[REVISIO Inc.] Newly Added “Terrestrial CTV Integrated Review” Visualizes TV Commercial Attention and Evaluates TV Commercials and CTV Side-by-Side
REVISIO Inc. Press Release: October 24, 2025 Newly added “Terrestrial CTV Integrated Review” feature: Visualizes TV commercial “attention” and evaluates TV commercials and CTV side by side. REVISIO Updates “REVISIO One,” a Tool for Maximizing the Effectiveness of TV Device Advertising REVISIO Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yasushi Gunya; hereinafter referred to as REVISIO), which installs devices equipped with human body recognition technology in homes to measure “attention (gaze)” to television screens, has begun offering a new feature in “REVISIO One” called “Terrestrial and CTV Integrated Review,” which provides a unified review of the effectiveness of advertising on terrestrial and connected TV (CTV).
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https://forms.gle/MBdGcaRmZowBc7ELA What is REVISIO One: A solution for maximizing advertising effectiveness based on attention data “REVISIO One” is an all-in-one solution designed to maximize the advertising effectiveness of terrestrial and CTV broadcasts. It helps solve the challenges faced by all players involved in television advertising, including advertisers, advertising agencies,
broadcasters, and platforms. This solution consists of a highly functional SaaS platform that visualizes REVISIO’s proprietary “attention data” and comprehensive support from REVISIO experts. Attention data is obtained by automatically measuring “who, when, and who was actually watching the TV screen” from the research panel using our proprietary human body recognition technology in one-second increments. This high-quality data on “actual attention” has been shown to have a high correlation with brand awareness, making it possible to increase the efficiency of advertising awareness acquisition. We do more than simply provide data; we contribute to the business growth of each client by optimizing advertising strategies and increasing the value of their ad space.
https://prcdn.freetls.fastly.net/release_image/51361/183/51361-183-6812ed7c1a6afcb3ac1e9d3fdebd0319-1170×636.png Correlation between commercial recognition and “attention” Another common challenge in the advertising industry is how to evaluate the effectiveness of terrestrial broadcasting and CTV, which have different indicators and measurement methods, using the same standards. REVISIO’s greatest strength is its “single-source panel.” REVISIO automatically obtains viewing data for both terrestrial broadcasting and CTV from the same research panel, enabling highly accurate effectiveness verification based on the natural viewing behavior of viewers. This data infrastructure makes it possible to accurately grasp the incremental reach of CTV to demographics that could not be reached by terrestrial broadcasting alone, and to predict optimal budget allocation to maximize target reach, thereby improving the “value of one reach.” ■Details about the new “Terrestrial Broadcast & CTV Integrated Review” feature “Terrestrial Broadcast & CTV Integrated Review” is a data dashboard that allows you to comprehensively review the effectiveness of advertising across all television devices, including terrestrial broadcasting and CTV. Here’s a sample of what’s included: 1. Evaluate the efficiency of unique reach acquisition through terrestrial and CTV integration in the overall summary You can view the performance of each indicator on a campaign-by-campaign basis. The indicators you can view include advertising information, unique reach, number of people reached, and other attention data.
https://prcdn.freetls.fastly.net/release_image/51361/183/51361-183-db8a8707e9a844421be75a833d173ef4-882×376.png Overall Summary (Integrated Unique Reach Acquisition Efficiency Evaluation) Image 2. Understand how many people were reached using the integrated unique reach rate/number of people trend You can check the trend in unique reach relative to the amount of advertising you’ve done. You can check the trend for the campaign and overall commercial norm values, as well as by broadcast station and app. You can easily evaluate how wide the reach of a given campaign was and which platform was most efficient.
https://prcdn.freetls.fastly.net/release_image/51361/183/51361-183-7bfff528ac5915c9a42aa4252b634132-996×689.png Image of the integrated unique reach rate trend 3. Visualize target reach with on-target rate/incremental reach By visualizing the incremental reach* of terrestrial and CTV broadcasts and the on-target rate (the percentage of ads delivered to your target audience) for CTV, you can evaluate whether your ads reached your target audience and how much reach you achieved on terrestrial and CTV broadcasts. *Incremental reach: The incremental new reach achieved as a result of exposure to a specific media outlet that was not achieved through previous media exposure.
https://prcdn.freetls.fastly.net/release_image/51361/183/51361-183-fdaf14407bc3aa50a89cbad45dd927a4-996×721.png Terrestrial/CTV Incremental Reach Image ■ Introducing other REVISIO One features REVISIO One provides solutions and support tailored to our customers’ objectives to enhance the effectiveness of terrestrial and CTV advertising. There are two versions: “REVISIO One” for advertisers and “REVISIO One for Agency” for advertising agencies, broadcasters, and platform providers. You can experience some of the features with a demo account, so please feel free to sign up. Apply for a free demo account here: https://forms.gle/MBdGcaRmZowBc7ELA REVISIO Inc., Public Relations Officer, Yasutake Otemachi Building, 1-6-1 Otemachi, Chiyoda-ku, Tokyo Email: info@revisio.com Tel: 050-5897-4931
[About REVISIO Co., Ltd.] REVISIO Inc. (formerly TVISION INSIGHTS Inc., renamed in October 2022) uses human body recognition technology to acquire viewing behavior data for TV programs and commercials, providing a B2B viewing analysis service. REVISIO installs research equipment equipped with its proprietary human body recognition technology on home televisions, automatically capturing participants’ viewing behavior every second. REVISIO’s unique gaze data, which reveals who is in front of the TV and watching it attentively, is used by more than 250 clients across Japan, including advertisers, advertising agencies, and broadcasters. Currently, the service provides viewing data for all terrestrial broadcast programs and connected TV gaze data to 2,000 households in the Kanto region and 600 households in the Kansai region.