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Home » Block FM Inc. Report | “glo™ Ginza Store” opens, expanding the “love at first sight” experience. Launch even t “LOVE AT FIRST” held

Block FM Inc. Report | “glo™ Ginza Store” opens, expanding the “love at first sight” experience. Launch even t “LOVE AT FIRST” held

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[Block FM Co., Ltd.] Report | The “glo(TM) Ginza Store” opens, expanding the experience of “love at first sight.” Launch event “LOVE AT FIRST” held ​
Block FM Co., Ltd. Press release: October 22, 2025 To Members of the Press Report | The “glo(TM) Ginza Store” opens, expanding the experience of “love at first sight.” Launch event “LOVE AT FIRST” held Stimulate your senses with art, food, and music. Report from the invitation-only event “LOVE AT FIRST,” a collaboration with Hypebeast
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The new flagship store of the heated tobacco brand glo™, the glo™ Ginza Store, opened in Tokyo’s Ginza district on October 18th. On the previous day, October 17th, an invitation-only launch event, “LOVE AT FIRST,” was held in collaboration with Hypebeast, showcasing a variety of content stimulating the senses. An experiential store themed around “first love”
https://prcdn.freetls.fastly.net/release_image/9184/83/9184-83-af791eae5db7ec9c0c6ad40d9129ab69-3900×2600.jpg Based on the concept that “the best experience starts from the very first moment,” the glo(TM) Ginza store is designed as a space where you can experience the thrill of “love at first sight” through four dimensions: sight, sound, taste, and style. Upon entering the store, visitors are greeted by a cylindrical counter and displays of the new products, “glo(TM) Hilo” and “glo(TM) Hilo Pro.” The striking design, evoking the smoking experience of “glo(TM) Hilo,” drew many visitors to stop and gaze upon them intently.
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https://prcdn.freetls.fastly.net/release_image/9184/83/9184-83-6c5ac4e973d9497f21f0c7cb121a18d5-3900×2600.jpg In the back of the store, there were exhibits by collaborators in conjunction with “LOVE AT FIRST,” which began in June. The exhibition included archival works from Yoichi Ochiai’s “Liquid Universe: Tetralemma-like Morphogenesis of a Symbolic Universe,” which was exhibited at the glo(TM) Hilo | Yoichi Ochiai Pop-up Store in Omotesando, as well as limited edition bandanas and books by fashion curator POGGY, and books by hoodie/food culturist Takefumi Hamada, giving a sense of the multifaceted trajectory that “LOVE AT FIRST” has been communicating.
https://prcdn.freetls.fastly.net/release_image/9184/83/9184-83-9f40e6d78e11cf8a4cad811fb82c1154-3900×2600.jpg A one-night-only launch event where food, sound, and art intersect
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https://prcdn.freetls.fastly.net/release_image/9184/83/9184-83-e0a88740d07521d12dd7caf853858c18-3900×2600.jpg At the launch event, Hamada directed food and drinks paired with glo™ flavors. The menu was created by Chef Mikio Morieda, who is
well-versed in the culinary cultures of various countries. Guests were delighted with the combination of gorgeous dishes made with an abundance of autumn ingredients and new flavor experiences. The “Sparkler Chocolate” was the most eye-catching item. The playful taste of the chocolate, which crackled and popped in your mouth, drew smiles and gasps of amazement from the audience.
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https://prcdn.freetls.fastly.net/release_image/9184/83/9184-83-6ca9d0308d51d852197b5125b4c84079-3900×2600.jpg On the music front, performances by popular DJs livened up the venue. DJ HASEBE, a longtime leader in Japan’s hip-hop/R&B scene, delivered a mix of a wide selection of tracks, from classic hits to modern J-R&B, creating a high-quality groove.
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https://prcdn.freetls.fastly.net/release_image/9184/83/9184-83-c6ff0f9bc5cdb4cd945b4fe20141715b-3900×2600.jpg Next up was DJ SHOTA, Japan’s top DJ at the global DJ competition “DMC.” In a special showcase just for this night, he freely mixed Japanese rap and classic hip hop, demonstrating advanced techniques like scratching and cutting. The audience erupted in cheers, and the venue reached a fever pitch.
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https://prcdn.freetls.fastly.net/release_image/9184/83/9184-83-38e719769288b32a96230c2338093870-3900×2600.jpg The event concluded with a raffle where attendees could win meal vouchers to popular restaurants selected by Hamada. The excitement was intense until the very end.
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https://prcdn.freetls.fastly.net/release_image/9184/83/9184-83-0b47c7d20fa318fb6c618583805448bc-3900×2600.jpg “LOVE AT FIRST”–A brand experience that engages all five senses
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https://prcdn.freetls.fastly.net/release_image/9184/83/9184-83-8180c418adaf9f4182b06d92ba7a1cf9-3900×2600.jpg “LOVE AT FIRST” is an experiential event that expresses “love at first sight” through the four senses of sight, sound, taste, and style. At the glo(TM) Ginza Store, you can experience and purchase a variety of products, including the latest series. Device engraving services, aftercare, and a glo™ members-only lounge are also planned to be rolled out sequentially, raising expectations for the expansion of new brand experiences in the future. “glo(TM) Store Ginza” store overview ■Store name: glo(TM) Store Ginza ■Location: 2-5-19 Ginza, Chuo-ku, Tokyo 104-0061 PUZZLE Ginza ■Opening date: Saturday, October 18, 2025 ■Business hours: 10:00-20:00 (last admission 19:30) ■Closed days: None in principle. Regular business hours may change during events, etc. For more information about this release

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