Enjoy exclusive, interactive viewing of your favorite idol with “Immersive Oshikatsu”—a new live experience jointly developed by design firm Concent and spatial entertainment Graffity, utilizing high-resolution 3D video footage from the idol group LiVS.
Concent Co., Ltd. Press Release: October 23, 2025 “Immersive Oshikatsu” is a new live experience where you can have exclusive access to your favorite idol’s gaze and enjoy interactive activities. ── Design company Koncent and spatial entertainment Graffity jointly developed this experience using high-resolution 3D video footage from the idol group LiVS. Combining Immersive Video and Hand Tracking Technology, a Demonstration Experiment was Held at Odakyu Electric Railway’s XR-Specialized Complex “NEUU” Concent Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Atsushi Hasegawa; hereinafter, “Concent”) has collaborated with Graffity Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Toshiyuki Morimoto; hereinafter, “Graffity”) to develop an “Immersive Support Activity” experience that combines Immersive Video and hand tracking technology, utilizing
high-resolution live performance footage of the idol group “LiVS.” In addition, as a Proof of Business (PoB) for “Immersive Oshikatsu,” an experiential event will be held over two days, on Saturday, November 15th and Sunday, November 16th, 2025, at “NEUU,” an XR-specialized complex operated by Odakyu Electric Railway Co., Ltd. (hereinafter, Odakyu Electric Railway).
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https://www.youtube.com/watch?v=bLWoUmOqBa4 ■Joint development and demonstration experiment to create a new “oshikatsu” culture The oshikatsu market is expanding rapidly, estimated to be worth approximately 3.9 trillion yen* per year. The “Immersive Oshikatsu” experience was developed with the aim of improving fan engagement using the latest technology and creating a new oshikatsu culture. *From A3 Co., Ltd.’s “Real Survey on Fan Activities and Money” Watanabe Section, a specialized team at Koncent specializing in video production, filming, and immersion design, was responsible for the direction, filming, and editing of LiVS’s high-resolution live performance videos, “Believe” and “JUST ONCE.” The “Immersive Oshikatsu” experience will be held in collaboration with Graffity, which planned and directed the event and developed the application, and Odakyu Electric Railway, which provided the venue. ■ Realized with Immersive Video and hand tracking technology boasting overwhelming high resolution At this event, you’ll wear the Apple Vision Pro, a type of mixed reality (MR) headset also known as a “spatial computer,” and by combining Immersive Video and hand tracking technology, you’ll experience “Immersive Support Activities,” where you can interactively enjoy high-resolution live performance footage of LiVS. Immersive Video boasts stunning high resolution, shot with Blackmagic URSA Cine Immersive (16K 90fps), the world’s first professional camera system developed for Apple Vision Pro, creating a sense of exclusivity and realism, as if the band members were singing and dancing just for you.
https://prcdn.freetls.fastly.net/release_image/27489/44/27489-44-699d1ba101b9cc922ee9ff3d8047a4fe-3900×2601.jpg Spatial computer “Apple Vision Pro”
https://prcdn.freetls.fastly.net/release_image/27489/44/27489-44-d26dd2ac7fde0311b93e994dde0494ac-1480×1110.png Blackmagic URSA Cine Immersive (16K 90fps), the world’s first professional camera system developed for Apple Vision Pro In addition, hand-tracking technology allows viewers to interact with the performance footage by using their hand movements to add effects. While capturing the gaze of your favorite idol, you can visually express your feelings of support on the footage, creating a sense of unity with your idol, creating a live performance together—a new kind of live video experience.
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https://prcdn.freetls.fastly.net/release_image/27489/44/27489-44-03ee71342d49e12ce218555a49849b89-1873×1042.png While capturing your favorite idol’s attention, you can use your hand movements to create visual effects on the screen. [ Experience Features ] 1. Front-row quality immersion Apple Vision Pro’s high-definition display and spatial audio create an immersive experience that makes you feel as if your favorite idol is right in front of you. Captured with high-resolution Blackmagic URSA Cine Immersive, every detail of the band members is vividly reproduced, providing a realistic experience that makes you feel like you’re at a live concert. 2. From “viewing” to “participating” A variety of effects linked to hand tracking visualize emotions on the spot, creating a participatory live performance that instantly increases the sense of unity. 3. Change the performance with gestures Open your hands to make a “peace” and waves of light will spread, or make a finger heart to create sparks in your favorite idol’s color… The more you show your love, the more the stage will respond, allowing you to experience a new way of communicating with your favorite idol.
https://prcdn.freetls.fastly.net/release_image/27489/44/27489-44-d46f9484fd6275b29f5a70a7d63ca85f-3900×2601.jpg About the idol group “LiVS” The group’s name, LiVS, comes from “Life is Very Short.” Konnichiwa Clinic is a four-member idol group consisting of Suzukas Terra, Mini Marco, and Ranru. They are a musical group that stands out from the so-called “kawaii” idols, focusing on rock and pop music. Comments from the members “I can even see the wrinkles between their eyebrows. I’m so moved to be able to meet my fans so close!” (Konnichiwa Clinic) “It’s so amazing, I forgot to close my mouth. Please come and see it.” (Suzukasu Tera) “It’s so real, even though we’re in the second row! Come and see the wrinkles on my fingers and the glitter in my makeup.” (Mini Marco) “We’ve rediscovered how cute we are! You’ll find yourself dancing along with us.” (Lanru) [EventOverview] Name: [LiVS immersive LiVE] “Immersive Oshikatsu” Experience: Interactive and Immersive Content Created with Your Favorite Artist Date and Time: November 15th (Sat) – 16th (Sun), 2025, 2:00 PM – 7:00 PM Venue: XR Communication Hub NEUU (1-5-11 Nishi-Shinjuku, Shinjuku-ku, Tokyo) Price: ¥1,000 per song (advance registration required) Co-organizers: CONNECT Inc., Graffity Inc., Odakyu Electric Railway Co., Ltd. Supported by: LiVS For details and applications:Please check the Peatix event page. About the Watanabe Section at Concent This immersive video team is led by creative director Toru Watanabe, who is well-versed in video production, stereoscopic vision, and VR. They are renowned for their ability to design immersive experiences that take into account spatial depth and eye guidance, and have a wealth of experience in a variety of fields, including film, medicine, education, tourism, and social issues. Their strength lies in their ability to balance commercial, artistic, and social aspects, achieving both “quality as a video” and “quality as an experience.” Their work has been screened at international film festivals and has received acclaim from overseas. • Watanabe Division: https://www.concentinc.jp/solution/watanabe-ka/ 【Contact for inquiries regarding this release】 CONCENT Inc. Public Relations: Mizuho Maeda, Ayaka Sekimoto Email: mktg@concentinc.jp TEL: 03-5725-0115 (Main) About Concent Co., Ltd. CONCENT is a design company whose mission is “Opening up with design, opening up design.” We work closely with businesses and government agencies to support their activities. We utilize the perspective and techniques of service design to provide consistent support from strategy formulation to execution in areas such as design management, business development, marketing, branding, and creative development. We also widely share the idea of
”utilizing design knowledge” through the operation of the “CONCENT Design School,” where anyone can learn about design. We strive to create a society where every consumer can acquire a design perspective and use it to solve problems. Company Name: CONNECT Co., Ltd. Address: Prefas Ebisu Minami Building, 1-20-6 Ebisu Minami, Shibuya-ku, Tokyo 150-0022 Established: December 1973 Representative: President and CEO Atsushi Hasegawa Business Activities: Design management support, business development and growth support, support for building design organizations and operations, service design, branding support, digital media development, creative development • Corporate site: https://www.concentinc.jp/ • “Design Leadership”: Leading Design Management: https://www.concentinc.jp/solution/design-leadership/ • “Concent Design School” creates a world where anyone can practice design: https://cds.concentinc.jp/