HYBE JAPAN Inc. Latin boy group “SANTOS BRAVOS” finally debuts! Releases single “0%”

【HYBE JAPAN Co., Ltd.】Latin boy group “SANTOS BRAVOS” finally debuts! Single “0%” released ​
HYBE JAPAN Co., Ltd. Press release: October 23, 2025 To Members of the Press Latin boy group “SANTOS BRAVOS” finally makes their debut! Single “0%” released • SANTOS BRAVOS, fusing the stoicism of K-POP with Latin soul, usher in a new era of global pop • Their debut single, “0%,” was produced by Johnny Goldstein. A song of freedom and friendship for the current generation
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SANTOS BRAVOS SANTOS BRAVOS, the Latin boy band from HYBE LATIN AMERICA, made their official debut in front of 10,000 fans at the National Auditorium in Mexico City on Wednesday, October 22, 2025 (Japan time). Their debut single, “0%,” heralding the dawn of a new era in Latin pop, was also released on the same day and is currently available on digital platforms such as Spotify and Apple Music. This debut announcement concert was streamed worldwide on the official HYBE LABELS YouTube channel as the 11th and final episode of the Mexican boy band selection reality series, which followed the group’s process over several months, from auditions to formation and training. On stage, the five debut members of “SANTOS BRAVOS” were announced: Drew (USA/Mexico), Alejandro (Peru), Kaue (Brazil), Gabi (Puerto Rico), and Kenneth (Mexico). They delivered a dynamic live performance of their debut single, “0%,” sending the audience into a frenzy. “0%”: A song for living in the moment “0%” is a song celebrating freedom, friendship, and unforgettable nights. Written and produced by multi-platinum producer, songwriter, and mixer Johnny Goldstein (who has worked on hits for Black Eyed Peas, David Guetta, Shakira, Coi Leray, and more), the album also features contributions from Grammy Award-winning songwriters Dani Rondon, Vibarco, and Castle. A catchy mix of pop and urban rhythms, the album captures the spirit of a generation choosing to “enjoy the present” rather than worry about the future. “0%” is about that moment when your phone’s battery is completely depleted, yet your life still feels 100%. With lines like “The sun is rising, my phone’s at 0%, but everything’s alright,” the song embodies an optimistic, unpretentious, and truly Latin
attitude—one that’s unafraid of digital disconnection and living life to the fullest. Santiago Duque, VP of Creative & A&R at HYBE LATIN AMERICA, commented, “The challenge was to balance the two worlds of K-pop and Latin music. We maintained the energy of K-pop—the harmonies, vocal arrangements, and dance breaks—while maintaining the underlying rhythms that unite Latin Americans. ‘0%’ brings these two worlds together through an R&B foundation, percussion, and high-level production.” Debut Visualizer
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https://www.youtube.com/watch?v=CYse_hesElw The debut visualizer for “0%,” released immediately after the concert, shows the five members exploring an abandoned space, bringing it to life as they celebrate their connection with each other and their audience. The video offers a first glimpse into SANTOS BRAVOS’ visual identity, one filled with authenticity, camaraderie, laughter, light, movement, and true emotion. Visually, the album blends the dynamism of global pop with a cinematic, urban aesthetic that reflects SANTOS BRAVOS’ dual DNA (K-pop stoicism, Latin soul). Jaime Escallon, President and GM of TRU, a label under HYBE LATIN AMERICA, commented, “‘0%’ perfectly captures the essence of SANTOS BRAVOS, embodying pure energy, authenticity, and the joy they share with their fans. This song isn’t about perfection, it’s about connection, which we believe is the essence of this new Latin generation.” A debut with soul and purpose SANTOS BRAVOS’ debut was more than just a concert; it was the culmination of a creative and passionate journey they’ve taken with millions of fans across South America. Since the series began, SANTOS BRAVOS has been praised by media outlets around the world as “a new hope for Latin pop with a global vision.” They embody a new style that combines the passion of Latin America with the artistic rigor of HYBE. The young artists who have come together through this project, from Mexico, Brazil, Peru, Puerto Rico, and the United States, share a common goal: to transform their stories into art and become representative of a new Latino generation. [“0%” viewing link] • YouTube: • Various streaming viewing links: 【SANTOS BRAVOS Related Links You can listen to the song on Spotify, Apple Music, YouTube Music, and more. Check our official social media accounts for exclusive content and the latest information. • Instagram: @santos_bravos • TikTok: @santos_bravos • Twitter/X: @santos_bravos • Weverse：https://weverse.io/santosbravos
https://prcdn.freetls.fastly.net/release_image/45862/607/45862-607-bb5b9a4e983bda776c1fb16efb15d17e-1800×2700.jpg [About SANTOS BRAVOS] SANTOS BRAVOS is a new force on the Latin pop scene. Formed by HYBE LATIN AMERICA, this five-member boy group blends the passion of the Latin region with the precision of K-pop to redefine what it means to be an artist in the 21st century. Their music blends pop, urban rhythms, and real emotion, and their identity celebrates diversity, connection, and authenticity. SANTOS BRAVOS is more than just a boy group; it’s a cultural movement. They represent a new generation of courageous starters, fearless rechargers, and living life to the fullest. 【HYBE LATIN AMERICA】 HYBE LATIN AMERICA is dedicated to amplifying Latin America’s vibrant voices and diverse talent on the global stage. Grounded in a deep respect for the region’s rich culture, HYBE LATIN AMERICA fuses traditional rhythms with cutting-edge artistry, creating a dynamic platform where innovation and tradition meet. Committed to providing artists with creative autonomy and cutting-edge resources, HYBE LATIN AMERICA fosters a collaborative environment that transcends borders and unites fans around the world. Through groundbreaking music, unforgettable live experiences, and meaningful cultural exchange, HYBE LATIN AMERIC aims to redefine Latin music’s global identity, celebrate the spirit of the region, and shape the future of entertainment.