【MEET YOUR ART FESTIVAL 2025 Event Report】The Journey of a
Cutting-Edge Art Festival Originating in Tokyo
Avex Creator Agency Inc. Press Release: October 24, 2025 [MEET YOUR ART FESTIVAL 2025 Event Report] The Journey of a Cutting-Edge Art Festival Originating in Tokyo
Rediscovery was a four-day event where art and culture intersected. Over 50,000 visitors attended, with over 150 artists and creators participating. MEET YOUR ART FESTIVAL Executive Committee (Constituent Organizations: Avex Creator Agency Inc., Area Management TENNOZ General Incorporated Association, General Incorporated Association The Tennozu Canalside Revitalization Association and the Tokyo
Metropolitan Government held “MEET YOUR ART FESTIVAL 2025”
(hereinafter “MYAF 2025”), one of Japan’s largest art festivals, over four days from Friday, October 10th to Monday, October 13th, 2025 (national holiday), in the Tennozu Canal area of Tokyo (seven venues centered around Warehouse Terrada), with a total attendance of over 50,000 people. “MEET YOUR ART FESTIVAL” is an interdisciplinary art festival centered around art, bringing together adjacent cultures such as music, food, fashion, and lifestyle, aiming to transcend boundaries and awaken awareness of the appeal of each culture, while also designing new encounters and discoveries in art. This year’s theme was “Rediscovery.” The exhibition focused on reexamining the
sensibilities, memories, and values that live on in Japan from a modern perspective, and presented Japan’s diverse culture and aesthetic sense from multiple perspectives. Art, along with
neighboring cultures such as music, fashion, crafts, and food, organically intertwined, providing visitors with a new “encounter with sensibilities.” While enhancing the strength of each piece of content, the festival connects multiple areas like a wooden structure, building a single space that balances independence and harmony. This direction is unique to MYAF, and it is establishing itself as a cutting-edge art festival based in Tokyo. The overall goal of the festival This year’s MYAF was the largest ever, featuring art exhibitions, two art fairs, and a market with over 150 artists participating. Over the course of four days, the event featured live performances by 19 musicians, 14 sessions, and a talk program with over 35 guests. In collaboration with 32 sponsors, the event also featured multiple “one-of-a-kind” experiences, combining collaborations with artists and video and spatial design. The talk program featured a diverse group of speakers discussing art across culture and society, with a core theme of art. MYAF’s unique curation conveyed the value and potential of art from multiple perspectives. Furthermore, the experience design, which involved a tour of seven venues, significantly increased visitor length and the depth of the experience. Many visitors commented that they “enjoyed the art with all five senses” and “it stimulated their thinking.” Furthermore, through collaboration with 32 diverse co-creation partners, including businesses, media, and local governments, we presented a new model for implementing art in society. We demonstrated the potential of a new platform that connects society and the future from Tokyo, using art and culture as a starting point. Visitor Attributes in Numerical Terms Among those who purchased art tickets in advance, 66% responded that it was their first time visiting MYAF. Progress has been made in attracting new visitor demographics, clearly showing increased awareness of the event and an expanding interest in the arts field. 48% of respondents chose art as their “favorite event genre,” followed by fashion and design at 22%, music and film at 20%, food and travel at 6%, and other categories such as games, anime, business, and crafts at 10%. While art is the focus, it’s clear that the event attracts visitors with diverse cultural interests. Furthermore, 10% of those who purchased tickets in advance responded that it was their first time visiting a museum or art event, demonstrating that the event serves as a gateway for people experiencing art for the first time. Furthermore, 15% are motivated to purchase art in the future, which is helping to create a new demographic that is encouraging art fans to become collectors. Program Highlights ART EXHIBITION “Ahead of the Rediscovery Stream” With Mirai Moriyama as artistic director, curators Yoshidayama and Kentaro Watanabe, and advisor Yuji Akimoto, the exhibition features works by seven artists: Kan Izumi, Tatsumi Orimoto, Chim↑Pom from Smappa! Group x Tetsuya Komuro, Aiko Tezuka, Seigo Matsuoka x Mirai Moriyama, MANTLE, and Ryota Yagi. The exhibition offers a daily, sensory experience that includes not only visual works but also scents, sounds, and performances. This exhibition was structured around two themes: “the power of art to create trends in society” and “a reinterpretation of Japanese sensibilities.” It explored the origins of “beauty” in the modern era, traversing different realms such as the body, memory, sound, and time.
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https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-af4dc15c9dcec90a08cd19b39fbdee57-3000×2001.jpg At Chim↑Pom from Smappa!Group × Tetsuya Komuro’s “SUN,” seven groups including Ayaka Wada, MOND, Naho, Tsuki Takamura, Runa Miura, Hoanita Yamada, and Chibi Moeko will perform every day.
https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-60d96bb3c82342a62cefc60c6131ec65-3900×2601.jpg Tezuka Aiko, “To Dear Oblivion (About Empress Yoshiko)” 01》2019
https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-69bb25e053a4240f1392a8afbc3f451a-3000×2000.jpg Orimoto Tatsumi’s first posthumous “Bread Man” performance will be held over two days with the general public. ART FAIR “MEET YOUR ARTISTS” / “MEET YOUR ARTISTS -CROSSOVER-” Approximately 500 works, primarily new works by over 70 cutting-edge artists, were exhibited and sold. Based on the concept of “encountering art through dialogue with artists,” this art fair differed from traditional art fairs where works by multiple artists are displayed in a single booth. Instead, each artist had their own booth, creating an artist-driven art fair that allowed visitors to experience their unique worldview more deeply. Co-directed with Kentaro Watanabe, the planned area
“Connecting Everyday Life with Harmony” focused on Japanese
aesthetics. In addition, “MEET YOUR ARTISTS -CROSSOVER-” was held with collaborative partners, exploring the intersection of art and diverse cultures across 12 themes. A diverse range of artists, from
up-and-coming young artists to mid-career artists like Toko Shinoda, exhibited and sold their new works. Also exhibiting were artists who appeared in the art exhibition, including Aiko Tezuka, Tatsumi Orimoto, MANTLE, and Chim↑Pom from Smappa! Group.
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https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-fadcefcda39f9247e0bcfda4577bd34d-3900×2602.jpg MEET YOUR ARTISTS Special Area “Connecting Everyday Life with Harmony” In addition, a diverse range of expressions intersected, including “BLOCK PARTY,” featuring six artists engaged in a wide range of activities centered on the street, “Diverse Narratives—Intersecting Gazes,” an exhibition themed around diversity in collaboration with fashion magazine ELLE, and “Timeless Sound & Living,” a
collaboration between Jiro Fujita (FJD) and furniture brand
KANADEMONO.
https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-1dec12127248ffab2b029aeb5d225d57-3900×2602.jpg ELLE × MEET YOUR ART “Divers Narratives” -Crossing gaze”
https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-33063838a9610c1c23aeb6d777c9c323-3900×2602.jpg It has been praised as a new form of art fair that combines
exhibitions and experiences, and has also seen an increase in visitors and sales from new collectors. MARKET “SUPER ART & CRAFT MARKET” Avex Creator Agency, which plans and operates MEET YOUR ART, and Beams Creative Inc. jointly planned the first “SUPER ART & CRAFT MARKET.” With the commitment and uniqueness of creators becoming increasingly important, even influencing consumption, this market brings together crafts, food, and art by creators with a “modern sensibility,” and approximately 90 select stores and brands from across the country are participating. Other special events that attracted attention included the “HAYATE WADA × FJ” SPECIAL POPUP STORE, run by Da-iCE member Hayate Wada and vintage fashion YouTuber FJ; the “Vintage Clothing Freak’s Daily Flea Market,” where four groups with backgrounds in clothing at select shops and martial artist Kaoru Uno took turns selling their private vintage collections; “Memories of Earth and Fire – The Future of Bizen Ware,” an exhibition and product sales project by four contemporary Bizen ware artists; and the “RE:MONCCHICHI Exhibition,” featuring Monchhichi. These created a unique market experience that stimulated the senses, while also providing an opportunity for exhibitors to connect with the discerning young demographic.
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https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-e454e1d2bd1953931cca677e44452153-3000×2000.jpg Special exhibition “Memories of Earth and Fire – The Future of Bizen Ware” featuring works by four contemporary Bizen ware artists LIVE PERFORMANCE Performances by 19 musicians will be held every day on a floating stage on the canal. On Friday, October 10th, there will be a special stage performance by Nujabes Metaphorical Ensemble DJ SET × Yamaguchi Reki (GOLD WOOD ARTWORKS).
https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-cd2cd588fa15aa4c0f452baafff79ae8-3000×2000.jpg Then, on Sunday, October 12th, contemporary artist Kenta Kobayashi and up-and-coming musician Fuki Kitamura appeared on stage, produced by GAMO (Tokyo Ska Paradise Orchestra), to perform a collaboration that intertwined sound and video.
https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-5c929f382369045a72c6cade61a0916e-3000×2001.jpg In addition, there will be programs that can only be experienced here, such as a scent production by Ryota Katayose and Olfactive Studio Ne, led by Kan Izumi, an artist who creates works using scents, and a collaborative performance with the AI art collective “ARCHIVES.”
https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-7929c1111afbc15805776873b5364c4e-3000×2001.jpg A creative relationship is being established between musicians and artists, where they can mutually expand each other’s expressive possibilities. Through this experimental and stimulating approach, visitors experienced the moment when art and music merged. TALK SESSION Over four days, a talk program consisting of 14 sessions will be held, spanning art, society, culture, and business. On the first day, Chim↑Pom from Smappa! Group and Tetsuya Komuro were invited to participate in a special session, a public recording of MEET YOUR ART, where they uncovered the work “SUN,” which the two groups created collaboratively for this exhibition, drawing a great deal of attention.
https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-797258756ea8c2621f72d37e8ce7d3e9-3000×2000.jpg During the event, a diverse range of speakers will take to the stage, including a public recording of MEET YOUR ART hosted by Mirai Moriyama, conversations between artists and celebrities with a deep passion and knowledge for art and creativity who are creating new value, such as Haruna Kondo, Seiji Kameda, Hayate Wada (Da-iCE), Megumi, and Ryota Katayose (GENERATIONS), as well as leading companies such as LVMH Métiers d’Art that connect art with local communities and society. Through dialogue that transcended genres and positions, the event became a forum for exploring the current state of society and culture through art.
https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-3334dc6ccdb4f04836e5ae412f00a12a-3000×2000.jpg The session, held on Saturday, October 11th, featured guest MC Haruna Kondo, artist Michiko Tsuda, and Keeenue.
https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-09ccd9825c25c4a2c5ea39bf6ddf0ebe-3000×2000.jpg “Vintage as Art” will be held on Sunday, October 12th, and will feature Hayate Wada (Da-iCE), FJ (vintage fashion YouTuber), and Beams staff.
https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-9b590354cbe632482adcf597d4936819-3000×2000.jpg As a traveling edition of MEET YOUR ART “THE BASE,” a session will be held, navigated by Ryota Katayose. The session will feature
contemporary swordsmith Kazushiro Kawashima and Bizen ware artist Taiga Mori. While dealing with art phenomena, the talk sessions, which featured prominent figures and practitioners who share a passion for art, set MYAF apart from other art events, providing a forum for intellectual and open dialogue unique to MYAF, connecting art to social and everyday contexts. Collaboration Programs and Satellite Projects MYAF2025 will develop a variety of collaborations and satellite projects that capture cities, culture, and lifestyles from multiple perspectives. We have held events such as “TOKYO BAY DISCOVERY JOURNEY 2025” set in the Tokyo Bay Area, “RE:MONCHHICHI” commemorating the 50th anniversary of the birth of Monchhichi, “TOKYO [UN]REAL ESTATE” by 2024 Artist Fellow MVMNT, which records and archives the “real lives” of people living in the city using 3D scans, a collaborative exhibition with “START Box,” and “Plug into TOKYO -proof of sounds-,” an art experience that experiences Tokyo through the ‘sounds’ of Tokyo, in collaboration with J-WAVE. We have realized new co-creation at the intersection of city, culture, and region, with art at the core.
https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-1e7b19181d9c9c30723c5069e6499e2f-3000×2000.jpg As a satellite project of the art exhibition “Ahead of the Rediscovery Stream,” Civic Creative Base Tokyo [CCBT] 2024 Artist Fellow MVMNT will be hosting “TOKYO [UN]REAL ESTATE” was held.
https://prcdn.freetls.fastly.net/release_image/65348/180/65348-180-cd2d140ea9cab1ca5087e7243a7a5cf4-3000×2001.jpg “Re:discovery – from seed to form by START Box ×” is a collaborative exhibition with START Box, which supports the creation, communication, and career launch of young artists. MEET YOUR ART FESTIVAL 2025” COLLABORATION We welcomed 32 sponsors as co-creation partners and implemented a variety of collaborations throughout the festival. In addition to Beams Creative, which created the “SUPER ART & CRAFT MARKET,” and KANADEMONO and BAUM, which collaborated with artists in the CROSSOVER area, Anfar collaborated with Sculp D and artist Face Oka to offer an “experience incorporating art into everyday life” through the sale of limited-edition packaging and an installation exhibition. In addition, The Macallan opened “The MACALLAN Canal Bar & ART WALL,” a visitor-interactive art wall that visualized diverse expressions and creative processes. The special lighting production by art brain company × PARADE design firm involved the next generation of creators, creating a fantastical space of light and shadow. Through these diverse partnerships, MYAF has gone beyond mere sponsorship, expanding its content and empowering artists, while also providing a new cultural platform for companies. Comments from Co-creation Partners Avex and Beams have shaped Japan’s cultural scene. By combining the strengths and perspectives of their respective group companies, Avex Creator Agency and Beams Creative, we have created an urban market event IP curated with new values. Furthermore, through this co-creation, we were able to make new connections with attractive exhibitors in genres not currently handled by Beams’ retail business. BEAMS CREATIVE Our second participation in the ever-evolving MYAF has been a truly co-creative endeavor that embodies the “fusion of technology and art” that is embodied in our company name. We believe it is extremely meaningful that our next-generation employees have been able to gain new perspectives and practical knowledge through close collaboration with MYAF and the artists. We also believe that this opportunity has opened up new possibilities for lighting, audio, and video technology as a medium for “expression,” leading to the growth of our employees. Art Brain Company
出展アーティストをはじめ、MYAFの参加者の方々が実際にアートを作り、共創していくアートウォールは、ザ・マッカランが大切にしているクリエティビディを体現する場となりました。
参加者たちのそれぞれのアートが、四日間という時間を積み重ねることで一つの大きなアートを作り上げていく様は、まさにウイスキーづくりに共通する感動を生みだせたのではないでしょうか。 ザ・マッカラン 主催コメント 「MEET YOUR ART FESTIVAL
2026」は、2026年10月に再び天王洲で開催を予定しており、さらなる深化を図るとともに、過去最大規模での開催を予定しています。 MEET
YOUR ARTは、今後もフェスティバルを含む複合的な展開を通じて、アートを“美術業界”の枠にとどめることなく、音楽・ファッション・テクノロジー・地域など、多様な分野と掛け合わせることで、新たな表現と市場を生み出す共創の場を育んでいくこと、そして、アートと社会をつなぐロールモデルとして、持続的な価値とインパクトを創出し続けることを目指します。 ※このメールは自動送信されていますので、返信はご遠慮ください。 Press Release Download