Central Japan Railway Company “Let’s go to Kyoto.” Autumn 2025 Campaign: Kyoto’s autumn leaves appear at Tokyo Station! An experiential event will be held where you can see, get your fortune told, and plan your trip.

[Central Japan Railway Company] “Let’s go to Kyoto.” Autumn 2025 Campaign: Kyoto’s autumn leaves appear at Tokyo Station! Host an interactive event where you can see, read, and plan your trip. ​ Central Japan Railway Company Press Release: October 22, 2025 “Let’s go to Kyoto.” Autumn 2025 campaign: Kyoto’s autumn leaves appear at Tokyo Station! An interactive event will be held where you can see the sights, get your fortune told, and plan your trip. We’ll also be holding an electric assist bicycle event in collaboration with LUUP and the Kyoto Smart Marche
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Tokyo Station Event Image As part of its “Let’s Go to Kyoto” Fall 2025 Campaign, Central Japan Railway Company (JR Central) will be holding a special event in the Tokyo Station event space starting on Tuesday, October 28, 2025, allowing visitors to experience autumn in Kyoto. We’re also rolling out a variety of initiatives to help you enjoy your Kyoto trip more in-depth and comfortably, including a coupon campaign in collaboration with Luup Inc. that offers one hour of free use of electric assist bicycles, and the “Kyoto Smart Marche” card located inside the Tokaido Shinkansen ticket gates at Kyoto Station, which suggests ways to avoid crowds and access major tourist destinations. ■Tokyo Station Event Where You Can Experience Autumn in Kyoto We’ll be creating a special space in the Tokyo Station event space where you can experience autumn in Kyoto. Centered around a large graphic board depicting the overwhelming beauty of autumn leaves at Tofukuji Temple, visitors can enjoy a “Momikuji” experience inspired by autumn leaves, as well as the “Autumn Kyoto Window” exhibition, which shows images of Kyoto’s shrines and temples. [Event Overview] Period: October 28, 2025 (Tuesday) to November 10, 2025 (Monday) Location: Tokyo Station Event Space (Yaesu Concourse, Yaesu Central) Participation Fee: Free (No reservation required) 【Event Details】 (1) Stunning Campaign Poster Display “That’s right, let’s go to Kyoto.” A large-scale display will feature stunning autumn foliage graphics from Tofukuji Temple, the setting for the Fall 2025 campaign. This will allow many people using Tokyo Station to experience the atmosphere of autumn travel in Kyoto.
https://prcdn.freetls.fastly.net/release_image/26909/109/26909-109-4aa673c8026051823c92c680c07e2d9a-1007×353.png Campaign poster image (2) Interactive Project “Autumn Kyoto Window Momikuji” Draw a “momikuji” (fortune slip) inspired by autumn leaves. It will tell you a “travel style” and “recommended Kyoto windows and shrines” that match your personality. The “Kyoto Window” signage, which corresponds to the result of your momikuji, plays a video of Kyoto’s autumn leaves, creating an immersive experience that makes you feel as if you’re actually in Kyoto. ・Draw a fortune:The four-colored momikuji contains a personality-test-style catchphrase, a travel style that suits you, and “recommended Kyoto windows and shrines and temples.” ・Peeking Through the Kyoto Window:Peeking through the “Kyoto Window” recommended in the Momikuji fortune-telling slip, you can enjoy a video of the beautiful autumn leaves of the area projected on a signage screen. The view from four types of windows that actually exist in Kyoto will make you feel as if you’re in Kyoto. ・Plan your trip with the Special Visit Board:Details of recommended shrines and temples are displayed on the board. Use the recommendations and comments to plan your own trip. (3) “Let’s go to Kyoto.” Special Visit Information In the event space, we will introduce the “Let’s go to Kyoto.” Special Autumn Visit Plan. We will also give away discount coupons, valid only on the day, that will allow you to reserve the special visit at a discount. *For details about the special autumn viewings, please also check the special page on the “Let’s Go Kyoto” campaign website (https://souda-kyoto.jp/plan/autumn_sp/). (4) Social Media Campaign to Win Limited Edition Clear File Folders Those who post a photo taken in the event space or a photo of Kyoto’s autumn leaves on social media (X, Instagram) with the hashtag
“#Let’sGoToKyoto2025Autumn” will receive a limited edition “Let’s Go To Kyoto” clear file on the spot. *Goods will be available while supplies last.
https://prcdn.freetls.fastly.net/release_image/26909/109/26909-109-81cc163c44e286512e7badafcf24c9f2-483×337.png Limited Edition Clear File Design Image ■Enjoy autumn in Kyoto in a smarter way! Comfortable Travel Plan for the Autumn Foliage Season (1) Free 1-Hour Coupon Campaign for Electrically Assisted Bicycles in Collaboration with Luup Inc. We’re partnering with Luup Inc., the provider of the micromobility sharing service “LUUP,” to offer a special promotion that allows you to avoid the crowds during the autumn foliage season and enjoy a comfortable trip around Kyoto. We’re offering coupons for one hour of free use of electric assist bicycles within Kyoto City. Event Period: 1. November 22nd (Sat) – 24th (Mon, public holiday) 2. November 29th (Sat) – 30th (Sun) 3. December 6th (Sat) – 7th (Sun)
https://prcdn.freetls.fastly.net/release_image/26909/109/26909-109-55bd6a164e71ce1917eab62639101182-960×720.jpg Electric assist bicycle image Distribution Method: 1. Customers who make a reservation that meets the above terms and conditions using Express Reservation (JR Central Express Card, View Express, Plus EX) or Smart EX by the date and time specified below will receive a total of one hour’s worth of coupons (two 30-minute coupons) to the email address (Address 1) registered in their customer information. *Express Reservation members (JR West J-WEST, JR Kyushu JQCARD) and corporate members are not eligible. *Only available to those who have selected “yes” to receive EX service information emails from JR Central. *Event period 1 is open to those who make a reservation until Monday, November 17th, period 2 is open to those who make a reservation until Monday, November 24th (public holiday), and period 3 is open to those who make a reservation by Monday, December 1st. 2. During the event period, a limited number of coupons worth a total of one hour (two 30-minute coupons) will be distributed to customers who meet the terms and conditions inside the Shinkansen ticket gates at Kyoto Station. Coupons will be distributed at Kyoto Station from 9:30 to 14:00 each day. *Offer ends while supplies last. *To receive a coupon, you will need an EX voucher that meets the terms of use. *Coupons are also available to “LINE to EX” users inside the Kyoto Station Shinkansen ticket gates. For more details, please visit the special page on the campaign site. (https://souda-kyoto.jp/other/luup_kyoto) *Only applies to electric assist bicycles. Coupons are available while supplies last. *To use the coupon, you will need to download the LUUP app and complete the usage procedure. (2) “Kyoto Smart Marche” introduces ways to avoid crowds at major tourist destinations For a limited time, the “Kyoto Smart Marche” will be set up inside the Tokaido Shinkansen ticket gates at Kyoto Station. This location will feature cards suggesting various ways to access major tourist destinations. Please use the information on the card to enjoy a smart and comfortable trip to Kyoto.
https://prcdn.freetls.fastly.net/release_image/26909/109/26909-109-b7c37c0faf9625fe672c075054e91a6f-960×446.png Kyoto Smart Marche Image Installation Period: Friday, November 14, 2025 – Sunday, December 14, 2025 Location: Kyoto Station, inside the Tokaido Shinkansen ticket gate *You are welcome to take home as many cards as you like, but numbers are limited. Press release attachments