Yurindo Co., Ltd. “ZINE Little Press Fair” to be held from November 1st

[Yurindo Co., Ltd.] “ZINE Little Press Fair” to be held from November 1st ​
Yurindo Co., Ltd. Press Release: October 27, 2025 “ZINE Little Press Fair” to be held from November 1st Available for a limited time at eight new stores. Aiming to become a co-creation hub for a “creative culture” originating from a bookstore Yurindo Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture; Representative Director, President and CEO: Kentaro Matsunobu) has launched “YURINDO SELECT,” a website focused on the culture of individual publishing, such as zines and little presses. We will be holding the “ZINE & Little Press Fair” for a limited time from Saturday, November 1, 2025 to Wednesday, December 31, 2025, at eight stores: Isezakicho Main Store, Totsuka Modi Store, Lumine Yokohama Store, Fujisawa Store, Terrace Mall Shonan Store, Tama Plaza Terrace Store, Atre Kawasaki Store, and Granduo Kamata Store. This project is positioned as part of our “Redefining Bookstores” and “Supporting Local Culture and Individual Creations” initiatives, and is an attempt to rethink what a “place with books” should be for the next
generation.
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Background: Building a distribution infrastructure for “small publishers” through bookstores In recent years, with the spread of social media and digital tools, we have entered an era in which anyone can freely share their thoughts and creations. Zines and little presses are at the forefront of this trend, attracting attention as a means of expression for “individual editing” and “non-commercial publishing.” On the other hand, bookstores faced the following challenges: • Complexity of direct transactions (ordering, payment, inventory management) • Risk of outright sales • The difficulty of selecting works due to fragmented information So, we integrated the sales track record and curation know-how of stores that already carry zines (such as Gran Green Osaka, Cubic Plaza Shin-Yokohama, and Eslite Spectrum Nihonbashi) and packaged it as a “concentrated book selection fair” that can be replicated in stores around the country. Project Overview: YURIDO SELECT “ZINE Little Press Fair” Item Content Deployment period Saturday, November 1, 2025 – Thursday, December 31, 2025 Stores Isezakicho Main Store / Totsuka Modi Store / Lumine Yokohama Store / Fujisawa Store / Terrace Mall Shonan Store / Tama Plaza Terrace Store / Atre Kawasaki Store / Granduo Kamata Store Deployment contents 8 titles x 5 books each (40 books in total) Operation Method We adopt a select package method, distributing selected book sets from a central warehouse to reduce the burden on stores. Existing Achievements: Multi-store network spreading “ZINE culture” We have started selling zines at the following stores, creating new opportunities for creators and readers to meet. • Yurindo Grand Green Osaka Store As the first store in the Kansai region to stock zines, we support local creative activities. • Yurindo Cubic Plaza Shin-Yokohama Store A permanent zine shelf will be set up in the station shopping complex “Cubic Plaza Shin-Yokohama.” • Eslite Spectrum Nihonbashi (Nihonbashi, Tokyo) A hub for urban culture, hosting events such as zine fairs and workshops. Building on these achievements, we will be expanding the number of participating stores at this fair, further expanding Yurindo’s cultural network. Book Selection and Storytelling: “The Current State of Culture Told Through Zines” The eight selected titles are of high quality, carefully selected from titles that have been featured on the official YouTube channel “A World Only Yurindo Knows,” have already been introduced in stores, and are deeply loved by purchasing staff. The book is comprised of multifaceted themes centered around “the creator’s passion,” “connections with the community,” and “new learning through books.” YURINDO SELECT “ZINE & Little Press Fair” Titles List Image
URL: https://prcdn.freetls.fastly.net/release_image/135515/98/135515-98-9eac2a6415eeaa2a3b74c52caa32320e-2000×2667.jpg “The Story of Making a Zine and Selling It All” by mouikko “The Story of Making a Zine and Selling It All” by mouikko This practical book details the process of creating your first zine and selling all 300 copies. Everything from the production process to pricing is explained in detail, and the colorful random paper and risograph-printed designs are also appealing. Price: 2,200 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/135515/98/135515-98-62d919a97220e9009994cf0077d1af24-1991×2700.jpg “Naoki Matayoshi Magazine Chair” Yoshimoto Kogyo “Naoki Matayoshi Magazine Chair” Yoshimoto Kogyo Naoki Matayoshi, who has a particular love for chairs, is the editor-in-chief of this magazine. Featuring Yuji Ayabe, Riho Yoshioka, Akira Emoto, and Mitsu Dan, this cultural magazine features photo shoots and essays about chairs. Price: 1,018 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/135515/98/135515-98-d530dac22558b7a22235b0302dbfd7cd-2000×2667.jpg “Kiyoken Shumai Bento: A 70-Year History” Eating Style Society “Kiyoken Shumai Bento: A 70-Year History” Eating Style Society To commemorate the 70th anniversary of the Yokohama specialty “Kiyoken Shumai Bento,” this zine explores the evolution of the bento’s composition and its background through valuable documents. A must-have cultural resource for fans. Price: 1,573 yen (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/135515/98/135515-98-cafb1fac4d3a93e86fceabac435d3980-2000×2651.jpg “Proofreading Seeds for Do-It-Yourselfers” by Sawaragi Proofreading Department “Proofreading Seeds for Do-It-Yourselfers” by Sawaragi Proofreading Department This is an “introductory proofreading zine” for people who create books alone. Divided into 18 sections, it explains the basics and practical tips, making it a small but reliable handbook for better delivering your work. Price: 880 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/135515/98/135515-98-f0bdff9d5eb7a22c2b63e88e77300932-2000×2667.jpg “Oteage” No. 1: A Society of Struggling Humanities Editors (Komahen) “Oteage No. 1” A Society of Struggling Humanities Editors (Komahen) In this inaugural issue, six people, including editors, booksellers, and designers, talk about the challenges they face in book production. The book also includes roundtable discussions and diaries, providing support for anyone experiencing difficulties. Price: 1,100 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/135515/98/135515-98-31fd56ed1faf9b622733cf438fb6e1b9-1997×2700.jpg “Illustrated Guide to Eating – Kiyoken Shumai Bento Edition” Eating Academy “Illustrated Guide to Eating – Kiyoken Shumai Bento Edition” Eating Academy This book delves into the philosophical and obsessive aspects of how to eat shumai bento. It explores everything from the orientation of the bento, the order in which to eat it, and even the timing of eating the koume. The book’s enthusiasm is so great that even the president of Kiyoken makes an appearance. Price: 785 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/135515/98/135515-98-1ba04ba01847554abb448e9e138fc0b3-1891×2700.jpg “My Favorite Ordinary Bookstore Has Closed” by Atelier Kazeto and Sayaka Hirajo “My Favorite Ordinary Bookstore Has Closed” by Atelier Kazeto and Sayaka Hirajo This essay was written in response to the closure of the bookstore where she worked. With warm illustrations, it depicts the sense of loss that comes from losing a special place and her feelings for the time that passed there. Price: 999 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/135515/98/135515-98-90f54dd255f7bff0f72af03b8f56a317-1966×2700.jpg 『Chai “Chai Book” by Megumi Machida “Chai Book” by Megumi Machida Contains 27 recipes for “enjoying chai.” From how to choose spices and herbs to ingenious blends, this lifestyle zine will soothe your soul just by reading. Price: ¥1,980 (tax included) About Yurindo Co., Ltd. Established 115 years ago, Yurindo is a bookstore chain with 44 locations across Kanagawa, Tokyo, Chiba, Hyogo, and Osaka. Its multi-purpose stores also include cafes, izakayas, and apparel shops. Yurindo also contributes to local communities through a variety of business activities, including musical instrument and music lessons, contracted management of libraries and community centers, business solution services, sales of office equipment, and publishing. HP: https://www.yurindo.co.jp/ Copyright ©
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