Niji and Mangetsuto have launched “nepi,” a label that produces “genuine talent that will be promoted wherever they appear.”
Rainbow, Full Moon, and Co., Ltd. Press release: October 23, 2025 To Members of the Press Niji and Mangetsu have launched “nepi,” a label that creates “genuine talent that will be promoted wherever they go.” Produce your social media success and make your lifelong dreams come true. Niji to Mangetsu to Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Kaito Nishimura), a company specializing in youth marketing, has launched “nepi,” a production label that creates authentic talent IP that will be promoted wherever it appears. Leveraging the social media management know-how we have cultivated through our social media marketing efforts, we produce social media accounts focused on individuals, nurturing and debuting talent.
https://prcdn.freetls.fastly.net/release_image/120928/18/120928-18-feb9ef627f704a6453763155a47824bf-1920×1080.png
recognition and film roles. These new career paths have become commonplace. Dreams that were previously given up on, thinking “it’s too late for me,” In this day and age, success on social media can reframe that as “it’s not too late.” Our short videos have garnered over 500 million views in total. We have developed a “reproducible viral design” that does not rely on advertising or major influencers. Short videos are designed to reach 1 million views even with zero followers, and we have many examples of people waking up to an unexpected response. With our vision of “creating opportunities for those who have nothing to have something,” we have launched our new label “nepi” as the first step in this initiative. We will continue to develop multiple labels in the future, consistently creating and nurturing talent IP that is appropriate for the times. Our goal is to create a genuine talent IP that will be promoted wherever it appears.
https://prcdn.freetls.fastly.net/release_image/120928/18/120928-18-88eb4c364780cf72e20b976ebd793899-2186×796.png While media and platforms are diversifying, we believe that what’s needed is a “reason to be recommended” regardless of location. At Niji to Mangetsu, we organize labels based on each talent’s personality and goals, and accompany them from production to exposure, fan
development, and merchandise sales. By operating this label system, we reduce our reliance on performances and algorithms, and instead hone the talent’s sustained “pushing power” through both the appeal of the talent’s IP itself and our operations. Furthermore, we create an experience flow of “Push → Join → Meet” (Like → Join → Meet), translating the enthusiasm generated on screen into concrete actions such as attendance, purchases, and continued viewing. Through the label, Niji to Mangetsu will create and nurture genuine talent IP that will be “promoted” in any setting. Providing reproducible social media production
https://prcdn.freetls.fastly.net/release_image/120928/18/120928-18-b8560319c9d703f93532e2987b300d89-1940×762.png Based on our experience in managing social media accounts, we have established a one-stop operational system that handles everything from planning → production (shooting and editing) → posting/analysis → improvement suggestions. We start with market research and KPI design, then collaborate with talent to create content optimized for the platform’s characteristics. After posting, we conduct data-based reporting and improvement meetings, and rapidly implement the PDCA cycle to ensure consistent results from the start. In addition, we will establish the account format, visual identity, and key content, and also design UGC. We will implement “Like to Join to Meet Marketing” (our proprietary talent marketing method) as a standard feature, aiming to increase new connections and awareness on TikTok, and to cultivate followers and convert them into action (visits, purchases, applications, etc.) on Instagram. By making good use of social media, we are able to produce talent from scratch, something that traditional talent agencies have been unable to do. We also help influencers whose growth has slowed get a fresh start. Under the vision of “creating opportunities for those who have nothing to have something,” We turn the unrealized dreams of young people into reality. About Rainbows, Full Moons, and Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/120928/18/120928-18-28aa69b144abe3bb040a3f184cfc3e35-1660×904.png Niji to Mangetsu to Co., Ltd. is a planning and marketing company specializing in young people. The company has expanded its business targeting young people, including increasing the number of university entrance exam applicants by 20,000, hosting offline events that attracted 15,000 Gen Z participants, promoting to young people using short videos, running an apparel brand for U-29s, and running the entertainment agency “nepi.” ■Company Overview Representative Director: Kaito Nishimura Location: 15F, Toranomon Hills Business Tower, 1-17-1 Toranomon, Minato-ku, Tokyo Business Activities: Planning and marketing related to Gen Z, branding, content production, etc. Website: https://nizi-to-mangetsu-and.com
