Marudai Foods Co., Ltd. Marudai Foods Released today! The movie “Delicious School Lunch: The School Trip of Fire” and Marudai Foods’ “Smoked Matured Wieners” are collaborating

[Marudai Foods Co., Ltd.] [Marudai Foods] In theaters today!! The film “Delicious School Lunch: Fiery School Trip” teams up with Marudai Foods’ “Smoked Aged Wieners” ​
Marudai Foods Co., Ltd. Press Release: October 24, 2025 [Marudai Foods] In theaters today!! The film “Delicious School Lunch: Fiery School Trip” teams up with Marudai Foods’ “Smoked Aged Wieners” Marudai Foods Co., Ltd. (Headquarters: Takatsuki City, Osaka Prefecture; President: Yuji Sato), a comprehensive food manufacturer that aims to be “a company that contributes to people and society through food,” is collaborating with the latest film in the popular “Oishii Kyushoku” drama series starring Hayato Ichihara, “Oishii Kyushoku: Honoo no Shugaku Ryokou” (October 24, 2025), which began airing in 2019, to celebrate the 30th anniversary of the release of its Smoked Aged Wieners. The film will feature various events.
https://prcdn.freetls.fastly.net/release_image/54430/218/54430-218-0540651bb089c48003b5beb38ba381d3-1117×790.jpg

■Background of the tie-up “Oishii Kyushoku” is a school gourmet comedy set in a junior high school in the 1980s. It depicts a battle between a school lunch-obsessed teacher, Yukio Amarida, and his fellow students, all of whom are school lunch enthusiasts, over who can eat the tastiest school lunch. Three seasons of the drama and three movies have been released. This series, with its theme of school lunches, has garnered widespread support for its nostalgia and fun portrayal. We believe it is a work that reaffirms the importance of food education and school lunch culture. In order to maintain our corporate philosophy of “contributing to people and society through food,” we pursue deliciousness and health, and cherish our desire to contribute to our customers’ happy eating habits through safe and secure food. Furthermore, we put our customers’ needs first, taking time and effort to create products such as our “Smoked Aged Wieners,” with a focus on deliciousness and attention to detail. “Delicious School Lunch” is also carefully crafted to convey the importance of food education and the good old Japanese school lunch culture. We decided to tie up with the latest film, “Delicious School Lunch: The School Trip of Flames,” in the hopes of spreading awareness of its value to as many people as possible through this work. “Smoked Aged Wieners” are aged for over 72 hours to bring out the natural flavor of the meat, allowing you to enjoy the sausages. The juicy, rich flavor is complemented by the savory flavor of the aged meat. Easy to eat, you can eat as many as you like without getting bored. They can also be used as a cooking ingredient or as a meat substitute without interfering with the flavor of other ingredients. 【Tie-up Project 1.】 For a limited time, tie-up commercials will be aired nationwide from Friday, October 24, 2025 to Friday, December 19, 2025. The tie-up commercial features Mr. Yukio Amarida (Hayato Ichihara), a teacher with a school lunch obsession. After overthinking the school lunch menu, Mr. Amarida drifts into a fantasy world… Finally, the long-awaited “Smoked Aged Wieners” arrive. The commercial shows Mr. Amarida eating the crispy, juicy, and richly flavored “Smoked Aged Wieners” and expressing the deliciousness of the aging process with his body. ■ “Aged” Story In this commercial, school lunch-obsessed teacher Yukio Amarida (Hayato Ichihara) thinks too much about the school lunch menu and enters a fantasy world. Then the “Smoked Aged Wieners” appear, and the process of cooking the aged wieners, which have been aged for over 72 hours to bring out the flavor of the meat, is depicted in a very realistic manner.
Amarida-sensei is finally able to eat the aged wieners, but is pulled back to reality from his fantasy world. Pulled back to reality, Amarida-sensei panics, saying “No, no. This has all been a fantasy,” but suddenly he realizes that he has his own chopsticks in his hand. The fantasy world and the real world intersect, and the story depicts Amarida-sensei’s feelings of surprise.
https://prcdn.freetls.fastly.net/release_image/54430/218/54430-218-25ce5e446f8dfe700eebe518e92381dd-1192×1042.jpg ■CM Overview Title: The Secret to Deliciousness “Aging” Edition Starring: Yukio Amarida (Hayato Ichihara) Broadcast start date: Friday, October 24, 2025 – Friday, December 19, 2025 YouTube URL: https://youtu.be/AfuiD5Ce0Os 【Tie-up Project 2.】 In addition to the “Aged” version of the tie-up commercial, the “Roasted” version and the “Aroma” version are also being aired on TVer, YouTube, and X. In addition, the “Aroma Edition” will be screened for two weeks only (cine ad) at Shochiku Multiplex Theaters (MOVIX, Piccadilly, etc.) and AEON theaters nationwide before the screening of “Delicious School Lunch: Fiery School Trip.” Enjoy watching school lunch fanatic Mr. Amarida Yukio (Ichihara Hayato), eating the “Smoked Aged Wieners” and describing their deliciousness in various ways. Grilled Meat Edition Mr. Yukio Amarida (Hayato Ichihara), a teacher obsessed with school lunches, thinks too much about the menu and enters a world of fantasy. Then, the smokehouse’s aged sausages appear, and the process of cooking them using Amarida-sensei’s secret technique, “deep-cooking,” is depicted in a dynamic manner.
https://prcdn.freetls.fastly.net/release_image/54430/218/54430-218-039f449a89a8b9f8ff12c62f076ef18b-1192×1048.jpg Aroma Edition Teacher Yukio Amarida (Hayato Ichihara), a school lunch fanatic, thinks too much about the school lunch menu and enters a fantasy world. Then, some smoked aged sausages appear, and Mr. Amarida takes a sniff. Upon tasting them, they have a crispy texture and a juicy, meaty flavor. The illustration depicts him expressing the deliciousness with his whole body.
https://prcdn.freetls.fastly.net/release_image/54430/218/54430-218-27a772bdc6c0f566940587e5c7c0fcfe-1191×1044.jpg ■Web Video Overview Title: “Deep-Roasted” and “Aroma” Starring: Yukio Amarida (Hayato Ichihara) Broadcast start date: October 24, 2025 (Friday) to December 19, 2025 (Friday) *Sinead only: October 24, 2025 (Friday) to November 6, 2025 (Thursday) YouTube URL: “Juyaki” version https://youtu.be/XS4WrbKKEAc “Fragrance” version
https://youtu.be/KsTVAleRI4U 【Tie-up Project 3.】 Limited-time collaborative in-store promotional materials (POP) will be displayed in supermarkets nationwide where “Smoked House Matured Wieners” are sold, livening up the sales floor. Be sure to stop by your local store to see Professor Amarida looking delighted with a “Smoked House Matured Wiener” in hand.
https://prcdn.freetls.fastly.net/release_image/54430/218/54430-218-84864b4d67000075cd4500f034ad4090-3900×1950.jpg
https://prcdn.freetls.fastly.net/release_image/54430/218/54430-218-d3d7064354b29506ac5f375c5d4cd9c2-3900×1950.jpg ■Comment from Hayato Ichihara A collaboration between Japan’s most iconic national food and delicious school lunches! I couldn’t be happier. Mr. Amarida’s excitement as he stuffed his face into the smoker’s aged sausages was immeasurable, and I enjoyed a wonderful time on set, filled with smiles and warmth, and the unique world of delicious school lunches. It’s no exaggeration to say that I grew up on sausages, so I’m grateful for this wonderful opportunity. Everyone, please give the smoker’s aged sausages a try! ■ Overview of the film “Delicious School Lunch: Fiery School Trip” Starring: Hayato Ichihara Planning and Screenplay: Yuji Nagamori Director: Shinya Ayabe Production Company: Mediand Distributor: AMG Entertainment Credit: (C) 2025 “Oishii Kyushoku” Production Committee Release Date: Friday, October 24, 2025 Theme Song: “Kimi no Hana ~4th session~” (AMG MUSIC) Official Website: https://oishi-kyushoku4-movie.com/ Official SNS: @oishikyushoku
https://prcdn.freetls.fastly.net/release_image/54430/218/54430-218-3a472dfd24a119f7bd4269f06a8bc101-993×1404.jpg ■Story This is the story of Yukio Amarida’s epic journey since 1984, a teacher who loves school lunches. But his journey isn’t over yet. The Heisei era finally begins. 1990. Amarida, now a third-grade homeroom teacher, embarks on a school trip to Aomori and Iwate. What kind of food will Amarida enjoy in his first trip outside of school? Taking on this first challenge is lead actor Hayato Ichihara, who has played Yukio Amarida for five years. The story also depicts a reunion with Misono Hitomi, the heroine from Season 1, played by Rena Takeda. His rival student in terms of food is played by Taisuke Tazawa. Other cast members include Nobuo Ei, Saki Tanaka, Jin Katagiri, Maiko Ito, Miyoko Akaza, Naomasa Rokuhei, Atsuko Takahata, and Kazuki Kosaka. Marudai Foods Co., Ltd. At the Marudai Foods Group, our management philosophy is “We contribute to society by pouring our utmost sincerity and dedication into our daily activities,” and this philosophy has been passed down through generations to the present day. Based on this management philosophy, we aim to realize a sustainable society and remain a “company that contributes to people and society through food.” To this end, we pursue deliciousness and health, and contribute to our customers’ happy eating habits through safe and reliable food. *This email was sent
automatically, so please do not reply.