[Italian Chamber of Commerce in Japan] The New Italian Cool Award 2025, hosted by the Italian Chamber of Commerce in Japan, will be held Italian Chamber of Commerce in Japan Press Release: October 24, 2025 To Members of the Media The New Italian Cool Award 2025, sponsored by the Italian Chamber of Commerce in Japan, will be held Support Project for Up-and-coming Italian Fashion Creators – November 14th @ Palm, Musashi-Koyama Shopping Arcade, Tokyo
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international exchange events. As part of this, the Italian Chamber of Commerce in Japan launched a new project in 2024 called “THE NEW ITALIAN COOL,” to discover up-and-coming Italian fashion designers and cultivate talent who will play an active role in the fashion industries of both Japan and Italy in the future. This year’s events will be held as follows:
https://prcdn.freetls.fastly.net/release_image/44084/213/44084-213-90c38c39ec4e77f20ae70d733238a8fc-358×141.jpg THE NEW ITALIAN COOLAWARD 2025 AWARD CEREMONY & FASHION SHOW Date and Time: Friday, November 14, 2025 (Reception: Welcome Drinks from 5:00 PM) Fashion Show & Awards Ceremony from 6:00 PM After Party (planned) from 7:00 PM Venue: Musashi-Koyama Shopping Arcade Palm (3-23-5 Koyama, Shinagawa-ku, Tokyo) Special Judges: Tomotaka Koizumi (Fashion Designer), Yasuhito Esumi (Fashion Designer), Maiko Shibata (Creative Director, RESTIR), Ritsuko Hotta (General Manager, Yoox Japan), Masafumi Suzuki (Fashion Journalist, Former Editor-in-Chief of GQ JAPAN), Katsuhito Tai (Marie Claire) Editor-in-Chief) Murakami Kaname (Editor-in-Chief of WWD JAPAN) THE NEW ITALIAN COOLAWARD 2025 is a prestigious fashion design competition aimed at discovering young, up-and-coming creators. It is open to Italian fashion and accessory designers and students aiming to enter the Japanese market. Its aim is to introduce new Italian brands and talented individuals to the Japanese market and promote new collaborations between Japan and Italy. The award ceremony will include the announcement of the winning works and a fashion show. After the ceremony, there will be an after-party where you can take photos and toast with the winning designers and their creations. This is a special opportunity for media representatives and fashion professionals to experience Italy’s “new cool.” Pre-registration is required. Please apply using the link below. ◎Special invitations available for media representatives https://forms.gle/i7kb6UEDk8cmrvGC9 ◎Special invitation slots available for fashion professionals https://shorturl.at/9CxGl *This event is by invitation only and is limited to those in the fashion and media industries. We apologize, but we ask that those who do not qualify refrain from attending. We appreciate your understanding and cooperation. THE NEW ITALIAN COOL (hereinafter referred to as NIC) NIC is a platform for connecting new Italian brands with Japanese consumers, emphasizing sustainability and slow-making. With the goal of discovering and introducing new Italian talent to the world, NIC partners with prestigious international universities in the fields of fashion, design, and art, including Polimoda, Instituto Marangoni, Milan Fashion Institute, and Nuova Accademia di Belle Arti, Italy’s largest private art university. The New Italian Cool Award Ceremony is open to students or creators who have been working as designers for renowned brands for the past two years or less. Over 2,000 applicants applied, and the award has been featured in numerous leading Italian media outlets, including La Repubblica, Corriere Della Sera, and ANSA.it, gaining widespread recognition as a highly sought-after source of content within Italy.
