Light Up, Inc. (Stock Code: 6580) Launches “Hummingbird OM,” an AI-powered editorial service that automatically publishes articles.
Light Up Co., Ltd. (Stock Code: 6580) Press Release: October 23, 2025 Light Up launches “Hummingbird OM,” an AI-powered editorial service that automatically publishes articles. – An era where even small and medium-sized businesses can have their own media. Automate customer acquisition with SEO and AIO support – Light Up Inc. (Stock Code 6580) will begin offering a new service for small and medium-sized businesses, “Hummingbird OM (Owned Media),” on Saturday, November 1, 2025. This service provides a system in which AI functions as an “editorial department” to automatically generate and distribute content such as employee interviews, customer case studies, and service introductions. This service allows even small and medium-sized enterprises to easily have their own owned media and has a system that can be used for a wide range of purposes, from recruitment activities to acquiring new customers, enabling continuous communication and attracting customers. In addition to SEO, it is optimized for AI search (AIO), giving companies the ability to be found and communicate. [Available Now] Available from November 1, 2025 *For a free consultation and to download materials, click here → https://forms.gle/MoE1RapbjHhkqc1cA
https://prcdn.freetls.fastly.net/release_image/42366/369/42366-369-bc036c3dcdc403ca5d5c1fa8c9eca230-1162×798.png [Background] For small and medium-sized businesses, the importance of owned media for attracting customers and branding is increasing every year. However, in reality, many companies struggle to “continue to communicate” due to reasons such as a lack of a dedicated PR staff member, a tendency for updates to stop, and a lack of resources for article production. To solve these problems, Light Up is promoting the “AI Editorial Department” initiative. By using AI to automate everything from interviews to article distribution, they have created a system that allows even small and medium-sized businesses to have their own media outlets and continue to communicate and attract customers. [Service overview] Hachidori OM is a SaaS-based owned media support service that builds an AI editorial department where AI automates reporting, editing, and distribution. We provide a platform for attracting customers through communication, even for small and medium-sized businesses that have previously found it difficult to operate their own media outlets due to cost and resource constraints. ● Main features 1. [AI automates everything from interviews to article publication] Simply upload employee interviews and customer case studies in audio or manuscript form. AI will format them into natural, engaging content. 2. [Automatic posting function centered on WordPress] In addition to automatic distribution to WordPress, it also supports integration with media platforms such as Note and LinkedIn. Even small and medium-sized businesses can easily create their own [in-house media]. 3. [Strengthen customer attraction through SEO and AIO optimization] AI automatically extracts search keywords and optimizes for both Google and AI searches. Even if you leave it alone, we will continue to deliver [articles that you can find]. 4. [Realizing sustainable PR even with limited resources] By using AI as an editor, even a single person can have their own media and continue to distribute and attract customers regularly.
https://prcdn.freetls.fastly.net/release_image/42366/369/42366-369-9ed8c7433878e61156d7fb80d10fe0f1-1004×647.png 【Pricing Plans】 Monthly fee: 50,000 yen (tax included) Initial cost: 500,000 yen → Free (limited to the first 30 companies) Implementation support: Dedicated staff and AI [Assumed usage scene] “Hummingbird OM” can be used in any industry or department as an “AI editorial department” to keep communication flowing. ● Use in recruitment and HR Automatically send employee interviews every month to convey a real sense of company culture to job candidates Continually promote internal events and culture to improve brand recognition AI automates everything from interviews to posting, even with just one person in charge. ● Use in sales and marketing. Automatically turn customer interviews into articles Automatically distribute new service and product release information to WordPress and note Automatically generate post-exhibition and event reports ● Use in management and public relations fields Automate the regular transmission of CEO messages and management policies Article reporting on CSR and SDG activities to ensure ongoing public relations activities Automatically format releases for financial reports, award information, etc. ● Use in regional areas and small and medium-sized businesses AI continues to automatically communicate even without a dedicated PR staff Automatically write articles about local events and recruitment activities to strengthen the local brand Continue to attract customers through WordPress even without a web manager ● Use for education and internal PR Automatically publish articles about employee learning and know-how sharing and distribute them externally Efficient information sharing through automatic editing and regular publication of company newsletters AI converts “people’s voices” and “real-life situations on the ground” into articles, creating a PR system where “your company’s story keeps moving even when people aren’t taking action.” [Future outlook] With the mission of “making all small and medium-sized businesses across Japan profitable,” Light Up will further promote the use of AI to support management and information dissemination. We will realize a future in which AI acts as a “storyteller” for businesses and strengthen our efforts to support the growth of local economies and small and medium-sized businesses. *List of our latest releases: [Inquiry regarding this matter] Contact: Sugano, Eda Inquiry form: https://hachidori.figma.site ※Free consultations and demos are also available. 【Company Profile】 Light Up Co., Ltd. https://www.writeup.jp Capital: 386.38 million yen Market: Tokyo Stock Exchange Growth Market (Stock Code: 6580) Location: Shibuya Cross Tower 32F, 2-15-1 Shibuya, Shibuya-ku, Tokyo Business: DX solutions (management support for small and medium-sized enterprises using AI), content business For more information about this release
