5 Tips for FRUITS ZIPPER: Things You’re Too Afraid to Ask About
KKCompany Japan LLC Press Release: October 22, 2025 5 Things You Should Know About Fruits Zipper What’s the secret behind the popularity of FRUITS ZIPPER, the top idol group of the Reiwa era that’s creating a social phenomenon?
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https://www.youtube.com/watch?v=NQUo3vITjgY FRUITS ZIPPER is a seven-member idol group born in 2022 from “KAWAII LAB.”, a
next-generation idol project launched by Asobisystem, the group behind Kyary Pamyu Pamyu and Atarashii Gakkou no Leaders. The group’s name, a combination of “FRUIT” (to bear fruit) and “ZIP” (to give energy), embodies their desire to deliver fresh, energetic experiences through music and performance. Their concept is “From Harajuku to the World.” Starting from Harajuku, a city brimming with individuality, their mission is to spread a new “KAWAII” culture that fuses music, fashion, and other cultures to the world. Comprised of seven members, Tsukiashi Amane, Chinzei Suzuka, Sakurai Yui, Nakagawa Ruka, Manaka Mana, Matsumoto Karen, and Hayase Noel, the group has performed at festivals both domestically and internationally, embarked on an Asia tour, and is preparing for their first Tokyo Dome concert in 2026. They are rapidly spreading their Harajuku-originated “KAWAII” to a global audience.
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https://www.youtube.com/watch?v=bRRPqGRguKo Producer Misa Kimura: For those hearing about FRUITS ZIPPER for the first time: FRUITS ZIPPER is a seven-member idol group from Harajuku born from KAWAII LAB. Based on the concept of “NEW KAWAII,” they captivate fans both in Japan and overseas with their relatable music that boosts self-esteem and their overwhelming individuality. Just three years after their formation, they’ve already booked a Tokyo Dome performance, making them the most shining group of today. 1. A world-class idol group born from AsobiSystem’s strategy
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https://www.youtube.com/watch?v=gmUGTtomrAE Fruits Zipper attracted attention both domestically and internationally shortly after their debut thanks to Asobisystem’s proven track record. As an agency that has exported Harajuku culture to the world, led by Kyary Pamyu Pamyu, they had a global perspective from the start, scheduling appearances at overseas events immediately after their debut and disseminating information on social media in both Japanese and English. Their costumes and visuals not only emphasize “cuteness,” but also incorporate a sophisticated and street-inspired vibe, making the Harajuku keyword a compelling theme. With the backing of ASOBISYSTEM’s network and vision, they carry the “NEW KAWAII” banner and deliver music, fashion, and their unique culture across the board, embodying the image of the next generation of idols taking on the world. Culture emanating from Japan resonates with the world in real time, and FRUITS ZIPPER is at the forefront of this movement. 2. A social phenomenon born from social media: The viral power of “My Cutest Thing” https://img.youtube.com/vi/BavcBgZgQPY/sddefault.jpg
https://www.youtube.com/watch?v=BavcBgZgQPY The explosive “My Cutest Thing” movement, which ignited primarily on TikTok, quickly spread FRUITS ZIPPER’s name to the world. This song, carefully designed to complement short videos, is packed with catchy, catchy phrases and adorable choreography that’s sure to make you want to copy them. It started with popular influencers and celebrities posting dance videos, and then kids on the streets started imitating it, and it was even incorporated into school events and wedding entertainment. It wasn’t just a viral hit on TikTok; it became a social phenomenon. This led to it being played on music streaming services, including Spotify and Apple Music, and it became a trending topic on numerous platforms. Gradually, they began appearing on numerous music shows, and their music was used on variety shows, quickly spreading their name to viewers. FRUITS ZIPPER isn’t just a “consumable presence,” they’ve created a “sustainable following” through their own efforts. What’s particularly noteworthy is that this phenomenon wasn’t just a passing fad. While TikTok trends tend to fade quickly, FRUITS ZIPPER’s collaborations on their official channels and the members’ proactive communication have made the movement a lasting one. As a result, their popularity has spread not only within Japan but also overseas, accelerating the “New Kawaii from Harajuku” movement on a global scale. 3. Not just pop and cute, but a passionate stage backed by experience
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https://www.youtube.com/watch?v=UGUt3GYXFv0 Fans who become interested in FRUITS ZIPPER due to their viral hits and media appearances are next surprised by their performance on stage. Their first nationwide tour, “The Parlor of FRUITS ZIPPER,” held in 2023, sold out every show, despite only being two years into their debut. They continued their momentum by performing at the Nippon Budokan and then the Tokyo Dome. Tsukiashi’s expansive singing voice, Nakagawa’s stable performance, and Matsumoto’s high idol-like qualities. Add to that Chinzei’s impressive entertaining skills and Manaka’s innocent personality, Sakurai shines on stage, and Hayase’s flexible
sensibility further enhance the group’s presence. While each of the seven members possesses their own unique characteristics, they maximize their collective chemistry, bringing depth and dimension to the entire live performance. The sense of unity on the floor during songs like “Fruits Basket” and “Perfectionism☆” is filled with energy, and there is a moment when the stage and the audience resonate with each other. Even those who learned about FRUITS ZIPPER through short videos on social media will be overwhelmed by their awesomeness and majesty when they attend a live performance. The strength that captures your heart with just one encounter and leads to continuous support is FRUITS ZIPPER’s greatest charm, and the more you get to know them, the more you will become addicted to them. 4. A harmony of “cute” and “emo” woven together from a variety of genres https://img.youtube.com/vi/IU3AvcU4mjs/sddefault.jpg
https://www.youtube.com/watch?v=IU3AvcU4mjs Another thing that’s essential to mention when talking about FRUITS ZIPPER is the diversity of their music. From pop tunes that make you smile to heartbreaking, emotional numbers, the wide range of their music brings out their charm and expands their potential many times over. The catchy and addictive melody of “Watashi no Ichiban Kawaii Tokoro” (My Cutest Thing) instantly propelled them to the center of the scene shortly after their debut. Meanwhile, “Kagami” depicts the fluctuations of self-esteem, conveying the message, “It’s okay to be yourself,” striking a chord with many listeners. “NEW KAWAII” proclaims, “It’s okay to be myself,” presenting a straightforward, affirming attitude of being true to yourself. FRUITS ZIPPER’s true essence lies in their ability to freely move back and forth between this duality of “cuteness” and “life-size emotions.” During their live performances, the tempo changes unfold like a story, getting the audience excited with “Watashi no Ichiban Kawaii Tokoro,” evoking empathy with “Kagami,” and spreading a sense of happiness with “Hapichoco” and “The World Begins with You.” The whole performance is constructed as a single story, leaving a deep impression on the audience. By delivering their real voices as real people, they naturally connect with the lives and emotions of their listeners. FRUITS ZIPPER have easily transcended the boundaries of “cute idols,” garnering great support as a group that effortlessly crosses the line between pop and life-sized emotionality. They continue to make great strides. 5. The charms of our diverse members mean you’re sure to find your favorite member. https://img.youtube.com/vi/7Am9TCA3WrA/sddefault.jpg https://www.youtube.com/watch?v=7Am9TCA3WrA Fruits Zipper’s strength lies in the distinct personalities of its seven members. Tsukiashi, a former member of HKT48, supports the group with her beautiful singing voice and solid performances. After graduating from the group, she expanded her activities as an actress and model, and in recent years has steadily built up a reputation as a solo artist, appearing at fashion events and hosting the radio program “FRUITS ZIPPER Tsukiashi Amane ‘Amaneki no Nee, Kiite?’ (tentative title)” (RKB Radio). Nakagawa captivates audiences with her expressiveness and sharp dance moves on stage. She also demonstrated her consistently high vocal ability on “Chidori no Oni Renchan” (Fuji TV), garnering nationwide attention. The contrast between her humor and friendliness on variety shows and her cool, refined performances in live shows is what truly defines her. Matsumoto exudes a cute presence, and the content she posts on social media and YouTube resonates strongly with her peers. In particular, in her new unit “PiKi” with CUTIE STREET’s Sakuraba Haruka, they utilize their life-sized charm in their performances. With the unique perspective and light-hearted sensibility of Gen Z, they are opening up new possibilities for FRUITS ZIPPER. https://img.youtube.com/vi/WY_y4FoTWKs/sddefault.jpg
https://www.youtube.com/watch?v=WY_y4FoTWKs Chinzei is NHK They have a truly diverse career, having appeared on television since childhood as “TV warriors” on NHK Educational TV’s “Tensai Terebikun,” and have since established themselves as actors in films and dramas. They have also recently become exclusive models for “ViVi.” Their diverse experience has given FRUITS ZIPPER a solid credibility and is a pillar of the group’s media strategy. Sakurai, with her extensive idol career, was selected as an exclusive model for “Ray,” establishing a reputation in the fashion world. Her exceptional fan-facing skills and social media presence, cultivated through her idol experience, have boosted both her individual and group presence. In September, she launched her solo career under Universal Music. Manaka, who previously performed as a monster girl at “KAWAII MONSTER CAFE HARAJUKU,” embodies Harajuku culture. Leveraging her background, she now supports FRUITS ZIPPER’s performances with her sharp dance moves. Hayase Noel’s language skills serve as a bridge to international fans, providing a significant advantage in their international activities. They’ve also dabbled in desktop music (DTM), demonstrating their creative talents in music production and editing. Their diverse skills not only broaden their horizons as artists, but also symbolize FRUITS ZIPPER’s “global, new expression.” The slogan “From Harajuku to the World” is becoming a reality. FRUITS ZIPPER not only embodies the future of Japanese idols, but also has the potential to spread Japanese pop culture itself around the world. It’s hard not to be captivated by the sights they’ll show us in the future. The slogan “From Harajuku to the world” is now becoming a reality. FRUITS ZIPPER not only paints a picture of the future of Japanese idols, but also has the great potential to spread Japanese pop culture itself to the world. We can’t help but pay attention to what kind of scenery they will show us in the future. https://img.youtube.com/vi/FiTRogMY0Tc/sddefault.jpg https://www.youtube.com/watch?v=FiTRogMY0Tc Producer Misa Kimura: About the New Single “Hacha Mecha Wacha Life!/JAM” FRUITS ZIPPER will release the double A-side single “Hacha Mecha Wacha Life!/JAM” on October 15th. “Hacha Mecha Wacha Life!” has been chosen as the new theme song for the anime “Crayon Shin-chan.” It’s a comical and catchy song that makes you feel like you’ve become Shin-chan’s friend, while “JAM” is a song filled with love that envelops you in “love with no expiration date.” Both songs are sure to warm the hearts of listeners, so please enjoy them. ＜Release Information＞ FRUITS ZIPPER 4th Single CD “Hacha Mecha Wacha Life! / JAM” Release Date: Wednesday, October 15, 2025 01 Hacha Mecha Wacha Life! 02 JAM 03 Love, Please For more details, please visit:
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https://www.youtube.com/watch?v=iDbeAAs1Goo 【Original article here】 Fruits you’re too embarrassed to ask about ZIPPER’s Torisetsu 5 KKBOX：https://www.kkbox.com/jp/ja/column/showbiz-0-1827-1.html au Smartphone Music: https://au.utapass.auone.jp/lp/fruits-zipper-guide ▼What is KKBOX
https://prcdn.freetls.fastly.net/release_image/36435/62/36435-62-a52abccbeb7cc794546038a487e7cd32-2000×852.png KKBOX is Asia’s leading subscription music streaming service, boasting over 10 million users. Originating in Taiwan, the service is available in five areas: Taiwan, Hong Kong/Macau, Singapore, and Japan. For a monthly fee of ¥980 (tax included), you can enjoy over 100 million songs anytime, anywhere. It also offers a wide range of attractive services, including original podcast programs like “BSC Radio” and the online DJ feature “Listen with,” which lets you enjoy music with artists and friends. The first month is free with your first registration. KKBOX official website App Store / Google Play ▼What is au Smart Pass Premium Music?
https://prcdn.freetls.fastly.net/release_image/36435/62/36435-62-0f729113cc193f279c8b48040b940755-1040×150.png “au Smart Pass Premium Music” is a music streaming service that offers a wide selection of music playlists, as well as podcasts and music columns. Ponta Pass members can enjoy playlists at no additional charge, and also opt for the Unlimited Plan (¥980 per month, excluding tax), which allows them to freely enjoy all features and music without audio ads or functional limitations. au Smart Pass Premium Music Official Website App Store / Google Play 当リリースの詳細について
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