Graffity Inc. Spatial entertainment company Graffity collaborates with Concent to develop an immersive experience for idol group “LiVS”

Graffity Inc., a spatial entertainment company, collaborates with Concent to develop an immersive idol group “LiVS” support experience ​
Graffity Inc. Press Release: October 23, 2025 Spatial entertainment company Graffity collaborates with Concent to develop an immersive idol group “LiVS” fan experience ~ Using Immersive Video and hand tracking technology, a demonstration experiment was held at Odakyu Electric Railway’s XR-specialized complex “NEUU” ~ Graffity Inc. (CEO: Toshiyuki Morimoto, Headquarters: Meguro-ku, Tokyo, hereinafter “Graffity”) is pleased to announce that in collaboration with Concent Inc. (Headquarters: Shibuya-ku, Tokyo, Representative: Atsushi Hasegawa, hereinafter “Concent”), they have developed an “Immersive Oshikatsu” experience that combines Immersive Video, which utilizes high-resolution live performance footage of the idol group “LiVS,” with hand tracking technology. This demonstration experiment utilizing the latest technology will be conducted over two days, Saturday, November 15th and Sunday, November 16th, 2025, at NEUU (Address: 1-5-11 Nishi-Shinjuku, Shinjuku-ku, Tokyo), operated by Odakyu Electric Railway Co., Ltd. (hereinafter “Odakyu Electric Railway”).
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■Overview This event is a joint demonstration experiment, with Graffity developing the application and Concent handling the planning and filming direction. Experience an immersive live performance of “LiVS,” shot with Apple Vision Pro and Blackmagic Design’s URSA Cine Immersive (16K 90fps). It’s as if the band members are singing just for you, right in front of you. In addition, Graffity’s hand tracking feature allows participants to add interactive effects using their hands, further enhancing the sense of connection with their favorite idols and adding a touch of excitement to a live performance. ■ Purpose of demonstration experiment This event is a proof-of-concept experiment exploring the possibilities of entertainment experiences using immersive video and hand tracking technology. The goal is to increase fan engagement and create a new culture of supporting your favorite idols using the latest technology. ■ Experience
characteristics
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https://www.youtube.com/watch?v=bLWoUmOqBa4 1. Front-row quality immersion: Apple Vision Pro’s high-definition display and spatial audio deliver an immersive experience that makes you feel as if your favorite idol is right in front of you. Captured with high-resolution Blackmagic URSA Cine Immersive, every detail of the band members is vividly reproduced, providing the same immersive experience as being at a live concert. 2. From “viewing” to “participating”: A variety of effects linked to hand tracking visualize emotions on the spot, creating a participatory live performance that creates a greater sense of unity. 3. Change the performance with gestures: Open your hands to create a “open” wave of light, or make a finger heart to create sparks in your favorite idol’s color… The more you show your love, the more the stage will respond, allowing you to experience a new way of communicating with your favorite idol. ■ About the idol group “LiVS” The group’s name, LiVS, comes from “Life is Very Short.” The four-member idol group consists of Konnichiwa Clinic, Suzukas Terra, Mini Marco, and Ranru. They’re approaching the music scene as idols who focus on rock and pop music, setting themselves apart from the so-called “kawaii” idols. “I can even see the wrinkles between my eyebrows. I’m so moved to be able to meet my fans so close!” (Konnichiwa Clinic) “It’s so amazing, I almost forgot to close my mouth. Come and see it.” (Suzukas Terra) “It’s so realistic, even though we’re in the second row! Come see the wrinkles on my fingers and the glitter in my makeup.” (Mini Marco) “We’ve rediscovered how cute we are! I think we’ll find ourselves dancing along.” (Lanru) ■ Event details [Date and time] November 15th (Sat) – 16th (Sun) 2025 14:00 – 19:00 [Venue] XR Communication Hub NEUU (1-5-11
Nishi-Shinjuku, Shinjuku-ku, Tokyo) [Price] 1,000 yen per song (advance registration required) [Co-hosts] Concent Co., Ltd., Graffity Inc., Odakyu Electric Railway Co., Ltd. [Support] ALL INc. Co., Ltd. [Details/Application] Please check the Peatix event page.
https://peatix.com/event/4638843/ 【Graffity Inc. Overview】 Graffity Inc. is a spatial entertainment company that creates experiences that combine the real and digital worlds with its mission of “Play in the real world with AR.” To date, the company has released “Pechabato,” a world-first AR shooting battle game that has achieved over 250,000 downloads. Leveraging its expertise, the company currently operates “Graffity AR Studio,” a studio that supports new businesses
specializing in AR and spatial technology. As a result, the company has partnered with NTT ConoQ to plan, develop, and operate the AR app “LOST ANIMAL PLANET.” As a leading company in the spatial computing era, the company continues to expand the possibilities of
entertainment, releasing two titles in 2024 for Apple Vision Pro: “Ninja Gaze Typing” and “Shuriken Survivor,” a spatial shooting game. Company name: Graffity Inc. Address: 101 3F Omotesando, 4-23-12 Jingumae, Shibuya-ku, Tokyo Established: August 2017 Representative: Toshiyuki Morimoto (CEO) Business: Planning and development of AR entertainment Website: http://graffity.jp/