A majority of current high school students don’t want to dress up for Halloween! We’ll reveal the details!
Wakamono Research Inc. Press release: October 25, 2025 To Members of the Press A majority of current high school students say they “don’t want to dress up” this Halloween! We’ll reveal the details! We conducted a survey of current high school students (male and female) nationwide about their Halloween costumes in town. This year’s Halloween is finally less than a week away. Various Halloween events are held all over the country, and some people enjoy dressing up in costumes. However, in recent years, one issue that has become problematic is “dressing up in costumes and making noise in busy areas.” In places like Shibuya in Tokyo and Dotonbori in Osaka, young people dressed in costumes gather and party every night, Grossing incidents targeting women in outlandish costumes and post-Halloween littering problems have become more serious. What impression do young people in the Reiwa era have of “Halloween in the City,” which is talked about for better or worse? Wakamono Research, a marketing information site aimed at teenagers and current high school students, (https://wakamono-research.co.jp/media/
https://prcdn.freetls.fastly.net/release_image/162122/97/162122-97-1abe1ad44d5bb86971fae9eaa593fb1e-3083×2454.png [58.2% of current high school students in the Reiwa era responded that they “do not want to dress up in costumes in public”] According to the results of this survey, 41.8% answered that they want to dress up, 58.2% answered that they do not want to dress up, We found that nearly 60% of current high school students “don’t want to dress up in costumes in town.” The most common reason given by high school students who answered “I don’t want to dress up in costumes in public” was: “Because it’s embarrassing.” These are the voices. “I don’t like it when so many people stare at me.” “I live in the countryside, so cosplay is embarrassing because I’ll stand out.” “Not only is it embarrassing, I feel like I’ll be a nuisance.” “I only dress up outside when I’m taking Purikura photos because I feel embarrassed.” It seems that students feel embarrassed for a variety of reasons, such as: Especially from high school students who live in rural areas rather than urban areas, “I stand out outside.” We received many comments like this. Halloween costumes and other cosplay, It seems that high school students’ attitudes differ depending on the environment of the city where they live. Also, about half of high school students who “don’t want to dress up” do so because they feel “embarrassed.” In other words, three in ten current high school students think that “dressing up in costumes in public is
embarrassing.” This survey revealed this. Looking at other reasons, there were three main answers. One is “it’s a hassle.” It seems that a certain number of high school students found the preparation period for dressing up to be a hassle, and There were a noticeable number of responses from high school students who had no interest in Halloween in the first place. “I don’t have the money.” Quite a few also cited the opinion that they didn’t have the money. In recent years, the level of costume dressing up on the streets has been rising. Simply wearing cosplay gear purchased from a store won’t make you stand out on the streets, and It could even make you feel uncomfortable. As a result, I had to be very particular about my clothing and makeup, which also inevitably increased the financial burden. For financially strapped high school students, the environment in which they feel like dressing up in costumes in town may not be in place. The other complaint comes from high school students who say it’s “dangerous.” “It has an image of being dangerous and vulgar.” “Halloween in the city seems scary.” As some people have said, Halloween in cities these days is often reported as a “crime,” As a result of these influences, some high school students perceive Halloween in the city as dangerous. We found that there is a certain number of high school students who perceive Halloween in the city as dangerous. [High school students who want to dress up in costumes in town: “Because it’s the once a year,” “I want to take pictures in costumes”] On the other hand, 41.8% of high school students who answered “I want to dress up” We received a lot of positive feedback. Especially, “It only comes once a year, so I want to make it a memory.” “I want to have fun at this once-a-year event.” “This once-a-year event is a great opportunity to deepen my friendships.” “I’d like to try dressing up in a weird outfit for just a day.” “It’s Halloween, so I want to dress up and go out and have fun.” High school students want to make the most of this “once-a-year big event.” Because it’s the time of year when it’s not out of place to dress up (cosplay) in costumes on the town, It seems like people feel like it’s a waste not to dress up. Also, “Because I want to take cute photos.” “I want to take Purikura pictures with my friends.” “I want to wear cute cosplay and take lots of photos.” “I want to experience something out of the ordinary and make more memories.” Many students expressed a desire to record their costume (cosplay) appearances. Because the costumes are different from their usual attire, taking photos or Purikura photos in those outfits seems to increase the sense of fulfillment in their high school life. “You can see lots of cute girls and cool guys and take photos too.” Someone said this. When you dress up in costume in town, people become friendlier. There are many young people who want to take similar photos, so “Maybe I can get a photo with someone in a high-quality costume!?” There may also be high school students taking part in Halloween festivities around town.
https://prcdn.freetls.fastly.net/release_image/162122/97/162122-97-a73e19269af1e7feb46ed1de341a3d35-2210×1381.png [We asked current high school girls in the Reiwa era! [Ranking of Costumes People Want to Wear for Halloween] Wakamono Research also conducted a survey asking high school girls who answered “I want to dress up in costumes around town during Halloween,” What kind of costume would you like to wear? The results were ranked, and The most popular word was “police (police officer)” (31.3%). Many high school girls find miniskirt police uniforms especially cute, and After seeing influencers dressed as police officers on social media like TikTok, They seem to feel like they want to try it out themselves. Ranked second was “Angel or Devil” (8.7%). “It’s cute when you do it with friends.” “I want to do matching ones.” The fact that there are two patterns, angel and devil, makes it easy to choose. She says she finds it easy to dress up with friends. And because it’s also guaranteed to be cute, it seems to have become a surefire costume choice for high school girls. In third place was the classic “maid” (8.0%), and in fourth place was the classic “nurse” (4.7%). Fifth place was dominated by responses from high school students who wanted to try a sexy look. “Bunny girl” (4.0%) ranked in.
https://prcdn.freetls.fastly.net/release_image/162122/97/162122-97-5fe41e545e65018c8473334bfa742206-2210×1381.png [We asked high school boys in the Reiwa era! [Ranking of Halloween Costumes People Want to Wear] We also conducted a survey of male high school students asking them, “What kind of costume would you like to wear?” and ranked the results: As with high school girls, the top choice was “Police (police officer)” (36.9%). Not only did some people say it looked “cool,” but Even though they were high school boys, some said they wanted to look “cute” by wearing a women’s police uniform. Apparently, there was even a high school boy who was fascinated by the phrase “You’re under arrest!” Ranked second was “Bunny Girl” (10.7%). These comments also come from high school boys who wear women’s costumes because they want to be called “cute” and “stand out.” Opinions were received. Looking at the trends in the top two choices, it seems that high school boys may be prioritizing a humorous element to Halloween. In third place was “maid” (7.4%), which was also highly popular among high school girls. In fourth place, fitting for Halloween, was “ghost” (6.6%). Ranked fifth was the Joker (5.7%), a classic costume for men. [Click here for details on the survey results] You can view the full details of the survey results introduced this time on “Wakamono Research.”
https://wakamono-research.co.jp/media/halloween-teens-no-costume/ In addition, Wakamono Research Co., Ltd. “Network with 90% of High Schools Nationwide” “A nationwide network of over 50,000 young people” Make the most of it, Existing marketing companies and websites targeting young people and Generation Z cannot do this. We offer one-of-a-kind marketing and research. We also accept requests from companies and media outlets. Please feel free to contact us via the website below or by phone. https://wakamono-research.co.jp/ Survey period: September 30, 2025 – October 15, 2025 Research organization: Wakamono Research Inc. Survey Target: Current high school students nationwide (male and female) Number of valid responses: 493 Survey Method: Internet research [Regarding Quotation and Reproduction of the Survey Results (Images)] If you quote or reproduce any part of this survey, Source: “Wakamono Research” URL
(https://wakamono-research.co.jp/media/) Please also include the following. ―――――――――――――――――――――――――――――――――――― [Contact for inquiries regarding this release] Wakamono Research Inc. MAIL:
contact@wakamono-research.co.jp TEL: 0120-993-703
―――――――――――――――――――――――――――――――――― 当リリースの詳細について