affinity with the Local Community (Based in Kyushu and Fukuoka) HKT48 is a group based in Kyushu (Fukuoka). Located close to Sagan Tosu’s home stadium, Ekimae Real Estate Stadium (Saga), they have a strong affinity with the local area, making them ideal for serving as a “local ambassador” connecting the club with the local community and visitors. For these two reasons, we achieve a “warm production” that combines “creative quality and locality.” ■ Project overview • (Pre-match) 13:00-: HKT48 Special Live We provide a safe live experience that can be enjoyed by attendees of all ages and levels of experience. • (Halftime) 14:50~: Attendees Participate in the “Stadium Lottery” The event will proceed with announcements and calls. HKT48 will call out and provide support, and the entire venue will enjoy the lottery. *The performance format and direction may be subject to change at the discretion of the organizers on the day. ■ Future Outlook (Content × Local Community × Digital) Nihon Chokuhan will combine the assets (IP/direction/creative) produced by Yasushi Akimoto with its DX platform to expand the value it provides through “content x local community x digital.” Expanding touchpoints from the stadium visitor experience to commercial facilities, local events, and online initiatives, Continuous Engagement (CRM) based on visitor ID, Co-creation promotion with local businesses and local governments, Encouraging local tourism and purchasing with entertainment at its core We will work together to create a sustainable, fun economic zone rooted in the local community through the combination of sports, entertainment, and digital transformation. ※Note regarding changes and cancellations Safe operation on the day is our top priority. Due to crowding, weather, or operational reasons, the performers, production (including singing), progress, and raffle details may be changed or canceled. ■ Japan Direct Sales Co., Ltd. Address: Ito Yu Building Toranomon 3F, 3-20-5 Toranomon, Minato-ku, Tokyo Representative: President and CEO Akitaka Mizutani Established: October 1977 (launch of Japan Direct Sales brand) Business: Comprehensive services (mail order, content planning, advertising and sales promotion support, etc.) URL: https://corporate.666-666.jp For more information about this release