Snow Man’s 5 Things You Should Know About Them Now – A Complete Guide to Their Popularity from Their Debut to the Present

5 Things You Shouldn’t Ask About Snow Man – A Complete Summary of the Secrets to Their Popularity, From Their Debut to the Present ​
KKCompany Japan LLC Press Release: October 25, 2025 Snow Man: 5 Things You Shouldn’t Ask Now – A Complete Summary of the Secrets to Their Popularity, From Their Debut to the Present A thorough analysis of the secrets behind the popularity of the national idol group Snow Man from five perspectives
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KKBOX, a music streaming service operated by KKCompany Japan LLC (headquarters: Shibuya-ku, Tokyo; representative: Kazuhiro Tani), and au Smart Pass Premium Music, jointly operated with KDDI Corporation (headquarters: Chiyoda-ku, Tokyo; president and CEO: Hiroji Matsuda), have produced a special feature article on the national idol group “Snow Man.” This release introduces this article. Snow Man—a national idol group whose name is heard not a day goes by in Japanese music and entertainment. However, even if you know their name, there may not be many people, outside of their fans, who can explain in detail what kind of group they are, what songs are popular, or what their appeal is. In this article, we’ll explore the group Snow Man from five different angles. We’ll cover their history and current status, from their formation to their breakthrough and latest hit, “Charismax.” What is Snow Man? The most popular nine-member group in Japan right now https://img.youtube.com/vi/LZW4zUmE0qY/sddefault.jpg https://www.youtube.com/watch?v=LZW4zUmE0qY Snow Snow Man is a nine-member male idol group under STARTO ENTERTAINMENT. Formed in 2012, they debuted on January 22, 2020. Their unusual debut on the same day as SixTONES garnered attention and left a lasting impression on the music scene. From the very beginning, they’ve focused on dance and acrobatics, and even as juniors, they’ve garnered attention for their high-caliber performances. Snow Man’s appeal extends beyond their excellent vocal talent and sophisticated dance performances. Each member shines in their live performances, acting, talk, and variety shows, and they have truly grown into a “national idol group.” In today’s Japan, there is probably no other group that displays such diverse talents, or that has been recognized in various circles for utilizing each member’s individual strengths. 1. “Overwhelming performance power” displayed through incredible physical ability and dance https://img.youtube.com/vi/rSD7jb4Xjq8/sddefault.jpg https://www.youtube.com/watch?v=rSD7jb4Xjq8 When talking about Snow Man, their overwhelming performance ability is essential. Led by leader Hikaru Iwamoto, all of the members boast high physical abilities and incorporate acrobatic moves into their performances. Their physical expression, honed through Takizawa Kabuki since their junior days, has reached the level of art. Their choreography combines power and precision. The sharpness and speed of their signature song “D.D.” and the dynamism of “Grandeur” are synonymous with them. Their stunningly sophisticated dance performance creates a sense of tension that takes the audience’s breath away. Snow Man’s performances transcend mere “idol concerts” and boast a level of perfection that makes audiences appreciate their performances as “theatrical art.” 2. Snow Man is a “polyhedron” whose individual talents shine and expand their range of expression.
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https://www.youtube.com/watch?v=mqx7oe22jf8 Snow Man’s true value lies not only in their unity as a group, but also in the fact that each member is active in their own field and expanding their range of expression. The diverse activities of the nine members inspire each other, continually expanding the appeal of the group as a whole. Meguro Ren became a social phenomenon as an actor with “Silent” and has demonstrated his solid acting skills in popular works such as “Phase of the Moon” and “Trillion Game.” Abe Ryohei, a graduate of Sophia University Graduate School and a certified weather forecaster, has earned high praise on information and quiz shows as an
intellectual. Watanabe Shota has cultivated a new fan base with his delicate singing voice and curiosity about beauty, while Mukai Koji has become a fixture on variety shows with his sharp observational skills and flexible talk. Raul is also active as a model, appearing at the world-famous fashion event, Paris Fashion Week. He has attracted attention for both his style and expressiveness. Hikaru Iwamoto has choreographed numerous songs and is also the core of the group’s stage direction. Ryota Miyadate exudes a unique presence on stage and in music programs, balancing graceful expression with humor. Daisuke Sakuma has expanded his activities into the world of anime and voice acting, building a new bridge in entertainment. These individual activities are an important factor supporting the growth and trust of Snow Man as a whole. Each member’s expertise and experience are reflected in the group’s performance, shaping the “Snow Man” identity from every angle, including music, acting, fashion, and intellect. With the combined talents of the nine members, the group is now evolving beyond mere idols into a “multifaceted group of performers.” 3. Snow Man Goes Viral on Social Media – Seeing the Times in Their “Charisma”
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https://www.youtube.com/watch?v=ufc54RdoitM Snow Man’s songs combine musical perfection with the virality of the social media era. A prime example of this is “Charismax,” released in August 2025. It showed incredible momentum immediately after its release, and the music video released on their official YouTube channel surpassed 30 million views in less than a week. It also debuted at number one on Oricon’s digital singles rankings, recording 72,000 downloads in its first week. It broke records faster than any other song in Snow Man’s history, becoming a song that solidified the group’s momentum. The song’s rapid success is due to its natural spread via social media. The
“#CharismaxChallenge” was born on TikTok and YouTube Shorts, and members’ posts sparked participation from ordinary users and celebrities alike. Challenge videos proliferated not only in Japan but also in Korea, and when they appeared on the music program “M COUNTDOWN” at the end of August, their English version performance and appearance as the “ending fairy” attracted attention. In addition, individual member “chikkem” videos spread across social media, garnering attention. Multifaceted promotions, including an appearance on the TBS music program “CDTV Live! Live!” and large-scale
advertising in Shibuya, also proved successful. Furthermore, their dance practice video, featuring the members dancing in cosplay, drew attention for its playful presentation and quickly rose to the top of YouTube’s trending charts. The “Snow Man-ness,” which freely moves between music, videos, and social media, is spreading across generations. 4. “The chemistry between nine people” and a strong bond of trust
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https://www.youtube.com/watch?v=H0MuwWjM4ok Snow Man’s appeal lies in the fact that each of the nine members has a distinct personality, yet maintains an incredible sense of unity as a group. Hikaru Iwamoto supports the group as its leader, using his well-trained physique to lead highly challenging acrobatics and choreography. His stoic attitude sets a high standard for the entire group. Tatsuya Fukazawa, armed with years of experience and quick thinking, is a mood-maker who sets the tone with his talks and MC skills, and he also possesses solid acting skills, which he displays on stage and in dramas. Raul captivates audiences with his dynamic dance and expressiveness, taking advantage of his tall stature, and demonstrates exceptional creativity in terms of stage costumes and direction. Ryohei Abe is the most intelligent member of the group. Not only is he a graduate of Sophia University Graduate School and a certified weather forecaster, but he also supports programs and live performances with his calm analysis and accurate commentary. Mukai Koji has become an indispensable presence on variety shows with his keen observational skills and reactions, and he also utilizes his sensibilities in the fields of photography and cameras. Sakuma Daisuke creates an energetic atmosphere with his love of anime and rich expressiveness, while also expanding his range of activities as a voice actor. Watanabe Shota brings out the emotions in songs with his delicate vocals and high expressiveness, and is also cultivating a new fan base with his curiosity about beauty and self-care. Miyadate Ryota, known as the “royal member,” brings a unique dignity to the stage with his beautiful mannerisms and diction. Meguro Ren’s charm lies in his honest and straightforward attitude, and his experience as an actor brings a sense of calm and depth to the group. In this way, the nine members’ personalities intertwine in complex ways, complementing each other, to form the group known as Snow Man. They are a group with rare teamwork, where individual talents clash but still harmonize. 5. The “power to be loved” through close contact with fans – establishing the status of a national idol
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https://www.youtube.com/watch?v=R5xjUGyYB8g The biggest reason behind Snow Man’s popularity is not only the perfection of their
performances, but also their closeness with their fans. They generously show off their true selves not only on the glamorous stage of television and magazines, but also through their YouTube channel, the “Snow Man Channel.” Their innocent banter during shows, their lively conversations about silly things, and their sometimes serious exchanges of opinions—all of these moments are real and full of humanity. Their videos are a mix of goofing off with professional concentration. From physically challenging game scenes to serious production episodes where the members themselves create choreography, to behind-the-scenes documentaries, every piece of content is imbued with the “Snow Man” vibe. This contrast is what draws viewers in and gives them a reason to support them. Fans of all ages and genders leave comments in the video’s comments section, saying things like, “Just watching this makes me feel energized,” and “You can really see the effort they put into it.”
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https://www.youtube.com/watch?v=ZCJZEqzm3do Snow Snow Man is always expressing their gratitude to their fans. They repeatedly use the words “effort,” “bonds,” and “comrades,” welcoming the audience as if they were part of their circle. While they put on a spectacular stage performance, once they become MCs, they communicate their feelings honestly and without pretense. It is this sincerity that has earned them such popularity across generations. Snow Man’s fan base now ranges from teenagers to those in their 50s and older, and it’s not uncommon to see parents and children or couples enjoying their shows together. Embracing laughter and emotion, hard work and playfulness, Snow Man has established themselves as a national idol group known as “idols the whole family can support.” Their appeal lies not simply in their star power, but in the warmth that makes viewers feel like they can grow together. Summary: It’s not too late now, Snow Man’s real show is just beginning.
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https://www.youtube.com/watch?v=i-PnC1tYnGM Snow Man rose to become one of Japan’s top idols just a few years after their debut. However, their story is still in progress. More than 10 years after their formation, they continue to evolve, unafraid of challenges, and constantly reinventing their expression. Their refined performances, the intertwined personalities of each of the nine members, and their warm relationships with their fans—all of these elements come together in exquisite harmony to form the one and only Snow Man. Their constant smiles no matter the situation, their constant efforts even when they shed tears, give people a sense of their human strength that goes beyond the word “idol.” The path they have walked has certainly not been smooth sailing. It has been a long journey, with members joining and leaving, and a constant stream of challenges and struggles. Still, it is because the nine members believed in each other and walked this path together with their fans that Snow Man has become what it is today. Their journey is a continuous one, with their past and future. It’s not too late now. In fact, now is the perfect time to experience their charm. Snow Man is not an already accomplished group, but rather an ongoing story that evolves every day. First, listen to their latest song, “Charismax,” and step into their world. Your “Snow Man User’s Guide” begins here.
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https://www.youtube.com/watch?v=P8dE79olI98 Snow Man – Oto Chishin Released on November 5, 2025 ■Recorded contents [Regular Edition] 01: TRUE LOVE 02: BOOST 03: Spark!! (music provided by m-flo ☆Taku Takahashi) 04: Lips 05: Mischievous Angel 06: Charisma 07: Jealous Girl (music provided by DECO*27) 08: SERIOUS 09: Miss Brand New Friday Night 10: A Promise with You (Music provided by Gospellers’ Yoichi Kitayama, Yuji Sakai, and Tetsuya Murakami) 11: Days (Music provided by Ketsumeishi’s RYOJI) 12: Because of Love 13: Unit Song A 14: Unit Song B 15: Unit Song C 16: Unit song D 17: Nine Snow Charge!! (Bonus Track) 【Original article here】 Snow Man: 5 Things You Shouldn’t Ask About Now ── A Complete Summary of the Secrets to Their Popularity from Their Debut to the Present KKBOX:
https://www.kkbox.com/jp/ja/column/showbiz-0-1828-1.html au Smartphone Pre-Music: https://au.utapass.auone.jp/lp/snow-man-guide ▼What is KKBOX
https://prcdn.freetls.fastly.net/release_image/36435/63/36435-63-c787f009fed35131305817ba015b57c6-2000×852.png KKBOX is Asia’s leading subscription music streaming service, boasting over 10 million users. Originating in Taiwan, the service is available in five areas: Taiwan, Hong Kong/Macau, Singapore, and Japan.
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