FREAK’S STORE x Tokyo International Film Festival x SCRE:EN Regeneration Freak: The second project is upcycling cinema screen materials that would otherwise be discarded

FREAK’S STORE x Tokyo International Film Festival x SCRE:EN
Regeneration Freak: Second installment: Upcycling cinema screen materials scheduled for disposal ​ Daytona International Co., Ltd. Press Release: October 27, 2025 To Members of the Media FREAK’S STORE x Tokyo International Film Festival x SCRE:EN Regeneration Freak: The second installment is upcycling movie theater screen material that would otherwise be discarded. Transform it into a familiar, everyday item for more movie fans: a bookmark, creating new value. FREAK’S STORE, a select shop operated by Daytona International Co., Ltd. (headquarters: Shibuya-ku, Tokyo), is collaborating with the Tokyo International Film Festival and SCRE:EN, an apparel brand developed by Tokyo Theatre Co., Ltd., to launch a line of bookmarks made from upcycled movie theater screen material that would otherwise be discarded, as part of its second Recycle Freak initiative.
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• From the cinema to the bookshelf—a new story connected through upcycling. Recycling Freak’s first initiative was to promote a paper recycling and recycling project, spreading the word about the initiative throughout Japan in an effort to create sustainable local communities. For our second project, we upcycled movie theater screens that were scheduled for disposal and created bookmarks as everyday items for movie fans. Because these are everyday items, we aim to create opportunities for people to naturally experience the appeal of movies and the value of upcycling.
https://prcdn.freetls.fastly.net/release_image/2246/746/2246-746-55aa09e87b2273a8568ba03aa769e9db-1800×1200.jpg For this upcycled bookmark item, we asked movie fans to submit their favorite movie lines and incorporated selected lines into the design. Six lines were selected from the many submitted. Furthermore, one of these was chosen by director Sho Miyake, who has received high praise for films such as “Keiko” and “All at Dawn,” and won the Akira Kurosawa Award at last year’s 37th Tokyo International Film Festival. We hope to illuminate the light of film and new stories in the material that was once a screen, and through upcycling, we will connect the memories and thoughts of movie lovers to the future. Selected Quote 1 And then a new dawn dawns. And then, a new dawn will come. “All the Long Nights” You two idiots. It hasn’t even started yet. You idiot. We haven’t even started yet. “Kids Return” (C) T.N GON Co., Ltd. 3. I wanted to believe in this world. I wanted to believe. This world. “True identity” (FACELESS) 4. Next time is next time. Now is now. Next time is next time. Now is now. 『PERFECT DAYS』 5. Do the right thing, do the kind thing. If you have a choice, do the kind thing. When given the choice between being right or being kind, choose kind. “Wonder You are the Sun” (WONDER) 6. I’ll listen to every single one of your stories. I will listen to every one of your stories. “Inu-oh” (INU-OH) Items / Sales Price: ¥800 (tax included) Sales Location: Tokyo International Film Festival Official Merchandise Sales Site (https://tiffshop.thebase.in/) *Currently on sale Film festival venues (TOHO Cinemas Chanter, Human Trust Cinema Yurakucho) *On sale from Monday, October 27th *Some items may be sold out online. • Tokyo International Film Festival 2025 Report / Interview with Director Sho Miyake FREAK’S VILLAGE Article Series! A report on the Tokyo International Film Festival 2025 and an interview with director Sho Miyake will be released in mid-November. In addition to a report on the Tokyo International Film Festival 2025, we will also be presenting an interview with director Sho Miyake, in which he talks about “film and upcycling” and his new film, “Travels and Days.” Look forward to this new story that connects film and upcycling. FREAK’S VILLAGE article list https://www.daytona-park.com/freakmag/guide/edited/freaks-village/ • About Director Sho Miyake Born in Hokkaido in 1984. Graduated from the Faculty of Sociology at Hitotsubashi University and completed the Elementary Fiction Course at the Film School of Tokyo. His directorial work, “Keiko: Keep Your Eyes Open” (2022), was officially selected for the Encounters section of the 72nd Berlin International Film Festival, and has also won numerous awards in Japan, including the Japanese Film Award, Best Director Award, and five other awards at the 77th Mainichi Film Awards. His other works include “Playback” (2012), “The Cockpit” (2015), and “Your Bird Can Sing” (2018). • Tokyo International Film Festival
https://prcdn.freetls.fastly.net/release_image/2246/746/2246-746-4d007cc1a19e160d947047deb00af1e6-200×355.jpg The Tokyo International Film Festival is Japan’s only international film festival officially recognized by the International Federation of Film Producers Associations (FIAPF), and is the largest film festival in the country. Aimed at talented new directors to established masters, the festival brings together carefully selected, high-quality premiere works from around the world, and promotes them both domestically and internationally in various categories, including the main feature film competition. In addition to film screenings, the festival also hosts valuable seminars, symposiums and workshops aimed at students, professionals and business visitors, creating a link between people, film and business as a participatory and interactive festival that is conscious of linking with forums and markets. • SCRE:EN
https://prcdn.freetls.fastly.net/release_image/2246/746/2246-746-368cef2a9635cab080bb328ed97a2548-3900×1659.jpg When a movie theater closes or its screen needs replacing, When the removed screen has no further use, it must be discarded. Rather than discarding such screens, We will connect customers with movie theaters by creating new value. Your first movie, a memorable film you saw with that person, All those special moments that brought tears to your eyes are all captured on the big screen. Give new value to things you loved in the past. • FREAK’S STORE
https://prcdn.freetls.fastly.net/release_image/2246/746/2246-746-8fbad7e438907ecfb8013400a116f2b6-2098×374.jpg We started with the desire to “bring the richness, excitement, and thrills of America to Japan.” Since its founding in 1986, the shop has focused on clothing, as well as culture and art, selecting items that the shop truly believes are good. As freaks who actively enjoy life, the shop offers realistic suggestions for enjoying a rich lifestyle. • Daytona International Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/2246/746/2246-746-6cf07b9acbd3dfb4527f99748cc0a6f6-1500×104.png Founded in 1986. In addition to its core business, the select shop “FREAK’S STORE,” the company handles a wide range of projects, including the sustainability-themed concept brand “Firsthand,” the communication media “FREAK,” the select shop industry’s first collaborative standard housing “FREAK’S HOUSE,” the coworking space “&FREAK.”, the renewable energy project “FREAK’S Denki,” and the store digital transformation solution “ PLUS SERIES.” The company also promotes SDGs initiatives through unique projects such as
collaborations, alliances, and local promotions, born from the passion and passion cultivated at FREAK’S STORE.