[Beads International Inc.] Report on the XLARGE/X-girl-hosted event “DON’T FRONT”: A new street culture festival
Beads International Co., Ltd. Press Release: October 24, 2025 XLARGE/X-girl-sponsored event “DON’T FRONT”: A report on a new street culture festival A one-day street culture festival that captivated 3,500 people in the new area of Tokyo’s Yoyogi Park (Jinnan 1-Chome district). Street brands “XLARGE” and “X-girl,” operated by Beads International Inc. (headquarters: Meguro-ku, Tokyo; President and CEO: Yusaku Nishikata), held the street culture event “DON’T FRONT” at Yoyogi Park (Jinnan 1-chome area) on Saturday, October 18, 2025.
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https://prcdn.freetls.fastly.net/release_image/18225/864/18225-864-b39ee5bade2d27e6a02eb6493b31a026-3900×2600.jpg XLARGE Drum Can Punk Session In the Drum Can Punk Session, divided into “Under 13” and “Upper 14” classes, skaters one after another attempted to jump over drums, eliciting cheers that seemed to unite the entire venue.
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https://prcdn.freetls.fastly.net/release_image/18225/864/18225-864-546074b181d91492d887dd003758e36b-1800×2700.jpg STREET HAMMER JAM In the “STREET HAMMER JAM” skateboarding contest, the event’s main attraction, Japan’s top skaters made full use of the park’s sections* and performed their best tricks within the limited time. The judges were wowed by the advanced techniques and style displayed, creating a heated atmosphere in the venue. (*) Special permission has been obtained for this event.
https://prcdn.freetls.fastly.net/release_image/18225/864/18225-864-c91c2b08c047ad526f87d9ff1750f141-3900×2600.jpg ※STREET HAMMER JAM participating skaters and Shibuya Ward Mayor Ken Hasebe
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https://prcdn.freetls.fastly.net/release_image/18225/864/18225-864-784a44173acf356f4068ea79a5d806e2-3900×2600.jpg *Beads International CEOs: Yusaku Nishikata, Joshua Nishinomiya, Otoko Sasaki, Takanosuke Hashimoto STREET HAMMER JAM ranking Winner: Takanosuke Hashimoto 2nd place: Oto Sasaki 3rd place: Joshua Nishinomiya Fashion We held a pop-up store featuring popular XLARGE/X-girl items and a custom T-shirt creation workshop.
Participants had the opportunity to create their own one-of-a-kind custom T-shirts by combining and arranging approximately 50
XLARGE/X-girl logo designs.
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https://prcdn.freetls.fastly.net/release_image/18225/864/18225-864-f1201eb46253475eb779cca5016860a1-1800×2700.jpg Music A live music performance featuring up-and-coming hip-hop artists was held on the main stage, produced by DJ JAM of the popular hip-hop team “YEN TOWN.” The event reached a climax with a large crowd of young people, mainly teenagers.
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https://prcdn.freetls.fastly.net/release_image/18225/864/18225-864-10ca83fa394628d4f5744a8bba1b2687-3900×2600.jpg In addition, DJs provided high-energy dance sets in tandem with the top skaters’ performances. When the sounds and tricks intersected, the crowd erupted in cheers, creating a moment when street cultures merged into one.
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https://prcdn.freetls.fastly.net/release_image/18225/864/18225-864-c417fafa4e8cc3c4089f7b9c1ec75a05-3900×2600.jpg Message Many visitors from all generations and genres gathered, and the excitement of street culture filled Yoyogi Park (Jinnan 1-Chome district). The phrase “DON’T FRONT” means “don’t try to be cool (= be yourself).” XLARGE/X-girl will continue to edit and disseminate street culture from a unique perspective, transcending generations and genres, with a variety of content including fashion, sports, music, and art. XLARGE/X-girl presents “DON’T FRONT” overview Date and Time: Saturday, October 18, 2025, 1:00 PM – 8:30 PM Venue: Yoyogi Park (Jinnan 1-chome area) Address: 1-1-1 Jinnan, Shibuya-ku, Tokyo 150-0041 Number of attendees: Approximately 3,500 Organizers: XLARGE/X-girl, Yoyogi Park STAGES Co-organizers: Shibuya Ward, Shibuya Future Design General Incorporated Association Sponsors: Tokyu Land Corporation, Harman International Co., Ltd., BUDWEISER XLARGE Image
URL: https://prcdn.freetls.fastly.net/release_image/18225/864/18225-864-08755375367dfa348f89d3e8fe5a3559-635×580.png Founded in November 1991 on Vermont Avenue in LA, the brand presented a unique perspective: “Expressing practical clothing as fashion, rather than everyday wear.” By fusing music, art, skateboarding, and other cultures, the brand created an original fashion style. Today, the brand remains as strong as it was when it was founded and remains an innovator and pioneer of streetwear. Official HP:
http://www.xlarge.jp/ Instagram: https://www.instagram.com/xlargejp/ X:http://twitter.com/xlargejp Facebook:
http://www.facebook.com/XLARGE.JP LINE account:
https://liff.line.me/1645278921-kWRPP32q/?accountId=xlarge Online store calif: https://calif.cc/pages/xlarge X-girl
https://prcdn.freetls.fastly.net/release_image/18225/864/18225-864-7fab9c71ca2278c44213efcca45aafb1-298×137.png X-girl was founded in 1994 by Kim Gordon of Sonic Youth and her friend Daisy von Furth. The women’s streetwear brand gained attention as a pioneer of the “girls’ movement,” engaging not only the fashion industry but also the music and art scenes. Today, the brand continues to incorporate diverse elements from the street scene, including music, art, sports, and culture, and, under the theme of “REAL GIRL’S CLOTHING,” offers basic, timeless items as a contemporary street style for real girls. WEB: https://x-girl.jp/ Instagram:
https://www.instagram.com/XGIRLJP/ X: https://twitter.com/xgirl_1994 Facebook: https://ja-jp.facebook.com/Xgirl.JP LINE account:
https://page.line.me/x-girl Online store calif:
https://calif.cc/pages/xgirl [Company Profile] Company Name: Beads International Co., Ltd. President and CEO: Yusaku Nishikata
Headquarters: 7F Higashiyama Building, 1-1-2 Higashiyama, Meguro-ku, Tokyo URL: https://bs-intl.jp/ Official online store:
https://calif.cc/ Brand information: https://bs-intl.jp/brandlist/ Established: December 1990 Number of Employees: 400 (as of September 2025) Capital: 45 million yen Business: Planning and sales of clothing and miscellaneous goods, sales promotion, e-commerce business For more information about this release