【Arclight Co., Ltd.】 Japan’s largest analog game event, “Game Market 2025 Autumn,” will be held at Makuhari Messe in November on the largest scale ever.
Arclight Co., Ltd. Press Release: October 24, 2025 Japan’s largest analog game event, “Game Market 2025 Autumn,” will be held at Makuhari Messe in November on the largest scale ever. A record number of exhibitors, over 1,300! A festival of diversifying analog games!
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https://prcdn.freetls.fastly.net/release_image/41113/63/41113-63-fc53569eefbc7520cb908a7ad6fcbcfa-2000×1333.jpg Game Market, a festival for analog games ▼What are analog games? Analog games are a general term for games that do not require electrical power, including board games, card games, tabletop games, TRPGs (tabletop role-playing games), TCGs (trading card games), and murder mystery games. In addition to the fun of the games themselves, in recent years, with the advancement of digitalization, they have been gaining attention as a communication tool for face-to-face play.
https://prcdn.freetls.fastly.net/release_image/41113/63/41113-63-bd2bfac01439c1b3de2fe6576577ec8f-1200×801.jpg ▼What is the game market? Game Market, with a history of over 20 years since its first event in 2000, is one of Japan’s largest events, where people of all ages and genders can enjoy analog games all day long. The last event, held this spring, attracted 27,000 visitors, and the latest games created by exhibitors were all gathered together, with major production announcements, advance sales, and event-exclusive items, making it a huge success.
https://prcdn.freetls.fastly.net/release_image/41113/63/41113-63-88621a7078b19d205caf5a735d9f9a7f-1200×579.jpg A major feature of the event is that not only will games be available for purchase at the venue, but people will also be able to watch the stage and actually play the games while receiving explanations on the spot. These activities, which we have created together with all exhibitors and visitors, have led to us receiving sponsorship from Chiba City, where the event is being held.
https://prcdn.freetls.fastly.net/release_image/41113/63/41113-63-5d4aa65c5e925d6a7ef9bd59fd3b8f47-1200×403.jpg In addition, this year’s event will feature a new exhibit category for a diverse range of illustrators and graphic designers working on analog games. In addition to exhibiting and selling a wide variety of works, we hope to see a steady stream of new creations born from collaborations and matching with game creators.
https://prcdn.freetls.fastly.net/release_image/41113/63/41113-63-86d1ec97bacef1e9eada5ebe0c840dbb-1200×801.jpg ▼Click here to see what the venue was like!
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https://www.youtube.com/watch?v=850ehhiSd0g Plenty of new projects! Featured Areas ▼This year’s Game Market is all about solving puzzles. “Mystery Festival”
https://prcdn.freetls.fastly.net/release_image/41113/63/41113-63-5607dc7d63ffbd2509c1914fbac1a522-1200×839.jpg Focusing on “puzzle solving,” which has been gaining popularity in recent years, the two-day “Nazo Matsuri” festival will be held, co-hosted by several puzzle-solving organizations and the Game Market Office. The event will include a puzzle-solving cafe offering drinks and food with puzzles, and an expanded, traveling puzzle-solving game. On Sunday, the interactive game “Babel,” the performance-style “Nazo Solving Festa,” and the stage event “Hirameki 1 Grand Prix” will be held, allowing you to enjoy solving puzzles all day long. ▼TRPGs are also hot at this year’s Game Market. “TRPG Guild”
https://prcdn.freetls.fastly.net/release_image/41113/63/41113-63-38dc7b2149ff1a22ec76c5f9e8f77417-1200×839.jpg TRPG, short for Tabletop Role-Playing Game, is an analog game in which the story progresses through conversation. This year’s special “TRPG Guild” area has been significantly expanded with the addition of new additions such as KADOKAWA’s Cthulhu Mythos TRPG corner and the TRPG specialty label “Dragon Book”! There will be plenty of demos, exhibits, and merchandise to experience the appeal of each title that’s leading the current TRPG scene. There will also be a special exhibit offering a bird’s-eye view of TRPGs, making this an area where you can discover your favorite TRPG. ▼I can’t wait for the day! “Game Maple Event”
https://prcdn.freetls.fastly.net/release_image/41113/63/41113-63-47b2d2bc60271bcc5e9243e9d5efd6a4-2000×1418.jpg In response to requests such as “I want to enjoy Game Market more” and “Two days isn’t enough,” we will be holding the “Game Market Pre-Event,” a collection of related events spanning over a week. ▼The Circle of Board Games Spreading Around the World
https://prcdn.freetls.fastly.net/release_image/41113/63/41113-63-b27d186adcbff0fce85c1b421ded7b6b-1200×557.jpg In recent years, the participation of overseas publishers at Game Market has been increasing, with the aim of publishing titles released in Japan overseas. In response to this, we will continue to implement the “Overseas Business Participation System” established last time to ensure that overseas publishers and exhibitors can interact and negotiate with peace of mind. Participating companies will also participate in the “Pre-Event Business Meeting” during Game Market Pre-Week, planning even more lively business negotiations. Please keep an eye on the global expansion of Game Market, which serves as a bridge between international businesses.
https://prcdn.freetls.fastly.net/release_image/41113/63/41113-63-7b727b0d23e325d18dfb5c37a91242ad-1719×720.jpg Also, on the special stage, we’ll be joined by Takashi Hayashi of OKAZU brand, winner of the 2025 Spiel des Jahres (German Game Award), the most prestigious award in the board game industry. We’ll celebrate this incredible achievement by a Japanese creator with everyone in the audience. We’ll also look back on OKAZU brand’s history at the game market, delve into the background of their globally acclaimed work, and share valuable information you can only hear here. Don’t miss it! ▼Collaboration with the pop culture festival “Tokyo Comic Con”
https://prcdn.freetls.fastly.net/release_image/41113/63/41113-63-a815c9359f5fd80572cff7271fb2720c-1200×373.jpg Game Market is not limited to analog games; it is actively
collaborating with a wide range of pop culture. As part of this, we have partnered with Tokyo Comic Con 2025, which will be held at Makuhari Messe from Friday, December 5th to Sunday, December 7th, 2025. Tokyo Comic Con, which first took place in 2016, is a festival of all kinds of pop culture that can be enjoyed by people of all ages, from families to seniors. The spectacle of a wide variety of entertainment, including famous international actors such as Johnny Depp and Norman Reedus, domestic and international films, anime, games, comics, and even pro wrestling and karaoke, all gathered together is truly breathtaking. A Game Market introduction booth will be set up within the venue’s new interactive area, “Player’s Jungle.” This powerful collaboration will provide a new encounter between analog games and pop culture. Event summary Name: Game Market 2025 Autumn Venue: Makuhari Messe Exhibition Halls 3, 4, 5, and 6 Dates: Saturday, November 22, 2025 and Sunday, November 23, 2025 Event Hours: Saturday, November 22nd, 11:00 AM – 6:00 PM, Sunday, November 23rd, 11:00 AM – 5:00 PM Admission Fee: 1,500 yen (tax included) / Free for high school students and younger Admission tickets will be available for purchase at the event counter on the day of the event, but an additional handling fee of 500 yen (tax included) will be charged. Therefore, we recommend purchasing an electronic ticket even on the day of the event. (Electronic tickets can only be purchased by credit card on the day of the event.) To enter from 11:00 AM on Saturday, the 22nd, you will need to purchase an “Early Bird 11:00 AM Entry Ticket (Sat)” for 3,000 yen (tax included). Only 2,700 tickets are available, and they will be sold exclusively through Ticket Pia on a first-come, first-served basis. *From 12:00 on Saturdays and 11:00 on Sundays, high school students and younger are admitted free with their student ID. Elementary school students accompanied by a parent or guardian are also admitted free. *For early entry on Saturdays at 11:00 AM, tickets are required for each child, including high school students and younger, and elementary school students and younger. However, preschool children accompanied by a parent or guardian are admitted free of charge at all times. For details about the event, please visit the official website (https://www.gamemarket.jp/ ). ▼How to purchase tickets Advance sales of electronic tickets will begin on Friday, October 24th at 10:00 AM on e and Ticket Pia. *Please note that the types of tickets available vary depending on the sales site. “Ticket Pia” URL: https://w.pia.jp/t/gamemarket/ Tickets on sale: November 22nd (Saturday) Early Bird 11:00 AM Entry Ticket / 12:00 PM Entry Ticket November 23rd (Sunday) 11:00 AM Entry Ticket “E ” URL: https://eplus.jp/gamemarket/ Tickets on sale: November 22nd (Saturday) 12:00 PM entry November 23rd (Sunday) 11:00 AM entry ▼How to apply for the expedition tour (Sales: Cool Japan Travel) The “Game Market 2025 Autumn Expedition Tour Plan” will support visitors from far away. See below for details. URL:
https://cooljapan.travel/item/gamemarket_2025a/ ▼Catalog Sales start: Friday, April 18, 2025 Sales site (Amazon):
https://www.amazon.co.jp/dp/B08LBJBKCT/ ▼Event Materials Total of 1,368 booths over two days (Area: 88 booths / General: 1,268 booths / Special: 12 booths) ▼Sponsor Arclight Co., Ltd.
http://www.arclight.co.jp/ ▼Sponsorship Chiba City ▼Management Game Market Secretariat https://gamemarket.jp/