Umerindo Co., Ltd. On Friday, October 24th, 2025, we will be selling a limited edition of the creators’ collaborative project “Connections Born from Design,” Season 5 “Thank You for Ordinary Days” – Episode 4 “Thank You for the Fruitful Autumn.”

[Umerindo Co., Ltd.] On Friday, October 24, 2025, we will be offering a limited edition of “Connections Born from Design,” a collaborative creator project, Season 5 “Thank You for Ordinary Days” – Episode 4 “Thank You for the Fruitful Autumn.”
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Bairindo Co., Ltd. Press release: October 23, 2025 On Friday, October 24, 2025, we will be selling a limited edition of “Connections Born from Design,” a collaborative creator project. Season 5, “Thank You for Ordinary Days” – Episode 4, “Thank You for the Harvest Autumn.” Umerindo Co., Ltd. (Kumagaya City, Saitama Prefecture) collaborates with creators to develop projects that transform outstanding works into product packaging, aiming to create new forms of communication by combining sweets and design.
https://prcdn.freetls.fastly.net/release_image/67261/70/67261-70-932f3c9c7b0093c6e146d064ee4a3abd-1480×947.jpg

Is there someone you want to say “thank you for everything” to? I really do mean thank you. But it’s a little… difficult to say. Say “thank you” with a small bouquet of flowers on a day that’s not a birthday, wedding anniversary, Mother’s Day, Respect for the Aged Day, Valentine’s Day, or year-end gift. It’s such a wonderful and simple thing. You might not have the courage to give a bouquet of flowers, but maybe you could give a box of sweets. With that idea in mind, I created a box of sweets decorated with seasonal flowers. Sweets are a comfortable gift for both the giver and the recipient. Sweets are truly mysterious. Bairindo will be offering seasonal bouquet boxes. This box helps you express your gratitude to loved ones in a casual way, just like giving sweets. ♦Episode 4 “Thank You for the Harvest Autumn” Episode 4 of the “Thank You for Ordinary Days” series is a work filled with gratitude for the harvest of autumn. In the past, in rural Japan, it was believed that the god of rice farming would come down from the mountains in the spring, watch over the rice crops, and then return to the mountains once the harvest was over. They are called “God of the Fields,” “Tsukurigami,” “Sagami,” and “Boar God,” and various events are held depending on the region, with offerings of botamochi and inokomochi being made to welcome and see off the deities. The scarecrow, which we were taught was “put up to frighten sparrows,” can also be traced back to the rice field god “Kuebiko,” who appears in the Kojiki. The form of “gratitude” that has been preserved in rural areas for many years has also become a folk tale.
https://prcdn.freetls.fastly.net/release_image/67261/70/67261-70-5567c0a2534058cbcb7c03ef738e76a5-2048×1365.jpg Work: “Thank you for the fruitful autumn” Episode 1: “Thank you even on rainy days” Episode 2 “Thank You to the Blue Sea” episode3 “Thank you moon” Scheduled to expand until episode 5
https://prcdn.freetls.fastly.net/release_image/67261/70/67261-70-a9e8322530b78148600e5c1adb626ba8-360×319.png Chihiro Eguchi ♦Florist (Chihiro Eguchi) Born in Kodama County, Saitama Prefecture. After a 20-year career as a florist, I founded Eguchi Flower Shop in Menuma, Kumagaya City in 2022. Every day is truly a struggle. As she says this, her smile is overflowing with love for her work. My motto is “Don’t be proud when you win, and don’t be discouraged when you lose.” I hope that many people will discover the charm of flowers, which can convey their feelings in a tangible form.
https://prcdn.freetls.fastly.net/release_image/67261/70/67261-70-7fe02fbb9d8102f16e70febe90860757-1200×828.jpg Mr. Kanazawa, Umerindo’s Premium Fresh Confections Department ♦Collaboration between Japanese confectioners and florists At Bairindo, we mainly produce “high-quality fresh confections.” Jo-namagashi are traditional “tea sweets” served at tea ceremonies and other events. We discovered that they are rich in expression and blend surprisingly well with modern themes. Let’s discover the expressive power of Japanese sweets together through this series. ♦Product details
https://prcdn.freetls.fastly.net/release_image/67261/70/67261-70-34c02c54a90c5f60e50c1709c81757bc-800×557.png Product Name: “Thank you for this fruitful autumn” “Thank you always” Soft Gold Plain Quantity: 12 sheets Price: ¥1,810 (tax included)
https://prcdn.freetls.fastly.net/release_image/67261/70/67261-70-73cb6f29a8cadad6656d4d5639b929a4-800×539.png Product Name: “Thank you for this fruitful autumn” “You see…” Soft Gold Plain Quantity: 6 sheets Price: ¥920 (tax included)
https://prcdn.freetls.fastly.net/release_image/67261/70/67261-70-ba3a943e75962f90f34c45701cb430b4-800×565.png Product Name: “Thank you for this fruitful autumn” “With all my heart” Soft Gold Plain Quantity: 6 sheets Price: ¥920 (tax included) Product detail page ​
https://prcdn.freetls.fastly.net/release_image/67261/70/67261-70-f9f55e8d18be4f83495fbf9a53d84867-3900×2600.jpg Fresh Sable – Soft Gold Plain ♦Sweets from the Heart: Fresh Sable “Soft Gold Plain” The dessert is the fresh sable “Soft Gold Plain.” Made with carefully selected butter and a fragrant dough that’s gently baked to create a moist, chewy fresh sable. This exquisite product is loved by people of all ages, from children to seniors. ♦About Umerindo Umerindo was founded in 1864. For approximately 160 years in Saitama, the company has honed its confectionery-making techniques and skills with the utmost care, helping to connect people’s hearts. With this wish in mind, the company strives to create delicious sweets. Currently, the company operates 38 stores. https://www.bairindo.co.jp/
https://prcdn.freetls.fastly.net/release_image/67261/70/67261-70-3c24b21a981cf6b999af23697103e0d7-640×427.jpg Bairindo Hakoda main store For more information about this release