【Ray-Ban】 Ray-Ban and A$AP Rocky Announce “NEXT GENERATION COLLECTION”
Ray-Ban Press release: October 22, 2025 Ray-Ban and A$AP Rocky Launch “NEXT GENERATION COLLECTION” New collection debuts at Paris Fashion Week
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https://prcdn.freetls.fastly.net/release_image/5515/69/5515-69-e33420e347ec8b64e073c2b218c7c9d4-1920×1080.jpg Ultra Wrap 001
https://prcdn.freetls.fastly.net/release_image/5515/69/5515-69-05769f93f56cab8c37ebdaa05e83e6e1-1920×1080.jpg Ultra Wrap 003 The Next Generation Takes a Step into the Future The Collection Comprised of three innovative styles – Ultra Wrap 001, Ultra Wrap 002 and Ultra Wrap 003 – the collection redefines traditional eyewear design. With fluid, weightless lines and otherworldly silhouettes, the collection is forward-thinking, not forward-thinking. A pure expression of avant-garde fashion Ultra Wrap Silhouette: Each style showcases an ultra-futuristic design aesthetic with bold curves and a sculpted fit. Classic Black and Bold Contrast: The collection is anchored by classic black, enhanced with striking colors like translucent gold and mirrored lenses. Premium Packaging: Each model is presented in an acrylic cube and maxi case, complete with an embossed A$AP Rocky x Ray-Ban logo, making it a collector’s item. Presented at the AWGE show, one of the most anticipated runways in the fashion world, the Next Generation Collection embodies A$AP Rocky’s vision at Ray-Ban Studios. Harlem creativity, futuristic forms, and a cultural edge combine to create a collection elevated as wearable art.
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https://prcdn.freetls.fastly.net/release_image/5515/69/5515-69-80980bef993726533146540ccb3c3997-1800×2700.jpg Ultra Wrap 002
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https://prcdn.freetls.fastly.net/release_image/5515/69/5515-69-bb9787d827f88aee856ee1be2aa778ba-3768×1884.png ULTRA WRAP 001 (0RB4943 671/87) Introducing “Ultra Wrap 001” – Leading the way in A$AP Rocky’s Next Generation Collection, these frames, with their billowy wraparound silhouette and bold color palette, redefine eyewear with a futuristic design that stands out. Available in 4 colors/115,830~119,130 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/5515/69/5515-69-b9937f9fac6cde177ac18e1111c4eba1-3768×1884.png ULTRA WRAP 002 (0RB4942 671/87) Designed with bold wide lenses and a mask-like silhouette, the Ultra Wrap 002 is A$AP Rocky’s most avant-garde expression of his vision. Its chunky temples and forward-thinking design seamlessly blend a forward-thinking aesthetic with the raw edge of his hip-hop roots. Available in 4
colors/115,830~119,130 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/5515/69/5515-69-2353bcb05dc9955000ba95cb78400f3d-3768×1884.png ULTRA WRAP 003 (0RB4941 601/87) The Ultra Wrap 003 features bold wraparound lenses and thick, curved temples. This visionary design, part of the Next Generation Collection, offers new possibilities for eyewear. Clean lines and a commanding presence. Born from street style, this is a pair designed for the future. Available in 5 colors / ¥115,830 each (tax included) “Next Generation The collection will be available in limited quantities from Thursday, October 23, 2025 at the Ray-Ban official online store and Ray-Ban stores in Japan. About A$AP Rocky A$AP Rocky (real name Rakim Mayers), a multi-talented artist, entrepreneur, actor, and fashion icon, has taken the world by storm since his debut in 2011. Rocky continues his success in the music industry, garnering over 17.5 billion streams to date. Additionally, his music videos have collectively garnered over 3.5 billion views on YouTube. In 2018, his critically acclaimed debut album,
“LONG.LIVE.A$AP,” and his follow-up album, “AT.LONG.LAST.A$AP,” both debuted at No. 1 on the Billboard 200. He subsequently released his highly anticipated third studio album, “TESTING,” which has garnered over 1 billion streams worldwide. He recently released new songs, “HIGHJACK” and “RUBY ROSARY” featuring J. Cole. These tracks will appear on his upcoming fourth studio album, “Don’t Be Dumb.” A$AP Rocky has also been featured in advertising campaigns for numerous major brands. His creative agency, AWGE, has partnered with Marine Serre, Amina Muaddi, Selfridges, JW Anderson, and MTV, and has supported the careers of artists such as Playboi Carti, slowthai, and Smooky MarGielaa. In June 2024, A$AP Rocky made his highly anticipated debut show at Paris Fashion Week, “A$AP Rocky: AMERICAN SABOTAGE.” About Ray-Ban Ray-Ban was born in 1937. The name Ray-Ban, derived from the function of sunglasses—”blocking light”—came from a request in 1923 from a U.S. Army Air Force pilot for sunglasses to protect his eyes from the glare and UV rays of the sun. Six years later, the “Aviator” was born, and the Ray-Ban brand was born at the same time. While maintaining its original style since its inception, the Aviator remains a classic style today. Frequently featured in music and film, it has become a cultural icon throughout the ages, never swayed by any one trend and maintaining its unique style. Since supporting American pilots in their new ventures 80 years ago, Ray-Ban has remained an authentic and free-spirited brand. Beloved by many musicians and celebrities, it continues to be loved by many people around the world as a cutting-edge brand. Ray-Ban is part of the Luxottica Group. https://japan.ray-ban.com Facebook: RayBan X: @ray_ban
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