【Embedded Blue】 【Post-Event Release】Embedded Blue CEO Kataoka speaks at CEATEC 2025 on the theme of “New Value Created Together by Art, Cities, and Businesses” Image
URL: Embedded Blue Press release: October 28, 2025 [Post-Event Release] Embedded Blue CEO Kataoka speaks at CEATEC 2025 on the theme of “New Value Created Together by Art, Cities, and Businesses” Panel discussion held at CEATEC 2025 on new visions of co-creation between art, cities, and businesses Embedded Inc. Blue (Headquarters: Shinagawa-ku, Tokyo; CEO: Sho Kataoka) participated in the panel discussion “New Visions of Co-Creation between Art, Cities, and Businesses” at CEATEC 2025, held at Makuhari Messe, on October 17, 2025.
https://prcdn.freetls.fastly.net/release_image/99421/23/99421-23-480c6fc07532a0424b62341d09c18088-1600×900.png
https://prcdn.freetls.fastly.net/release_image/99421/23/99421-23-805b9a5f1fff98fd88b273fac53e7cdd-1382×1178.png “As companies seek new forms of creativity, there is growing interest in co-creation with artists and harnessing the power of art. However, there is a shortage of people who can explain the benefits and experts who can implement plans and initiatives. It is essential to be able to speak the languages of both business and art, and to design a relationship based on deep understanding and mutual respect. This requires organizing and communicating both “quantifiable value,” such as economic efficiency, and “non-quantifiable value,” such as psychological effects, with an accurate perspective that grasps both facts and insights. Regarding “non-quantifiable value,” I want to prove that it is actually possible to explain it logically; it’s just that this field is unknown and difficult for business people to grasp.” (Embedded Blue CEO) Kataoka) Situation on the day of the event
https://prcdn.freetls.fastly.net/release_image/99421/23/99421-23-e4ed82c22c7f1123338cd8ca81c40e45-2758×1478.png Through dialogue from a variety of perspectives, including “the potential that art can bring to cities and businesses,” “the role of cultural centers and local governments,” and “the behavioral changes that art can bring to citizens,” participants discussed the benefits and applicability of art. In addition to those who had pre-registered, approximately 200 people attended the event on the day. Speaker profile
https://prcdn.freetls.fastly.net/release_image/99421/23/99421-23-db35cce2563e4b228abbfdfb355a82a1-3900×2600.jpg Embedded Blue Inc. Representative Director and CEO, Susumu Kataoka Kataoka Task Born in 1992 in Tokyo. Raised by an editor mother and a photographer father, he developed a perspective that sees the world from both the axes of expression, structure, sensibility, and economics. Joined Nomura Securities Co., Ltd. as a new graduate. Responsible for high-net-worth individuals and corporate sales, he closed several large deals. He acquired practical knowledge of capital markets, corporate finance, and negotiation design. He was selected for the overseas training program and researched “art and business” as his unique theme. After returning to Japan, he launched the asset management app “OneStock” as a new business at the company. As product manager, he oversaw the project from planning to launch. The business won Nomura Securities’ first Good Design Award. He transferred to a strategic subsidiary and is involved in R&D and new business planning in the field of next-generation financial capital markets. In 2022, he founded Embedded Blue Co., Ltd. While the company’s business operations began with art gallery management and art project development, it also spans multiple fields, including real estate, urban development, and corporate branding, as a point of contact between society and art. It collaborates with a wide range of stakeholders, including artists, companies, government, and financial institutions, to promote the creation of new systems for a cultural economy centered on art. Currently, it is leading a project that spans companies, cities, and regions, aiming to realize a “society in which creativity drives the economy” through art. Event overview name : CEATEC2025 Panel Discussion “What is the new vision of co-creation between art, cities, and businesses?” Date and Time: Friday, October 17, 2025, 11:45 AM – 12:45 PM Venue: Makuhari Messe CEATEC2025 (2-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture) Embedded Blue Co., Ltd. Embedded Co., Ltd. Blue is an art project company that “continues to create cultural richness.” We aim to be a practitioner trusted by artists, galleries, individuals, businesses, governments, and all stakeholders surrounding the arts. We connect the art world and society through project design, creating new value and pursuing better relationships between culture, art, and the economy. Company Profile Company Name: Embedded Blue Co., Ltd. Representative Director: Susumu Kataoka Headquarters: 1-8-11 Koyama, Shinagawa-ku, Tokyo Established: 2021 Business: Artist agency, art project planning (corporate cultural and artistic activity support, urban development through art) Official URL: https://www.embeddedblue.com/ For more information about this release
