“I hate brushing my teeth!” turns into “I want to brush my teeth!” The second in the series, “Nuttekesseru!” Toothbrush Coloring Book
Gakken Holdings Co., Ltd. Press release: October 27, 2025 To Members of the Press “I hate brushing my teeth!” turns into “I want to brush my teeth!” The second in the series, “Nuttekeseru! Toothbrushing Coloring Book While playing with the coloring pages, you might not even realize it—your child will have developed a toothbrushing habit! This innovative picture book fosters a desire to try toothbrushing by allowing them to have a simulated toothbrushing experience. Gakken Holdings Co., Ltd. (Shinagawa, Tokyo / President and CEO: Hiroaki Miyahara), a group company of Gakken Holdings Co., Ltd. Gakken (Shinagawa, Tokyo; President and CEO: Tatsuya Nanjo) released “Color It! Toothbrush Coloring Book” on Monday, October 27, 2025. Image
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https://prcdn.freetls.fastly.net/release_image/2535/8308/2535-8308-6f76eb86c0c513b880c240673b459499-1200×675.jpg ▲3 steps to play ■A picture book that helps children brush their teeth better the more they play “Color It Out! Toothbrushing Coloring Book” is an interactive picture book that helps children develop the habit of brushing their teeth in a fun and engaging way. This is the perfect way for your child to experience the entire tooth brushing process: eating, getting dirty, and brushing. ▶Step 1.◀ Feed the animals Use the included “food cards” to feed the animals. ▶Step 2.◀ Color your teeth If you eat a lot…what will happen to your teeth? After eating, your teeth get dirty. Use crayons or whiteboard markers to color your teeth—brown for curry, green for vegetables, etc.! These toys are made of specially treated paper that can be used to draw and erase, so you can play with them over and over again. ▶Step 3.◀ Scrub and experience tooth brushing Scrub the teeth you painted in Step 2 with tissue! Wipe thoroughly to keep the animals’ teeth sparkling clean. The “Shaka Shaka Shushu” call appears many times in the picture book. Try chanting it while your child brushes their teeth. ■If your teeth get dirty from eating, clean them By experiencing this process in a picture book, you can teach your child why they need to brush their teeth and the importance of doing so.
https://prcdn.freetls.fastly.net/release_image/2535/8308/2535-8308-18bc0b8a5955a64ce22d03d04b6664ef-1200×600.jpg ▲Step 1. Feed your dog
https://prcdn.freetls.fastly.net/release_image/2535/8308/2535-8308-4ee395799930b78ecd752fbed027b3d8-1200×600.jpg ▲Step 2. Color your teeth / Step 3. Scrub and experience tooth brushing ■There are also plenty of other ideas for playing and information on brushing teeth! ▼Make a “tooth brush card” to use with your picture book Using the cover of the picture book, you can actually make a “tooth brush card” that can be used with the book. Shake the animal’s mouth with the “Toothbrush Card.” Move your hands to imitate the action of brushing your teeth.
https://prcdn.freetls.fastly.net/release_image/2535/8308/2535-8308-a3c83470203801042553f2ca283672d0-603×675.jpg ▲“Haburashi Card” ▼Make parent-child time more fun! Toothbrushing Support Guide for Parents A support guide for parents is included at the end of the book. ◎Why do children dislike finishing brushing? ◎Is caring for baby teeth important for proper tooth alignment? This site clearly introduces tips for getting your child to brush their teeth without getting bored, as well as ways to support their teeth’ development. ■From tooth brushing something you have to do to something you can enjoy together as a parent and child ・Worried about your child’s refusal to brush their teeth? ・Want your child to practice brushing their teeth independently? – Perfect for introducing to daycare centers or as a gift Brushing teeth has changed from something you have to do to something parents and children can enjoy together! Read this during the short time before brushing your teeth to make brushing time more enjoyable.
https://prcdn.freetls.fastly.net/release_image/2535/8308/2535-8308-e7b369fb7b78128eefc406e9f883f304-1200×675.jpg ▲ Messages from parents who used this app to train their children on tooth brushing. ■Special website for the series is now open! The special website for the “Play and Make It!” series is now open. The “I Did It Through Play!” series is an interactive picture book series that encourages parents and children to say, “I did it!” It’s full of ideas for helping children develop healthy lifestyle habits through play. For more information on how to play with the picture books, reader testimonials, and advice from teachers, please visit the special website. ▶Special site:
https://gakken-ep.jp/extra/asondedekitayo/ [Series Introduction]
https://prcdn.freetls.fastly.net/release_image/2535/8308/2535-8308-02747ed6b017dc3dd1267dcdf1a93511-1200×1200.jpg ■ “Bye bye diapers! “Poop Sticker Picture Book” This toilet training book helps children understand that “pooping is in the toilet” while playing with stickers. It contains over 200 poop stickers! This sticker picture book is packed with ideas to motivate your child. [Click here for more information and to purchase this book] ・Gakken Publishing Website: https://hon.gakken.jp/book/1020608000 ・Amazon: https://www.amazon.co.jp/dp/4052060806 ・Rakuten Books:
https://books.rakuten.co.jp/rb/18168507/ [Product Overview] Image
URL: https://prcdn.freetls.fastly.net/release_image/2535/8308/2535-8308-b9e1b2800e89d7cf310e6edda5c9dfba-1200×1200.jpg ■ “Put it on! Toothbrush Coloring Book Illustrations: Atsuko Suzuki Supervision: Kiyomi Akita, Nanae Kuraji Price: ¥1,595 (tax included) Release date: October 27, 2025 Format: B5 variant / 24 pages Digital version: None ISBN: 978-4-05-206210-0 Publisher: Gakken Co., Ltd. Gakken Publishing Site:https://hon.gakken.jp/book/1020621000 【Purchase this book here】 ・Amazon:https://www.amazon.co.jp/dp/4052062108 ・Rakuten Books:https://books.rakuten.co.jp/rb/18294162/ ・Seven Net:https://7net.omni7.jp/detail/1107635291
■Gakken Inc. https://www.corp-gakken.co.jp/ ・Representative Director and President: Nanjo Tatsuya ・Date of establishment: January 13, 2009 (trade name changed on October 1, 2022) ・Capital: 50 million yen ・Location: 141-8416 2-11-8 Nishigotanda, Shinagawa-ku, Tokyo ・Business Description: Publishing and content business, global business, medical and nursing publishing content business, business for kindergartens and schools, classroom-related business, e-commerce and online business, and advertising business ■GAKKEN HOLDINGS CO., LTD. https://www.gakken.co.jp/ ・President and CEO: Miyahara Hiroaki ・Date of incorporation: March 31, 1947 ・Capital: 19,817 million yen ・Sales: 185.5 billion yen, 79 consolidated subsidiaries (fiscal year ending September 2024) Listed on the Tokyo Stock Exchange Prime Market (Stock Code: 9470) ・Address: 141-8510 2-11-8 Nishigotanda, Shinagawa-ku, Tokyo ・Telephone: 03-6431-1001 (Main) ・Business Description: Holding company established in 1946, engaged in education, medical care, and welfare-related businesses. Education: Classroom and cram school operations, including “Gakken Classrooms,” Publishing and content operations, such as educational materials, Preschool and school operations, such as textbooks and childcare supplies, Medical and Welfare: Serviced housing for the elderly, Dementia group homes, Childcare support operations, such as nurseries and after-school programs, Global: Activities and operations in over 150 countries.