[bemyfriends Japan, Inc.] bemyfriends secures approximately 21 billion won in funding from US-based Goodwater Capital
bemyfriends Japan Co., Ltd. Press Release: October 22, 2025 bemyfriends raises approximately 21 billion won from US-based Goodwater Capital Goodwater Capital, which discovered a Korean unicorn company accelerating global expansion, highly praises b.stage’s global growth potential and innovative business model. bemyfriends, the operator of the global fandom business solution “b.stage,” has raised a total of approximately 21 billion won (approximately 2.2 billion yen) from Goodwater Capital, a leading venture capital firm in Silicon Valley, USA.
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investments, and is well known as an early-stage and growth-stage investor in Korea’s leading unicorn tech companies, including Toss, Danggeun Market, Coupang, and Kakao. Focused on consumer and prosumer technology companies, Goodwater Capital has continued to make long-term, follow-on investments. This marks its first investment in a Korean entertainment tech company. Goodwater Capital highly praised the originality and global scalability of b.stage, developed and operated by bemyfriends, and in particular, stated that its support for building a fully customized platform for each IP and its structure that provides 100% platform ownership to IP holders are key
competitive advantages that differentiate it from existing fandom platforms. A Goodwater Capital representative explained the background to the investment, saying, “b.stage is defining a new standard in the global fandom business market.” “b.stage’s unique fandom business B2B business model, which is applicable to various industries with a Shopify-like B2B business strategy and provides complete flexibility for IP, has great market potential that surpasses traditional B2C fandom platforms. We have been very impressed with their services and business results to date, and we look forward to seeing b.stage define the global fandom business in the future.” b.stage operates the “Fandom Business 360” business, providing integrated support in six core areas: advertising and marketing, fan club management,
e-commerce, fan communication, concert and event management, and IP-based business. Currently, more than 300 global platforms have been established based on b.stage, making it the leading global fandom platform, with over 900 artists communicating with fans in over 230 countries. Recently, the company has expanded its reach beyond K-POP by collaborating with global IPs in a variety of genres, including the launch of an official fan community for “K-POP Girls! Demon Hunters,” the highest-grossing show in Netflix history, and the operation of a Seoul pop-up store for Japan’s national idol group, Snow Man. bemyfriends CEO Seo Woo-seok said, “Following Mitsubishi Estate CVC ‘BRICKS FUND TOKYO,’ the continued trust from top global investors like Goodwater Capital proves that b.stage is growing as a leader in the global fantech market.” He added, “Receiving the support of strategic investors, particularly those representing the Asian and North American markets, has further boosted our global business expansion.” He continued, “Ultimately, our goal is to become the first global infrastructure that all IP holders around the world visit when starting a fandom business.” He added, “We plan to actively use the funds secured from this investment as a growth engine to expand our global market and our Fandom Business 360 business.” Meanwhile, since launching its global service in 2022, b.stage has recorded more than triple year-on-year growth for two consecutive years, surpassing 50 billion won in cumulative transaction volume and recording more than 300 million monthly traffic views as of August this year, continuing its rapid growth. “b.stage” The global fandom business solution “b.stage” is a “total fandom business solution” that supports the growth of client companies and global fandoms. We offer a wide range of functions and services specialized for global fandom business, from IT infrastructure supporting a variety of functions such as content management, community building, membership management, global e-commerce, live streaming, and real-time interactive communication, to IP business and consulting that enhance the global fandom experience. Another major feature is the ability to visualize and analyze fandom activity data and use it in business strategies. This allows companies and artists to more effectively expand and grow their fandom businesses. b.stage continues to enhance its solutions and services to enable artists, IPs, and brands around the world to build their own fandom platforms, connect directly with fans in unique ways, and expand their fandom globally.