【Mihomi Co., Ltd.】 Hayato Isomura, a native of Shizuoka, has been appointed as the commercial character for the local specialty confectionery, “Koko.” The “Koko Shop” and “Koko Escalator” versions will be released on Friday, October 24th. Mihomi Co., Ltd. Press Release: October 22, 2025 Hayato Isomura, a native of Shizuoka, has been appointed as the commercial character for the local specialty confectionery, “Koko.” The “Koko Shop” and “Koko Escalator”
commercials will be released on Friday, October 24th. The commercial is complete, in which Isomura says he was “very moved and incredibly happy” to promote the local specialty sweets! Keep an eye out for him as he comically walks around with a souvenir in hand to the tune of “Koko Motteko♪”!
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https://prcdn.freetls.fastly.net/release_image/170890/5/170890-5-137b6e8143a44fb29f8f1cd260725edc-1920×1080.jpg Mihomi Co., Ltd. (Headquarters: Shizuoka City, Shizuoka Prefecture; Representative Director: Takayuki Nakamura), which manufactures and sells Shizuoka’s famous confectionery “Koko,” will release new commercials for “Koko,” a beloved Shizuoka souvenir for 40 years, featuring Hayato Isomura, a Shizuoka native who has appeared in a variety of films and TV dramas. These commercials, “Koko Shop” (15 seconds, 30 seconds) and “Koko Escalator” (15 seconds), will be released on Friday, October 24th. These commercials will be aired on TV in Shizuoka and Yamanashi prefectures, as well as on websites and YouTube. “Kokko Shop” version (30 seconds) URL:
https://youtu.be/0A6m5dDjYCU
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https://www.youtube.com/watch?v=0A6m5dDjYCU “Kokko Shop” version (15 seconds) URL: https://youtu.be/_2GJtPBCaAc
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https://www.youtube.com/watch?v=_2GJtPBCaAc “Kokko Escalator” version (15 seconds) URL: https://youtu.be/EvMZZRPI-1c
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https://www.youtube.com/watch?v=EvMZZRPI-1c Shizuoka’s specialty confection, “Koko,” is a fluffy steamed cake filled with milk cream, made with the delicious water of the Southern Alps and carefully selected eggs. It’s a beloved Shizuoka souvenir for 40 years. We’ve recently cast local Shizuoka native Hayato Isomura in the “Koko” commercial. To the distinctive melody of “Koko motteko ♪,” the commercial depicts Isomura carrying a “Koko” as a souvenir with his comical steps. Regarding his appearance in the commercial, Isomura said, “It was very moving and I was incredibly happy,” and hopes that it will help raise awareness of “Koko” not only in his hometown of Shizuoka, but also to a wider audience. To commemorate the release of this commercial, a special website will be launched on the same day. URL: https://cocco-motteko.jp ■CM Concept Based on the idea that “souvenirs should be a joy not only for the recipient but also for the giver,” the commercial depicts the joy Isomura, a Shizuoka native, feels when she brings a “Koko” as a souvenir. With addictive music and unique choreography, this commercial offers a unique worldview that will have you watching it over and over again. ■CM story “Kokko Shop” version (30 seconds) URL:https://youtu.be/0A6m5dDjYCU The scene is in front of an airport souvenir shop, where rows of yellow-packaged “Koko” sweets are lined up. Dressed in a suit, Hayato Isomura, on his way on a business trip, begins walking rhythmically to the catchy commercial music, “Koko motteko ♪.” He stops midway, remembering a special someone he forgot to give a souvenir to, and says, “I forgot to give one for that person,” before continuing his walk in reverse. Isomura happily munches on a Kokko on a bench at the airport. His expression, filled with the deliciousness, is striking. As he starts walking again, tourists and businessmen of all ages and genders appear one after another behind Isomura, and they all follow along, almost like a procession, to the music. The commercial ends with Isomura’s catchphrase, “Kokko is a souvenir from Shizuoka.” “Kokko Escalator” version (15 seconds) URL:https://youtu.be/EvMZZRPI-1c The scene takes place in front of an escalator at an airport. Isomura, dressed casually before setting off on a trip, descends the escalator. Holding a “Koko” paper bag in hand, he begins walking to the tune of the commercial’s music, “Koko Motteko ♪,” and promotes the bag’s appeal with a narration that reads, “Isomura Hayato’s stamp of approval.” A group of cabin attendants, also carrying “Koko,” appear from behind. Together with Isomura, they march in a surreal, rhythmic procession. The video ends with a narration saying, “Koko is a great souvenir from Shizuoka,” along with a happy look on Isomura’s face as he savors the “Koko,” leaving the impression that it is an essential item to accompany you on your travels. ■ Shooting episode
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https://prcdn.freetls.fastly.net/release_image/170890/5/170890-5-b7938b6bb8a6ebc41a9c5be5b025702b-1920×1080.jpg Serious discussion with the director. A professional side in pursuit of the commercial’s worldview During a break in filming, Isomura sat around the monitor with the director and staff, checking the footage with a serious expression. Using gestures, they enthusiastically exchanged opinions on the movements and expressions for the next scene. As this was a commercial for a famous confectionery
representing his hometown, Shizuoka, the entire staff was even more motivated by his professional attitude, which focused on every detail to express the commercial’s worldview. The “Kokko Motteko♪” commercial music will have you stepping along without even thinking! A charming presence that lightens the mood on set On a set that recreated an airport souvenir shop, as the catchy commercial music “Kokko Motteko” played, Isomura rhythmically swayed to the music, showing off some surreal moves! Even after the call to cut, his playful side continued with his charming steps, filling the set with laughter, and the shoot proceeded in a harmonious atmosphere from start to finish. In the “Kokko Escalator” episode, timing was crucial, and while there were multiple attempts compared to other scenes, Isomura’s “serious face looking straight at the camera” was a hit, although unfortunately it was rejected. The atmosphere on set lightened up, creating a peaceful and tranquil atmosphere. Isomura ate every single Kokko we prepared for the shoot!? We had to shoot more than 10 takes of him eating the product, so we had Isomura eat a lot of Kokko, and he happily ate it, saying “It’s delicious, it’s delicious” every time. Since the “Koko” was prepared specifically for the shoot, I’d like to say, “The rest was enjoyed by the staff!”, but Isomura ate it all with gusto. The choreography for the commercial was done by Lucky Ikeda! The choreography by Lucky Ikeda is simple but features a distinctive walking style, creating the impression of someone arriving bearing a precious gift. The performers struggled to keep their stride in sync with the rhythm, but their inability to keep the rhythm was also interesting and full of character, so the director gave it the OK, and the song was used as is in the commercial. ■Interview with Hayato Isomura
https://prcdn.freetls.fastly.net/release_image/170890/5/170890-5-dec6af7e4ab29c63e9ac4fa5df91cca9-3840×2160.jpg Q. How do you feel about being appointed as the commercial character for “Koko,” a local brand representing Shizuoka? I was very happy. Everyone in Shizuoka Prefecture knows “Koko,” and people outside the prefecture know “Koko” as well. I’ve been watching and eating “Koko” since I was a child, so I’m deeply moved and incredibly happy that I’m now being asked to serve as a commercial character. Q. What are your thoughts on the catchy music used in this commercial? It really does stick in your head. It’s so memorable that the melody sticks in your head after just one listen. It’s simple, rhythmic, and has a great upbeat vibe. The way they say “Koko motteko” (“Koko motteko”) is just as addictive as eating “Koko” and not being able to stop. Koko commercials are truly amazing. I think it’s amazing that Koko has continued to create such catchy, memorable melodies for so many years. My childhood began with that “Koko Koko” commercial, so the fact that it’s still stuck with me today means it must be an amazing melody… I wonder who created it. I would like to spread the word about this commercial. Q. What is the most appealing thing about “Koko,” which you tried again during this shoot? For me, I’ve been eating it since I was a child, so it’s a familiar taste, and now it’s a comforting taste. I think people eating it for the first time will be surprised by how light it is for such a small size. You eat one and you’re like, “Oh, I want another one.” You just can’t stop eating “Koko.” It’s fluffy and has cream inside, and the combination is amazing. When you just want to take a quick breather, you can eat a “Koko” and feel calm. It’s so cute. And of course, the chick has become a trend, a signature, and with its softness and lovely color, I want to love it forever. So cute (laughs). Q. Please tell us about any childhood memories or family stories related to “Koko.” Basically, it was a snack. My mother would often buy “Kokko” at home and put it on the table. When I went to my grandmother’s house, she would say, “Eat some Kokko,” and serve it with tea. “Kokko” has appeared in so many different situations, it feels like it’s always been there for me. I’m not sure if it’s always been there, though (laughs). Also, in the summer, I like to eat it chilled in the refrigerator. In the winter, we had a kotatsu at home, so I’d put a little in there and warm it up a little, which is probably the right thing to do…maybe it’s not the right thing to do, but I think there are so many different ways to enjoy and eat it. Q. Have you ever given “Koko” to a friend or co-star as a souvenir? I actually brought some to the drama set just the other day. I received a lot of “Koko” and shared it with everyone, but surprisingly, quite a few people knew the name but had never tried it, and they came all the way to tell me after trying “Koko” that it was “incredibly delicious.” I was so happy to hear that, and I thought it was something that people really appreciate, and it’s also the perfect size for a gift. It’s individually wrapped, so you can eat one in a blink of an eye in between filming, and it was really popular with the ladies too. You can give it as a souvenir, and I’d like to continue using it as a gift in the future. Q. Please give a message to everyone watching the new “Koko” commercial. I’m Hayato Isomura, and I’ve been chosen to be the commercial character for “Koko.” I was born in Shizuoka, the same place as you, and I’m very happy to have this opportunity to let everyone know about “Koko” in this way. Koko is a treat that anyone can enjoy, so if you come to Shizuoka, I would encourage you to buy one as a souvenir, and you can also enjoy a quick bite on the train or anywhere else, so I hope you will savor this small moment of joy. The wrapping paper says in small letters, “A cute little thing I met on my travels,” so please take one home with you. ■Commercial Storyboard – “Koko Shop” (30 seconds)
https://prcdn.freetls.fastly.net/release_image/170890/5/170890-5-a383268f2c24284eb0f1d29d3450a338-1488×854.png ■Commercial Storyboard – “Koko Escalator” (15 seconds)
https://prcdn.freetls.fastly.net/release_image/170890/5/170890-5-c11c7c37068571322a30cbc157c96bb3-1560×664.png ■Performer profile
https://prcdn.freetls.fastly.net/release_image/170890/5/170890-5-65790e26d470b9061954cf805eedf21f-600×800.jpg Born in 1992, from Shizuoka Prefecture. He made his name in the 2015 TV drama “Kamen Rider Ghost,” and He came into the spotlight in 2017 with the NHK morning drama “Hiyokko.” His major appearances include the dramas “From Today, It’s My Turn!!,” “What Did You Eat
Yesterday?”, “Too Much Inappropriate!”, and “We Still Don’t Know the School Rules of That Planet.” In recent years, he has been active in films, winning the Newcomer of the Year Award at the 45th Japan Academy Awards for his role in “The Yakuza and the Family” and the Best Supporting Actor Award at the 47th Japan Academy Awards for his role in “The Moon.” Season 3 of “Alice in Borderland” is currently streaming on Netflix, and his starring role in the drama “Soulmate” is also scheduled to begin streaming. ■Staff list Advertising Agency: Dentsu East Japan Inc. Creative Directors: Naoki Bando, Norimitsu Takeuchi Account Executives: Hiroki Kashiwagi, Yuutaro Kitazawa Production: VIS Inc. Producer: Yuki Numata Assistant Producer: Hiromi Sakai Production Manager: Aya Sasaki Director: Kameyoshi Takahashi Cameraman: Masataka Kato Lighting: Norihisa Kofune Stylist: Tokimu Kasai Hair and Makeup: Tomokatsu Sato ■Product overview
https://prcdn.freetls.fastly.net/release_image/170890/5/170890-5-0c86daf118d52951064c489947763669-1482×2700.jpg “Koko” is a fluffy steamed cake filled with milk cream, made using the delicious water of the Southern Alps and carefully selected eggs. Price (tax included): 324 yen for 2 pieces, 972 yen for 6 pieces, 1,296 yen for 8 pieces, 1,944 yen for 12 pieces Sales locations: Kokkoan, souvenir corners at stations in Shizuoka Prefecture, highway service areas in Shizuoka Prefecture and some Kanagawa Prefectures, supermarkets in Shizuoka Prefecture, the Kokko online shop, etc. ■Mihomi Co., Ltd. Company Profile Founded in 1953, we manufacture and sell not only “Kokko,” but also other products representative of Shizuoka, such as “Abekawa Mochi” and “Shizuoka Mandarin Juice.” “Kokko” has now grown into a hugely popular hit product, selling over 11 million units a year.
https://prcdn.freetls.fastly.net/release_image/170890/5/170890-5-afa1937a166b9e7c9a26a4a5fc5b4999-287×77.jpg Established: June 1953 Head office location: 696-1 Nakahara, Suruga-ku, Shizuoka 422-8058 Business Description: Manufacturing and sales of confectionery, food, tea, and beverages Major Products: Semi-perishable sweets (Kokko, Abekawa Mochi, Manju, etc.) Candy (Brown Candy, Candy Play, Salted Orange Candy, etc.) Tea (Tohka tea, Uguisu tea, Sencha, etc.) Beverages (tangerine juice, blueberry extract, etc.) Other (green tea soba noodles, green tea somen noodles, egg snacks, etc.)
