[Daiwa Motor Transportation Co., Ltd.] Take a journey through time in a taxi with the “Time Trip Taxi,” where you can experience Edo artisan culture using mixed reality technology.
Daiwa Motor Transportation Co., Ltd. Press Release: October 27, 2025 Take a journey through time in a taxi: “Time Trip Taxi” operates, using mixed reality technology to experience Edo artisan culture. ~Recreating the streets of Edo on large in-car monitors, offering a new sightseeing experience~ Daiwa Motor Transportation Co., Ltd. (Headquarters: Koto-ku, Tokyo; President and CEO: Kazuki Otsuka; hereinafter “Daiwa Motor
Transportation”) will begin operating the “Time Trip Taxi” on November 7, 2025, as a full-scale service of “MR Cruise,” which utilizes mixed reality technology provided by Sony Group Corporation. Following the positive reception of the first service, which was implemented in December 2024, this time the number of passengers will be increased, the operation period will be extended, and a new story will be developed. This service, jointly provided by Yamato Motor
Transportation, Sony Group Corporation, and Club Tourism Inc., allows passengers to ride in specially equipped taxis capable of MR cruise experiences and enjoy content themed around the artisan culture that has been passed down since the Edo period in the Taito and Chuo wards. Passengers can simultaneously experience the scenery reflected outside the vehicle window alongside CG images and audio related to the location, creating an immersive experience that makes them feel as if they are traveling back and forth through time.
https://prcdn.freetls.fastly.net/release_image/36198/49/36198-49-b63de5210559ebf5eee0b4343c582158-1071×567.jpg
https://prcdn.freetls.fastly.net/release_image/36198/49/36198-49-d26d092986effd671351b9c6fa12b89a-585×414.jpg ■Features of the “Time Trip Taxi” 1. A large 4K monitor is installed inside the vehicle, allowing you to experience the MR cruise. 2. The commentary (subtitles) that accompanies the video are available in multiple languages. 3. In addition to the “Taxi Plan” (travel between Tokyo Station and Kaminarimon), we also offer the “Nihonbashi/Asakusa Experience Tour.” After enjoying Edo culture with the “Taxi Plan,” you can actually experience the artisan culture that has continued since the Edo period. For the operating schedule, please visit the special website. ■Operation Overview Operating Area: Tokyo Station to Kaminarimon, Kaminarimon to Tokyo Station Operation period: November 7th (Friday) to December 1st (Monday), 2025 (17 days total) Operating vehicles: Two dedicated Alphards equipped with large monitors Maximum passenger capacity: 5 people Special site:
https://timetriptaxi.com/jp/ Sponsored by: Taito Ward, Chuo Ward As a taxi company in Tokyo, Yamato Motor Transportation fulfills its social mission as a “local transportation” while also working to provide advanced services that “transform travel itself into a valuable experience.” Through this initiative, we aim to continue to be the “corporate group of choice” for all stakeholders, including the local community, customers, shareholders, and employees. ■Daiwa Motor Transportation Co., Ltd. Company name: Daiwa Motor Transportation Co., Ltd. Address: 2-16-31 Sarue, Koto-ku, Tokyo Established: September 13, 1939 Representative: Kazuki Otsuka Capital: 525 million yen (listed on the Tokyo Stock Exchange Standard Market) Business: Hire/taxi business, real estate Homepage: https://www.daiwaj.com/ 【Contact Information】 Daiwa Motor Transportation Co., Ltd. Planning and Public Relations Office Tel: 03-6757-7173 Email: info@daiwaj.com For more information about this release