“Continuing on and on” Enjoy a returnable bottled beverage at our unique store and receive a short story written by eight diverse authors! Japan Glass Bottle Association Press Release: October 24, 2025 “Continuing on” Enjoy a returnable bottled beverage at our unique store and receive a short story written by eight diverse authors! Sekai No Ozaki, Ikuo Oshima, Mayuko Kiyo, Ryuta Shibuya (SUPER BEAVER), Junko Takase, Shinya Takano, Shuichi Takizawa (Machine Guns), Rena Matsui *Listed in alphabetical order, titles omitted The Japan Glass Bottle Association (Chairman: Hisatsugu Ishizuka, Shinjuku-ku, Tokyo) is running “SO BLUE ACTION,” an initiative to rediscover and redefine the value of returnable bottles and bottle reuse systems. As part of this initiative, “Tsudzuku ni Tsudzuku” will be held at participating stores starting Monday, October 27th.
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https://prcdn.freetls.fastly.net/release_image/4817/89/4817-89-6eec6059cac1a1edfb484b4d1e463435-1920×1080.jpg [What is “Tsudzuku ni tsudzuku”?] This event allows you to receive a short story written by a diverse group of people, including artists, entertainers, comedians, actors, writers, and radio personalities, when you purchase a returnable bottled beverage at participating restaurants and public baths, mainly in Tokyo. A single returnable bottle appears in a different form in each piece, depicting its circulation through time and space as a story. Please visit our unique stores, enjoy a returnable bottled beverage, and read a short story. [“Continued” Project Overview] To be continued Organized by: Japan Glass Bottle Association Cooperation: Hitomairu Co., Ltd. (formerly Kakuyasu Group) Week of October 27th to December 8th, 2025 *Available at each store while supplies last Week of October 27th: Rena Matsui, Ikuo Oshima Week of November 10th: Shuichi Takizawa, Shinya Takano Week of November 24th: Ryuta Shibuya, Mayuko Kiyo Week 12/8: Hayako Takase, Sekai Ozaki *Titles omitted https://tsuzuku-ni-tsuzuke.jp/ Each short story will also be posted on the official website two weeks after the booklet is distributed. ・Restaurant Shimokita Photo Lab (Setagaya Ward) Fuzkue Shimokitazawa Book Store (Setagaya Ward) Diary Shop Tsukibi (Setagaya Ward) ANDON Shimokita (Setagaya Ward) – Porridge and Sake Dai Roman Shoten (Setagaya Ward) Kujirasou (Setagaya Ward) Soumatou (Shibuya Ward) TOE LIBRARY PARC (Taito Ward) MIA MIA Tokyo (Toshima Ward) ・Public bath Myohoyu (Toshima Ward) Sugamoyu (Toshima Ward) Egotayu (Nakano Ward) Yakushiyu (Sumida Ward) Denkiyu (Sumida Ward) Konparuyu (Koto Ward) Tachikawa Yuyashiki Ume no Yu (Tachikawa City) Fuchu Yurakukan Sakurayu (Fuchu City) Yuyutei Matsu no Yu (Nerima Ward) Jujoyu (Kita Ward) Mitaka Chiyonoyu (Mitaka City) *Title omitted ・Rena Matsui Born in 1991, from Aichi Prefecture. Debuted in 2008. Active as an actor and novelist. Debuted as a novelist with “Camouflage” in 2019. Published “Rui Rui” in 2011 and “Cut In/Cut Out” in 2013 (all published by Shueisha). Has several serials, including “Rena Matsui’s ‘Today is a Good Day for Reading'” in Oggi and “Life Advice” in the Tokyo Shimbun newspaper. Notable appearances include the NHK morning drama “Omusubi” and the historical drama “What Will Ieyasu Do?”. Currently plays Hermione Granger in the stage production of “Harry Potter and the Cursed Child.” ・Ikuo Oshima Born in 1992. Graduated from the Faculty of Law, University of Tokyo. Responsible for the comedic comedy duo XXCLUB (Chome Chome Club). In addition to posting film and drama reviews on YouTube and podcasts, he also works as an advertising planner, radio personality, and scriptwriter. He is a commentator on TBS Radio’s “Connect” on Tuesdays, Fuji TV’s “Weekly Fuji TV Criticism,” and is an interviewer on NHK Educational TV’s “Ota Hikaru’s Buzz English.” He also writes for numerous web and magazine serials. ・Shuichi Takizawa (Machine Guns) Born in 1976 in Adachi Ward, Tokyo. In 1998, he formed the comedy duo “Machine Guns” with Ryo Nishibori. They were runners-up in the 2023 “THE SECOND ~Manzai Tournament~.” Since 2012, he has worked as a cleaner for a garbage collection company alongside his work as a comedian. Aiming for zero waste, he has engaged in various educational activities, including publishing the manga “The Daily Life of a Garbage Collector” (Kodansha). He has also submitted his novels to various literary awards up to the present day, and was even a finalist for the Bungakukai Newcomer Award. In 2014, his horror novel “Kagome Kagome,” which he posted on the mobile novel site “Everystar,” became popular and was published as a book (Futabasha). ・Takano Shinya An alternative person who works with words across genres, including MC, lyricist, copywriter, and author. Main host of J-WAVE’s “GRAND MARQUEE.” He is in charge of lyrics, composition, planning and arrangement for the music units Frasco and Coldhot. He has also supervised the music for the Unko Museum and worked on the commercial songs for Pringles. In 2011, he became interested in writing novels, and in 2012 he published his short story “Magnetic” at the Literary Flea Market Tokyo. In 2013, he won an honorable mention in the 7th Kotoba to Newcomer Award for “Speaking.” ・Kiyo Mayuko Born in 1982 in Osaka Prefecture. Essayist. After working as an editor for magazines, manga, picture books, etc. at a publishing company, she became a freelance editor and writer with the aim of becoming a novelist. On Asahi Shimbun’s website “Good Books Good Days,” she writes a series called “People who want to be novelists ask people who have already become novelists.” Her note, “Diary of a person who wants to be a novelist (self-laughing),” which chronicles her daily life aspiring to become a novelist, caught the attention of an editor, and she made her debut as an essayist with “Rice grains on the heels of dreams” (Gentosha). She is currently serializing her all-affirming parenting essay “I wonder if it’s okay for moms to dance too!” on NHK
Publishing’s note “Hon ga Hiraku.” ・Shibuya Ryuta (SUPER BEAVER) Born in Kabukicho, Shinjuku, Tokyo in 1987. SUPER BEAVER was formed in 2005 and made its major debut in 2009. In 2011, he left the label and began working as an indie artist, performing 100 live shows a year. In April 2020, they announced that they had re-signed with a major label. In 2021, they published the autobiographical novel “Urban Camel,” which describes the band’s history from its formation to the present. In 2023, their essay “I’m a Man Who Could Fly If the Wind Came,” which is currently being serialized on Da Vinci Web, was published as a book (both published by KADOKAWA). The book also includes a new novel. In 2026, they are scheduled to embark on the arena tour “Urban Camel TOUR 2026 ~ Camel Twin Crew ~.” ・Takase Hayako Born in Ehime Prefecture in 1988. Graduated from the Faculty of Letters at Ritsumeikan University. While a student, she joined a literary club and began submitting novels for new writers’ awards. In 2019, he won the 43rd Subaru Literature Prize for “Something in the Shape of a Dog,” which he wrote while working as an office worker. In 2021, “Breathing in a Puddle” was nominated for the Akutagawa Prize, and in 2022, he won the 167th Akutagawa Prize for “May You Eat Delicious Food.” In 2024, he won the 2023 New Artist Award from the Arts Encouragement Prize for “A Good Child’s Yawn” (Shueisha). He has also written many other books, including “All of These Noisy Sounds” (Bungeishunju), “Growing Eyes” (U-NEXT), and “A New Love” (Kodansha). ・Sekaikan Ozaki Born in Tokyo in 1984. Frontman of the rock band CreepHyp, formed in 2001. Made his major debut in 2012 with the album “Shinumade Ishoku Aisareteru Omotetta Yo.” He made his debut as a writer in 2016 with the semi-autobiographical novel “Yusuke” (Bungeishunju). He was nominated for the Akutagawa Prize in 2020 for “Mother’s Shadow” and in 2024 for “Ten no Koe.” He has published many books, including the essays “100% Bitterness” and “200% Bitterness” (both Bungeishunju), “Days So Happy I Want to Cry” (KADOKAWA), and the collection of interviews
“Meaningful Stories and the Me that Gets Stuck in My Teeth” (Asahi Shimbun Publications). Miku Tsuchiya Painter born in Aichi Prefecture in 1991. He paints with a desire to resist the sadness and suffering that occurs in reality. While working on his own projects, he also works on client projects such as book cover illustrations and logos. https://www.instagram.com/mi9neru/ [Planning Background for “Tsudzuku ni Tsudzuku”]
https://prcdn.freetls.fastly.net/release_image/4817/89/4817-89-a70b77079f7d2f6384a99b86dc40cba4-1600×900.jpg After an era of mass production and mass consumption, people are reevaluating the value of using things for a long time. In this day and age, returnable bottles that can be reused are gaining attention. Returnable bottles are not a one-time use; they are passed from hand to hand again and again. Their cycle is like a baton carrying a story. In this short story anthology, “Continuing on,” I have expressed the essence of returnable bottles, their passing and continuing existence, in the form of literature. A single returnable bottle spans the story, passing through the hands of the characters and connecting various times, places, emotions, and spaces. The “lasting power” that resides in the physical returnable bottle is recreated in the world of words. The places chosen for this work are spaces where you can quietly reflect. Cafes, bars, public baths, and other establishments where time passes slowly. We’ve received cooperation from a dedicated shop that understands the importance of returnable bottles and glass bottles, provides thoughtful service to customers every day, and continues to promote a new culture. We hope that drinking a returnable bottled beverage, reading a short story at such a wonderful shop, and imagining a sustainable future will inspire you.
https://prcdn.freetls.fastly.net/release_image/4817/89/4817-89-644d0ce8c62f44a7c23ae2127798bb9c-2662×1775.jpg Press conference (at TOE LIBRARY PARC) [SO BLUE About ACTION] The Japan Glass Bottle Association has been conducting “SO BLUE ACTION” since 2022, an initiative to rediscover and redefine the value of returnable bottles and reuse. To date, the association has taken concrete actions and disseminated information. 2022 onwards We are creating a system for reusing returnable bottled beverages consumed within Tokyo’s 23 wards. Residents of Tokyo’s 23 wards can purchase products online and then return the returned bottles to their local government for recycling, putting them back into the bottle reuse system.
https://prcdn.freetls.fastly.net/release_image/4817/89/4817-89-2850a49a4f23723882ca9a8979203a0c-925×708.jpg 2022-2024 An industry-academia collaboration project with Tokyo Kasei University. This is a demonstration project in which returnable bottled beverages are sold on campus (Itabashi Campus) to measure and visualize CO2 reductions on campus. https://be-draw.net/
https://prcdn.freetls.fastly.net/release_image/4817/89/4817-89-60d635f98d7715391559069d785b8906-3000×2000.jpg 2023～ We publish articles introducing specific activities and focusing on people working in the returnable bottle and bottle reuse
businesses. https://note.com/binkyo_glass
https://prcdn.freetls.fastly.net/release_image/4817/89/4817-89-4ff0918d03571b6924c17b847e0f0103-1280×670.jpg For more information about this release
