[Seno Co., Ltd.] Starts “Vanquish ORIGINALS”
Se-no Co., Ltd. Press Release: October 23, 2025 SENO Co., Ltd. launches “Vanquish ORIGINALS” VANQUISH, a symbol of “gal boy” culture, is relaunching after nearly 20 years as “real clothes for adults.” Se-no Co., Ltd. (headquarters: Shibuya-ku, Tokyo) has reconstructed the men’s brand “VANQUISH,” which symbolized Shibuya culture in the 2000s, and is launching it as a new label, “Vanquish ORIGINALS.”
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Releasing a 6-piece denim collection In honor of the Vanquish brand’s origins as a denim line, the first collection features six denim items (three denim jackets and three denim pants) that are emblematic of the brand. All models are sewn using original 13.5oz rigid denim fabric woven on old-fashioned looms in Okayama, the home of denim. While retaining the iconic details and vintage design of the Vanquish, such as the “V-shaped belt loops” and original buttons, the pieces feature a modern silhouette and are sized to be comfortable for those in their 40s. All models have a rigid (unwashed) finish, so with repeated wear, they will develop a unique texture and you can enjoy watching them evolve into your own unique “original.”
https://prcdn.freetls.fastly.net/release_image/22417/29/22417-29-d36d17e8988ca00a42d5ba42a4e26a9d-1500×1800.jpg TYPE I RIGID DENIM TRUCKER JACKET [Product number: VOJ001] SIZE: 40, 42, 44, 46 / ¥49,500 (tax included)
https://prcdn.freetls.fastly.net/release_image/22417/29/22417-29-4367e2cfe52f7ecd7eb79aed38313903-1500×1800.jpg TYPE II RIGID DENIM TRUCKER JACKET [Product number: VOJ002] SIZE: 40, 42, 44, 46 / ¥49,500 (tax included)
https://prcdn.freetls.fastly.net/release_image/22417/29/22417-29-94e06082edda296714d47a4c174a33a5-1500×1800.jpg TYPE III RIGID DENIM TRUCKER JACKET [Product number: VOJ003] SIZE: 40, 42, 44, 46 / ¥49,500 (tax included) 〈Denim Pants – 3 Styles〉 Image
URL: https://prcdn.freetls.fastly.net/release_image/22417/29/22417-29-339227184c5ea83341434dab44b35cb5-1500×1800.jpg RIGID DENIM WIDE STRAIGHT JEANS [Product number: VOP001] SIZE: 30, 32, 34, 36 / ¥44,000 (tax included)
https://prcdn.freetls.fastly.net/release_image/22417/29/22417-29-0bc41d8dec604dd21f18f795df02c2c7-1500×1800.jpg RIGID DENIM REGULAR STRAIGHT JEANS [Product number: VOP002] SIZE: 30, 32, 34, 36 / ¥44,000 (tax included)
https://prcdn.freetls.fastly.net/release_image/22417/29/22417-29-66351125230bbc92a223d616bfb449bc-1500×1800.jpg RIGID DENIM BOOTS CUT JEANS [Product number: VOP003] SIZE: 30, 32, 34, 36 / ¥41,800 (tax included)
A pop-up will be held in Harajuku from Saturday, October 25th, and the official online shop will also open at the same time. To commemorate the launch of “Vanquish ORIGINALS,” a pop-up shop will open at the #FR2 GALLERY in Harajuku, Tokyo, from 11:00 AM on Saturday, October 25th. From 11:00 on the same day, the official online shop
(vanquish.jp) will also be opening. Customers who purchase items at the pop-up shop will receive their products in a special Vanquish ORIGINALS denim bag (Limited quantities/while supplies last). #FR2 GALLERY Address: TX101 Building 1F, 4-28-16 Jingumae, Shibuya-ku, Tokyo Business Hours: 11:00-19:00 *Depending on the level of congestion, it may take some time for us to assist you. “Vanquish MAGAZINE” Launches: Free Magazine Featuring EXILE TAKAHIRO on the Cover, Distributed Freely
https://prcdn.freetls.fastly.net/release_image/22417/29/22417-29-a61284480f4ed9095f4b2154a1d5dea0-1241×1654.jpg Cover of “Vanquish MAGAZINE” In conjunction with the brand’s relaunch, EXILE We are pleased to announce the launch of the free magazine “Vanquish MAGAZINE,” featuring TAKAHIRO on the cover. The 108-page magazine is packed with a wealth of content linking the brand’s past, present, and future, including the background to the brand’s restructuring, a behind-the-scenes look at the creation of the first collection, an in-depth interview with founder Ryo Ishikawa, a visual story of the latest looks, and testimonials looking back on the “golden age of gal boys.”
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https://prcdn.freetls.fastly.net/release_image/22417/29/22417-29-9dcfb4f64e19fd046105069b4604822e-2481×1654.jpg Cultivate by wearing it
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https://prcdn.freetls.fastly.net/release_image/22417/29/22417-29-88fa17d685fbe30ff1cc11190b061c22-2481×1654.jpg This magazine will be distributed on the streets around Shibuya Station starting at approximately 6:00 PM on Thursday, October 23rd. Details of distribution locations will be announced on the official Vanquish ORIGINALS Instagram (@vanquishoriginals). (*Distribution times may vary/Distribution will end once supplies are sold out.) Other distribution locations will be announced in due course, so please keep an eye on the official Vanquish ORIGINALS Instagram (@vanquishoriginals)
[Brand notation] English: Vanquish▲ORIGINALS Japanese: Vanquish▲Originals [Inquiries regarding this matter] Se-no Co., Ltd. Public Relations Officer: Kensuke Okuizumi TEL: 03- 6455-1271 (Main) Brand official website: https://vanquish.jp/ (Scheduled to be released at 11:00 AM on October 25, 2025)