Art Golden Gai, an art event hosted by NOXGALLERY and co-hosted by Tokyo Tatemono, wins the 2025 Good Design Award
NOX Gallery Press release: October 27, 2025 “Art Golden Gai,” an art event hosted by NOX GALLERY and co-hosted by Tokyo Tatemono, wins the 2025 Good Design Award A dilapidated 10-story building scheduled for demolition was transformed into an art space. Co-created with approximately 70 artists, the event attracted a total of 7,000 visitors over 20 days, bringing vitality to the local area.
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(hereinafter “Superchief Gallery”), are pleased to announce that the immersive art event “Art Golden Gai by NoxGallery x Superchief x Brillia” (hereinafter “Art Golden Gai”), co-hosted by the company, has been awarded the GOOD DESIGN AWARD 2025. “Art Golden Gai” is a large-scale art project that took place in January 2025, utilizing the entire Saison Daikanyama Building in Ebisu West, Shibuya Ward, Tokyo, and attracted a record 7,000 visitors over a total of 20 days. Approximately 70 artists from Japan and abroad came together in a dilapidated space that was scheduled for demolition, creatively decorating all 50 rooms and common areas of the building, bringing new color and vitality to a previously quiet area. This award signifies that the project was recognized for its excellent design in the “Community Building Initiatives and Activities (Category 19-02)” category. ■Judges’ Comments (from the GOOD DESIGN AWARD 2025 Evaluation) The following are the judges’ comments, as posted on the official Good Design Award website: “With the increasing number of demolition projects during the renewal of high-growth era stock, and the growing gaps in the buildings waiting for demolition, such as hollowing out and public safety insecurity, this attractive temporary use initiative leverages the developer’s position. By opening up an entire building in Kaitaimachi to the community, the empty space is returned to the community, creating value for the empty space with a large scale and impact. The project is also responsible for securing neighborhood agreements and safety management, demonstrating an operational model that allows for the use of temporary fencing and expansion to other properties. We hope this will not end as a one-time event, but will become a continuing and expanding series of
initiatives.” ■Background to the event and the birth of “Art Golden Gai” Saison Daikanyama, a 10-story rental apartment building (completed in 1986) located midway between Shibuya, Ebisu, and Daikanyama, was scheduled for demolition in February 2025 due to its aging. Large-scale buildings often require time between the decision on a reconstruction plan and the actual start of demolition. During this time, the building becomes hollow, leading to a loss of vitality in the surrounding area and a deterioration in public safety, which can become local issues. Therefore, NOXGALLERY and Tokyo Tatemono planned an art event using the building as a temporary measure to give back to the community during the hiatus until demolition. This effort to meaningfully utilize the building’s final days, as a sort of “end-of-life preparation,” led to the “Art Golden Gai” art event. The event’s name, “Art Golden Gai,” comes from Shinjuku Golden Gai, a cultural district known for its gatherings of creative individuals, including artists, writers, and film directors. Each of the 50 small rooms has become a unique space for expression, and the diverse subcultures and arts that throng the space are reminiscent of Shinjuku’s Golden Gai, a deep and stimulating cultural cluster. Taking advantage of the fact that there is no obligation to restore the building to its original state before demolition, bold painting on the walls and installations using entire rooms have been made possible, and the entire building has been reborn as an experimental art space. This challenging attempt to create value in a “gap in time” has attracted a lot of attention as a way to revitalize the local area.
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https://prcdn.freetls.fastly.net/release_image/100330/19/100330-19-bb111e31fcaf99065e617f90b53e840f-893×496.jpg ■Details of the “Art Golden Gai” Project • Event Period and Location: Held for 20 days from Thursday, January 9th to Tuesday, January 28th, 2025, at the Saison Daikanyama Building (Ebisu Nishi 2-chome, Shibuya-ku, Tokyo) • Participating Artists: Approximately 70 artists from Japan and abroad participated, creating different themes for each residential section (50 rooms on floors 3-10) and common areas such as the entrance and hallways. A diverse range of expressive forms, including digital art, video, music, installations, and paintings, were brought together, with each floor featuring a different concept, such as “cyberpunk,” “Japanese Village,” or “decorated truck.” • Number of Visitors: The total number of visitors during the event reached approximately 7,000, attracting widespread attention from not only the general public but also art and Web3 professionals from Japan and abroad, as well as the media. • Sponsored/Co-sponsored: Sponsored by: NOXGALLERY (F. Hirogei Co., Ltd.), co-hosted by Tokyo Tatemono Co., Ltd. and Superchief Gallery • Planning, Supervision, and Management: Planning and Supervision: NOXGALLERY, Superchief Gallery, Visual Voice / Management: F. Hirogei Co., Ltd. (NOX GALLERY) / Special Cooperation: Brillia Short Shorts Theater Online / Official Paint Partner: B.M. Japan Co., Ltd. ■Participating artists AMANDA HAGY 5HUN / ALLIGATOR JESUS / ANCORA / ANDREA BORES / ARMYANYAN / imaginary friend – asami / ATSUSHI / CARINA MASK / CLAIRE SILVER / CLOWN VAMP / COLORCOLOR / DANO / DIRK KOY / DOOOO / ELENA KNOX / EMA GASPAR / EMI KUSANO / ESPO / EVENTYR VERDEN / FDSTASKI / FUSE-QĀSIM / HARTO / HAYASHIRENA / HIBICURE / HSP99 / IDERECH / ITTI MISOLA / TAKAKURAKAZUKI / KAORU TANAKA / KOTA NOKAZONO / KENICHI YONEDA( KYND ) / KEITA KOJIMA / KENJI YANOBE / KENTA COBAYASHI / MANAMI SAKAMOTO / MARIMOSPHERE / MASAKO HIRANO / MIKE IRAK / MIQ / NAKA RENYA / OMEGA / OTO / OUI25 / PARKER DAY / PEPELANGELO / POL KURUCZ / QINGYI / RAX / ROBERT MALLARY / SAEKO EHARA / SCRYBZ / SHINTARO KAGO / SHOJONO TOMO / SNIPE1 / SOTA SOSA / SPENCER STERLING / TOD SEELE / TOMORO KINOSHIT / TOVGO / VANDALO / VMO / YU MAEDA / ■Good Design Award Official Page https://www.g-mark.org/gallery/winners/30972 ● About NOXGALLERY
https://prcdn.freetls.fastly.net/release_image/100330/19/100330-19-f76cffb34b0dfc140b74b576a9982732-720×720.png NOXGALLERY opened in Tomigaya, Shibuya Ward in 2022 as Japan’s first IRL (real-world) NFT art gallery. To date, it has supported over 1,000 artists and projects from Japan and abroad through music events and exhibitions featuring video productions utilizing digital art. In 2023, with the cooperation of Tokyo Tatemono, “NOXGALLERY EBISU” opened in Ebisu. In the same year, NOXGALLERY began expanding its original art event “TOKYO SOLID,” themed around Japanese pop culture and digital art, overseas. To date, the event has provided digital art experiences to approximately 100,000 people in nine cities in seven countries. These dynamic and global activities have earned NOXGALLERY significant attention from digital artists and collectors around the world. *NOXGALLERY was originally established as an art business brand of F. Hirogei Co., Ltd., but has since been spun off and is now independently operated as NOXGALLERY Co., Ltd. NOXGALLERY official website: https://noxgallery.art/ NOXGALLERY official
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https://prcdn.freetls.fastly.net/release_image/100330/19/100330-19-84db384050e8ad4ca4722e0632f7099b-3900×2194.jpg ● About Superchief Gallery
https://prcdn.freetls.fastly.net/release_image/100330/19/100330-19-90a4878fd16bcf75fc82cef63a9970a1-2088×2700.png Founded in Brooklyn, New York in 2012, the company has supported the global expansion of artists from a variety of genres. In 2021, it opened the world’s first IRL (real-world) NFT gallery, “Superchief Gallery NFT,” in New York. Since then, it has led the industry, hosting Christie’s first CryptoPunk auction and IRL NFT events such as Opensea, UNICEF, and NFT/LA. They have also pioneered new
possibilities at the forefront of NFT art and culture, such as founding the NFT Art Biennial in Venice and the NFT KOREA FESTIVAL in Korea. As a platform that transcends various fields, Superchief Gallery continues to be at the forefront of culture and disseminates its one-of-a-kind original style. Superchief Gallery NFT official website: https://www.superchiefgallerynft.com/ ●About Brillia’s art activities Brillia Art Award Cube/ Brillia Art Award Wall The Brillia Art Award is an open-entry exhibition hosted by Tokyo Tatemono since 2018, with the aim of discovering and supporting innovative artists who will pave the way for the next generation. Over the seven years leading up to 2024, we have supported 22 artists by providing production subsidies and exhibition space for selected artists. Starting in 2024, with the establishment of the new Brillia Art Award Wall, which is open to two-dimensional works, the existing Brillia Art Award will be renamed the Brillia Art Award Cube, which is open to three-dimensional works only, and two public exhibitions will be held. Official website: https://www.brillia-art.com/award ● About F. Hirogei Co., Ltd. F. Hirogei Co., Ltd. was founded 45 years ago. We are a comprehensive sign manufacturer specializing in everything from design to construction of commercial facility signs, digital signage, LED displays, and more. Founded in August 1977, we have worked on numerous projects with strict quality requirements, including for national chain stores, large malls, hotels, public facilities, and famous brands. F Kogei official website: https://fcraft.com/
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