JTB and AsobiSystem host “ASOBIEXPO” for the first time in Hawaii! March 2026: Spreading Japanese pop culture to the world
Asobi System Co., Ltd. Press release: October 23, 2025 To Members of the Press JTB and AsobiSystem will hold “ASOBIEXPO” for the first time in Hawaii! March 2026: Spreading Japanese pop culture to the world ASOBIEXPO HAWAII, a joint venture between JTB Hawaii Travel, LLC (JTB Hawaii Travel), a JTB Group company, and ASOBISYSTEM Co., Ltd. The Executive Committee will hold the first music and culture event, “ASOBIEXPO HAWAII 2026 (hereinafter referred to as “this event”),” on Monday, March 16, 2026, at the Tom Moffatt Waikiki Shell in Honolulu, Hawaii, USA. (URL: https://asobiexpo.com/hawaii2026
https://prcdn.freetls.fastly.net/release_image/17258/610/17258-610-fc675f7aedd5f90e4e60a08194d97c8f-1921×1081.jpg “ASOBIEXPO” is a music and culture event organized by ASOBISYSTEM, which promotes Japanese pop culture to the world. Hawaii, the first overseas location for the festival, is a highly popular international travel destination, and this event is expected to serve as a new stage for further developing exchanges between Japan and Hawaii. This event will also serve as a sister event to the Honolulu Festival*1 (organized by the Honolulu Festival Foundation, Foundation Director: Tetsuya Kubo), one of Hawaii’s largest international cultural exchange events. The aim is to create new opportunities for exchange through MADE IN JAPAN pop culture, promote the appeal of Hawaii as a destination, and build connections between the Honolulu Festival and the young generation who will lead the next generation. Look forward to a one-of-a-kind, one-night-only experience, born out of the open air unique to Hawaii. ◇Event overview
https://prcdn.freetls.fastly.net/release_image/17258/610/17258-610-0cb4f505eb410569d3d88fdcb3a5bfc6-1920×1920.jpg ■Event name: ASOBIEXPO HAWAII 2026 – Japanese Pop Culture Experience – ■Location: Honolulu, Hawaii, USA ■Venue: TOM MOFFATT WAIKIKI SHELL ■Organizer: ASOBIEXPO HAWAII Committee (ASOBIEXPO HAWAII Executive Committee) (ASOBISYSTEM CO., LTD / JTB Hawaii Travel, LLC) ■Sponsored by: Honolulu Festival Foundation / JTB Corporation ■Date and Time: Monday, March 16, 2026 *Time to be announced at a later date ■Homepage: https://asobiexpo.com/hawaii2026 ■Tour Information: Official Fan Club Tour with Original Bonuses & Priority Seat Tickets https://jtb-entertainment.net/tour/2026/asobiexpo26/ ■Ticket Information: Event admission tickets will go on sale around December 2025. Details will be announced on the event website as soon as they are ready. Additionally, only rear seats (Upper Terrace seats) and the lawn area (Lawn) will be available for sale. For more information, please contact the ASOBIEXPO HAWAII Management Office (JTB Hawaii Travel, LLC). Please contact event@jtb-hawaii.com. ◇Performing artists
https://prcdn.freetls.fastly.net/release_image/17258/610/17258-610-8ec48abc848241e5ee6826544d54bdbc-3900×3900.jpg Kyary Pamyu Pamyu
https://prcdn.freetls.fastly.net/release_image/17258/610/17258-610-dae16d47abab582098721ceb66a1064f-3900×2857.jpg FRUITS ZIPPER Kyary Pamyu Pamyu, who has attracted attention as a Japanese pop icon with her unique worldview and whose performance at Coachella, one of the world’s largest music festivals, in 2022 garnered worldwide attention, has also been confirmed to perform. FRUITS ZIPPER, whose catchy songs and performances embodying “NEW KAWAII” have rapidly gained fans both in Japan and overseas, will also be appearing. Artists who represent Japanese pop culture will gather in Hawaii to create a special evening that connects Japan with the world through music. ◇Background of the Initiative and the Roles of Each Company JTB and AsobiSystem signed a strategic partnership agreement in February 2025 with the aim of creating value in Japanese culture and developing and disseminating a culture that is relevant worldwide. Both companies are working together with local governments, DMOs, businesses, and others to uncover new value in Japanese culture and promote it both domestically and internationally. One specific project is “ASOBIEXPO HAWAII.” ASOBISYSTEM promotes Japanese pop culture, including music, to the world through a variety of projects. Leveraging its strengths in artist production and content development, the company will handle artist booking, creative direction, and event content planning. JTB Hawaii Travel, LLC (JTB Hawaii Travel), a JTB Group company, will utilize its extensive local network and
operational know-how in Hawaii to manage the venue, develop travel products, and handle promotions. ◇Future Outlook “ASOBIEXPO HAWAII” aims to promote international exchange through Japanese culture and make a sustainable contribution to the promotion of tourism in Hawaii. ASOBISYTECH will continue to promote Japan’s unique culture and create new experiences for the young generation who will lead the next generation. JTB will leverage its network with local communities and tourism businesses to enhance the region’s value as a tourist resource and provide visitors with special experiences. Through collaboration and co-creation, the two companies will continue to promote new value in Japanese culture to the world. About ASOBISYSTEM CO., LTD. Company Name: ASOBISYSTEM CO., LTD. Address: 2-26-8 Jingumae, Shibuya-ku, Tokyo 150-0001 PHAROS Jingumae Representative Director: Yusuke Nakagawa As a creative production company that promotes Japanese pop culture, we are based in Harajuku and operate a wide range of businesses both domestically and internationally, including managing artists, models, actors, and creators, planning and producing a variety of events such as music festivals and fashion events, media management, store operations, regional revitalization projects, and inbound tourism projects. URL: https://asobisystem.com/ About JTB Hawaii Travel, LLC (JTB Hawaii Travel) Company Name: JTB Hawaii Travel (English Name: JTB Hawaii Travel, LLC) Address: 2155 Kalakaua Ave., 9th Floor, Honolulu, Hawaii 96815-2351 President: Tomoyuki Kajiwara JTB Hawaii is a local subsidiary of the JTB Group that provides travel planning and arrangements, transportation, commerce, event management, and other services to customers from around the world visiting Hawaii. By expanding the exchange population through the creation of various human, logistics, and commercial flows, we provide solutions to resolve the challenges faced by local communities and tourism businesses. URL: https://www.jtb-hawaii.com/ja/ *1 Event Name: 30th Honolulu Festival Dates: March 13th (Fri) – 15th (Sun), 2026 Venue: Hawaii Convention Center, Honolulu (Oahu), Hawaii, and other locations Organizer: Honolulu Festival Foundation This annual festival aims to promote cultural exchange within the Pacific Rim, and is Hawaii’s largest cultural exchange event. The theme of the festival is “Pacific Harmony,” or “love and trust,” and its purpose is to “exploring peaceful ways of life through cultural exchange among different ethnicities.” We hope to continue to expand the circle of exchange across ethnicities and generations, create a larger and more multilayered circle of friendship between Japan and Hawaii, and ultimately between Pacific Rim countries, and contribute even in some small way to world peace. The festival also provides an opportunity for Hawaiians to experience various aspects of Japanese culture, and for Japanese participants to experience the culture of Hawaii’s international, multi-ethnic society. ■Contact Information ASOBIEXPO HAWAII Management Office (JTB Hawaii Travel, LLC) Please contact event@jtb-hawaii.com. Copyright ©
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