Sapporo City Report on the Hokkaido Hubie Festival 2025, a film festival showcasing the charm of Hokkaido’s food and film – Introduction to the three-day program –

[Sapporo City] Report on the “Hokkaido Hubie Festival 2025,” a film festival showcasing the charm of Hokkaido’s food and film –
Introduction to the 3-day program –
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Sapporo City Press Release: October 22, 2025 Report on the “Hokkaido Hubie Festival 2025,” a film festival showcasing the charm of Hokkaido’s food and film – Introducing the program for the three-day event –
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Opening red carpet ceremony held at the Red Brick Government Building on October 10th. Photography: Kyosuke Sakai, Shogo Hirose, Yusuke Kamino “HOKKAIDO” was a multi-event showcasing the charms of Hokkaido’s cuisine and film, held from Friday, October 10th to Sunday, October 12th at the Red Brick Government Building and several movie theaters in Sapporo, Hokkaido. The Hokkaido FOOVIE FESTIVAL 2025 has concluded after its full schedule. A total of 10,000 people from Japan and abroad enjoyed 30 programs over three days, including a grand opening ceremony with a red carpet laid out in the front garden of the Red Brick City Hall, screenings of 20 food-related films, a symposium featuring film industry professionals and chefs, the Sapporo FOOVIE VAL food event featuring 50 restaurants in the city, and collaborative events held simultaneously throughout the city. On the first day, a red carpet ceremony was held at the Red Brick Government Building, featuring distinguished guests including TEAM NACS, the festival’s special supporters, actors Yumi Adachi, Hayato Ichihara, and Ayaka Miyoshi, Hong Kong film legend Johnnie To, producer Takumi Saito, and culinary expert Yoshiharu Doi. They livened up the opening of the festival by responding to cheers from the audience and requests for autographs. This year’s opening film is this fall’s new movie, “Delicious School Lunch: The School Trip of Flames.” Lead actor Ichihara made a surprise appearance at a dinner party featuring a menu recreating the “school lunch” from the film. The entire venue erupted in joy at the sight of “Amarida Yukio” up close. During the talk for the film “Good Morning, Evian!”, which was screened on the 11th, co-star Miyoshi and a customer surprised lead actor Yo Oizumi with a surprise performance to celebrate his 30th anniversary in the entertainment industry. On the 12th, Kobayashi Kaoru from the film “Midnight Diner 2” and Matsushige Yutaka from the film “The Solitary Gourmet” made surprise appearances at each other’s talk shows, creating a variety of dramas and smiles with the surprises that are unique to Hoobiefest. Venues throughout Sapporo featured numerous film screenings, guest appearances, film-related food offerings, and lunch and dinner parties. Other events included the “World Culinary Conference in FOOVIE,” where cutting-edge chefs from Japan and abroad gathered to discuss culinary philosophy and their passion for food, and a symposium where experts from various fields discussed Japanese films and regional film festivals. Through the entertainment of “food and video,” many people learned, connected, and fostered a forum for broader interaction. The closing event on the 12th featured a special talk with Daniel Aguilar from the San Sebastian National Film Festival, with which we have a memorandum of friendship and exchange, as well as the Japan premiere of the film “TETSU, TXISPA, HOSHI.”, which was screened in the Culinary Category at the same festival this year. In her post-screening address, Executive Committee Chair Ayumi Ito said, “We want to continue growing into a film festival that the people of Hokkaido can be proud of. We will strive to make next year’s festival even more enjoyable than last year, this year, and beyond, by combining food and film.” She concluded the three-day event with this determination for next year’s event and gratitude to all those who supported the festival’s purpose. A digest video of the film festival, screened at the end of the closing show, will be released on the official Hubby website and social media. It looks back on the three days of the festival, set to this year’s main theme, created by Sapporo-born music producer Yoshiyuki Tsutaya. Relive Hubby Fest from the comfort of your own home. (https://fooviefes.com/) Opening: Red Carpet Ceremony
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-92cfa5a833398f91b9dc2be0d0b2087f-512×341.jpg TEAM NACS served as special supporters. Yo Oizumi, known as a rain man, had an unexpected incident when it started raining as soon as he took the stage. The ceremony was livened up by his banter with the general host, Hiroyuki Morisaki.
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-c3ae003a343c66306f20cc8daa63d7d9-512×342.jpg Thank you to the many splendid guests who graced the Hoobie Fest, including Ayaka Miyoshi, Hayato Ichihara, Yumi Adachi, and Takumi Saito.
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-b098d1ca90db03a56d0acb34a46c2b14-512×341.jpg Hong Kong film master Johnnie To attended the Hokkaido Hooby Festival! After the ceremony, he moved to the movie theater and appeared at the screening of “Exile: Bonds.”
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-e8c48ac39951db767f2b1e8ae3f386e5-2048×1367.jpg Cooking expert Yoshiharu Doi signs autographs for fans. On the special stage, he even collaborated miraculously with Oizumi, who excels at impersonating Doi. Mayor Katsuhiro Akimoto of Sapporo delivers opening remarks. As honorary executive chairman of the film festival, he visited San Sebastian, Spain, and signed a memorandum of understanding on city-to-city friendship and exchange.
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-ab5c7f6dcc5f32d3bbcfa179e1f339ca-2048×1367.jpg Daniel Aguilar, who represented the San Sebastian International Film Festival, and Executive Committee Chair Ayumi Ito. Going forward, the festival and Hoobiefest will cooperate in areas such as mutual screenings and sharing knowledge on talent development.
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-18b85011b42714ece5eb2998d2ccb868-2048×1367.jpg Hokkaido Governor Naomichi Suzuki delivers a congratulatory speech. Screening & Hubie Lunch Dinner
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-7aefad35cd5bca1b7b8d72ce2489262c-936×622.png The opening film was “Delicious School Lunch: The Fiery School Trip.” Ichihara-san personally visited the guests and interacted with them. It was a wonderful moment where we could really get a feel for his personality. The Hooby Dinner featured a menu recreating the school lunch featured in the film. Ichihara-san, Producer Iwabuchi, and all the guests joined hands in a “Itadakimasu” (thank you for the meal) and thoroughly enjoyed the meal.
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-1db425337916f607da857eb2a50f1d89-973×648.png At the screening of the film “Good Morning, Evian!”, everyone celebrated Oizumi’s 30th anniversary in the entertainment industry. The luncheon, held at a different venue, featured a special curry recreated by Ide Tsuyoshi of Sapporo Rakkyo, based on the curry featured in the series.
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-1344da7639048ca0f98351524a29a803-974×648.png Saito Takumi and Asahi Hiroshi will be appearing at the film “The Curb” and the film “How We Came to Mensho Maro.” Ramen from “Mensho Maro,” made by Asahina, who has two roles as both an actor and a ramen shop owner, opened a special location in Sapporo for one day only.
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-fe5878378efe52fd260c1b4a8fbf2b23-976×650.png Mr. Doi, who cooked for the film “Twelve Months of Earth,” and director Yuji Nakae took the stage. The post-screening dinner featured an inspired dinner featuring the seasonal bounty of the land and life, arranged in the style of “Maruyama Dan,” a popular restaurant located in Maruyama, Sapporo. Doi and Director Nakae also participated, enjoying the meal and conversation with the guests.
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-ec15f96cd34307568fca6178780d36d2-976×651.png The TV program “Hokkaido: Agricultural Kingdom” (HBC), hosted by Morisaki, which has been covering and supporting Hokkaido agriculture for 17 years, has finally been made into a movie. Chef Hiroyuki Tsukada of “noya” interviewed producers of Sapporo’s traditional vegetables and Shihoro beef to create this Miracle Course. Image
URL: https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-596cdf6648f52fc82384f9d8cef99ba2-976×650.png A one-night-only SPECIAL FOOVIE Diner. A special dinner where you can fully immerse yourself in the worlds of two films: “Midnight Diner 2” and “The Solitary Gourmet.” “Shokudo Takahashi,” a restaurant that opens only once a month at the French restaurant “La Sante,” will present a late-night diner, while Chef Takahiro Araki of Nouvelle Pouce Okurayama will present the world of French bistro cuisine that appears in “The Solitary Gourmet.” This is a one-night-only, luxurious collaboration that could only have been realized by Huby. Screening Programs at Each Venue
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-0ba7f2b4451972d20d7e990f2f88e4d4-1015×337.png Hong Kong film master director Johnnie To visited Sapporo to watch the film “Exile.” He spoke with Atsushi Tsuboi, general manager of Nagoya Cinema Skhole. The souvenir bento was a char siu fan from HONG KONG PLACE, a Hong Kong restaurant in Sapporo.
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-ed223aeceaaec678e2ffb5d6e88a6efb-1012×334.png Ken Yasuda and director Hatsuki Yokoo appeared on stage for the film “When It’s So Delicious It Makes You Cry.” The souvenir bento was provided by Yakisoba Jiro, a yakisoba specialty shop in Ebetsu City. It features udon noodles made with 100% Hokkaido wheat, butter, and toppings, all sourced from Hokkaido, and Mikawa soy sauce from Aichi Prefecture, where the film is set.
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-53e8fa65bece18ed35b3f08923233ee3-1033×342.png Shigeyuki Totsugi took the stage to speak at length about his love for the film “Mobile Police Patlabor: The Movie.” The meal and ticket package includes a souvenir Chinese bento box from “Wa-Chuka to Men Danyo,” a reservation-only Chinese restaurant in Sapporo inspired by the fan-favorite “Shanghai Tei.”
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-6cb259215e53b434a5b61b7b2bdc9b72-1008×336.png We spoke with producers Moriya and Morimoto about the film “The Crescent Moon and the Cat,” starring Yumi Adachi. The souvenir is a special “Crescent Moon and Cat” cookie tin, inspired by the film’s title, created by the nationally popular confectionery shop “AMAM .”
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-9e50bd1b5196207cb6bc57469b696e1a-760×518.png At Akarenga Hall A, screenings included “Living Together,” director Hitoshi Fujio’s first feature-length documentary film, which follows the couple who run the Sapporo restaurant “Ouchigohan Nono”; “100-Year Meals,” director Chisyu Obayashi’s documentary film about the efforts of Usuki City, Oita Prefecture; “Northern Foodscapes,” a documentary film by director Tetsuya Uesugi that was also screened in the Culinary category at the 72nd San Sebastian International Film Festival; and “UMAMI,” a Japanese-French co-production starring Kyozo Nagatsuka that was also filmed on location in Sapporo.
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-c848ea680e23ddf4669ba5663600e32e-1014×676.png The films “Midnight Diner 2” and “The Solitary Gourmet” were screened at TOHO Cinemas Susukino on the 12th. Starring actors Kaoru Kobayashi and Yutaka Matsushige made surprise appearances during each other’s talks. Food stylist Nami Iijima, who worked on both films, also participated. The final screening was “TETSU, TXISPA, HOSHI.”, a documentary film about Michelin-starred chef Tetsuro Maeda in Spain, which was screened in the Culinary category at the 73rd San Sebastian International Film Festival and had its Japan premiere this time. A special talk was also held on behalf of the festival, featuring Daniel Aguilar, Executive Committee Chairman Ito, and food writer Yuki Konishi. World Culinary Studies Association in FOOVIE & Exchange Meeting
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-017c7034efcfe3a49baa990a576c7f65-975×650.png The “World Culinary Conference in FOOVIE,” a gathering of cutting-edge chefs from Japan and abroad to discuss culinary philosophy and their passion for food, was held in Sapporo again this year. The guest speakers were Chef Koji Fukaya (organizer of the World Culinary Conference in HAKODATE) (Hakodate/Restaurant La Concha y Basque), Chef Mitsuo Hazama (TERAKOYA), Mr. Shuzo Nagumo (Tokyo, “Spirits & Sharing”), and Chef Ryosuke Takao (Sapporo, “TAKAO”). Following the lectures, guests were invited to a networking event, where Chefs Hazama and Takao each presented a dish, along with Nagumo’s cocktails. FOOVIE Symposium
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-26adaf717c0059cbeb165b6fa63550d6-512×341.jpg “The Development of the Japanese Film Industry and Its Role in the Region” The first FOOVIE Symposium was held, inviting experts from various fields. Director Fukada Koji and author of “Workstyle Reform in Japanese Films,” lawyer Shinomiya Takashi, who has produced and produced multiple films and serves as CEO of companies such as Arashi Co., Ltd., general manager Tsuboi Atsushi of Nagoya Cinema Skhole, who continues to invigorate the film industry by launching many projects, and executive committee chair Ito Ayumi discussed the future of Japanese films and the role and challenges of regional film festivals. Sapporo Fu Bival 2025
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-a6f645b24023407e19955c18828e64b8-512×342.png “Hokkaido Coca-Cola presents Sapporo Huby Val 2025” This food event allows you to enjoy great deals while eating and drinking at unique Sapporo restaurants. This year’s event was produced by poroco, a gourmet information magazine for actively enjoying the city of Sapporo. The event was significantly expanded from last year, with 50 participating restaurants. It took place over 10 days, from October 3rd to 12th, prior to the film festival. A digital stamp rally was also held, with participants entering into a drawing for luxurious prizes. FOOVIE SELECTION
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-8700bd15d201b273c2558e584eaaa91e-1131×529.png This year, three culinary films will be screened, carefully selected from the culinary films submitted in advance. Film “Con sabor a amor” (Knowing Love) (Argentina/6 minutes) Director: Martín Gastón Aguayo Salas Movie “CITIZENs: The Choice Not to Fight” (Japan/36 min.) Director: Yasushi Furuichi Movie “Like You” (Japan/23 min.) Director: Tetsuya Uesugi 名称 HOKKAIDO FOOVIE FESTIVAL 2025（北海道フービーフェスティバル 2025） 会期 2025年10月10日(金)～12日(日) 会場 赤れんが庁舎、TOHOシネマズ
すすきの、札幌シネマフロンティア、ジョブキタ北八劇場、ほか 2025年開催パートナー
https://prcdn.freetls.fastly.net/release_image/130084/189/130084-189-884cd448b66a5b52761d60dbc75064a8-661×698.png 協力 SMBC日興証券 / サッポロウエシマコーヒー / サッポロビール / SAPPORO VIEWTIFUL DINING / ザ ロイヤルパークキャンバス 札幌大通公園 / タイミー / HOUSE.H 後援 北海道経済産業局 / 北海道運輸局 / 北海道開発局 / 北海道 / 北海道市長会 / 北海道経済連合会 / 北海道商工会議所連合会 / 北海道経済同友会 / 北海道商工会連合会 / 北海道観光機構 / 北海道貿易物産振興会 / 北海道興行生活衛生同業組合 / 札幌商工会議所 / 札幌観光協会 / 札幌物産協会 / さっぽろ産業振興財団 / JAグループ北海道 / 北海道ガストロノミックサイエンス研究会 / 北海道スペイン協会 / NHK札幌放送局 / HBC / STV / HTB / UHB / TVh / STVラジオ / AIR-G’ FM北海道 / FM NORTH WAVE
主催：札幌・北海道フービーフェスティバル実行委員会 （構成員:クリエイティブオフィスキュー/北海道新聞社/札幌市) 公式サイト https://fooviefes.com/ 公式X @fooviefes 公式Instagram Hokkaido_fooviefes 問い合わせメールアドレス fooviefes@gmail.com
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