Red Cliff launches new service to visualize advertising effectiveness of drone shows

Red Cliff launches new service to visualize advertising effectiveness of drone shows ​
Red Cliff Co., Ltd. Press Release: October 28, 2025 Red Cliff launches new service to visualize advertising effectiveness of drone shows ~ Night Sky Advertising DX: Using Data to Support “Tourist Attraction and Regional Revitalization” ~ Red Cliff Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Komei Sasaki; hereinafter referred to as “Red Cliff”), which plans and operates drone shows, will begin offering a service that visualizes the advertising effectiveness and customer attraction effect of drone shows using the analysis platform “docomo data square” provided by D2C Inc. (Headquarters: Minato-ku, Tokyo; CEO: Ryo Takada; hereinafter referred to as “D2C”). This service is a new solution that uses data to visualize the effectiveness of advertising and tourism initiatives using drone shows, allowing companies and local governments to strategically utilize it. Furthermore, the analytical results obtained can be developed into sustainable management models for attracting tourists and local events, with the aim of resolving local issues. Traditionally, drone shows have often been held as a way to generate buzz or create an eye-catching performance, making it difficult to understand the relationship with actual customer behavior and purchasing behavior. This system not only estimates the number of visitors based on location data, but also visualizes visitor attributes and purchasing behavior. Furthermore, by utilizing “Drone Show QR(R)” (*1), a new technology that combines drone shows with QR codes, it is possible to obtain site visit logs and analyze visitor attributes, allowing for data to be used to understand attitude changes due to advertising exposure. Furthermore, at drone shows hosted by local governments and other organizations, this can also be used to understand the tourism promotion effect and consumer behavior within the region.
https://prcdn.freetls.fastly.net/release_image/87924/123/87924-123-f8f6a3cccbdc8bb5f243e49c03d0160f-3336×598.png

To measure the effectiveness of advertising at this drone show, we will utilize “docomo data square,” an analysis platform based on data held by NTT Docomo, Inc. (hereinafter “Docomo”). This will enable us to estimate visitor numbers in the vicinity of the drone show location and perform related analysis by using a wide variety of data spanning online and offline, including location data, attribute data, and payment data (※2) from Docomo’s customer base of over 100 million people (※3). Specifically, by analyzing people flow data during the drone show hours, we can not only estimate the number of visitors, but also visualize their attributes (age, gender, etc.) and any changes in purchasing behavior after the drone show. This service allows you to understand the specific results, such as “who gathered, how many people gathered, and how it influenced their subsequent behavior,” based on data, rather than simply focusing on the subjective effect of “attracting the attention of many people.” This allows you to use drone shows not only as entertainment, but also as an advertising medium and a tool for revitalizing local communities. Red Cliff will expand this service beyond drone show advertising digital
transformation to attract tourists and expand the nighttime economy. By visualizing visitor movement and consumption behavior, the company aims to specifically grasp the ripple effects on the local economy, such as extended stays and increased demand for accommodation, and build a “sustainable funding model” in which local governments, tourism operators, and sponsoring companies can share the results. *1… “Drone Show QR(R)” is a registered trademark of Red Cliff Co., Ltd. *2…Number of d Point Club members as of the end of June 2025 *3…No personally identifiable data is included. ■What is “docomo data square” DOCOMO’s data clean room combines over 100 million pieces of data held by DOCOMO with AI to perform integrated online and offline data analysis. In addition to being able to visualize highly accurate personas based on various DOCOMO data, it is also possible to design overall promotional communication strategies, media
distribution, and cross-reference data held by affiliated stores to conduct more detailed analysis. Notice of webinar To coincide with the launch of this new service, Red Cliff will host an online webinar on the theme of “Drone Shows Changing the Future of Advertising and Regional Revitalization.” This webinar will provide a detailed explanation of the service, introduce practical applications, and explore new possibilities for promotions and regional revitalization using drone shows. This will be beneficial for companies and local governments interested in using drone shows for advertising and tourism initiatives. Event date and time: • November 7th (Friday) 11:00-12:00 • November 14th (Friday) 11:00-12:00 • November 21st (Friday) 11:00-12:00 • Friday, November 28th, 11:00 AM – 12:00 PM Format: Online (Planned to be streamed via Zoom) Participation Fee: Free (Pre-registration required) Target audience: Local governments, tourism operators, advertisers, event planners, and others How to Apply: Please apply via the URL below.
https://forms.gle/2VYzcBsKUXkKeki49
D2C Co., Ltd. Company Profile Established on June 1, 2000, as a joint venture between NTT Docomo, Inc., Dentsu Inc., and NTT Advertising Inc., D2C primarily plans and develops advertising marketing solutions based on data held by Docomo. The company also provides a wide range of marketing support, primarily in the digital realm, including strategy development, media planning, data utilization, creative work, and customer experience. Name: D2C Co., Ltd. Address: Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo Representative: Ryo Takada Established: June 1, 2000 Business: DOCOMO product business, agency business, creative business Capital: 3.48 billion yen URL: https://www.d2c.co.jp/
Red Cliff Co., Ltd. Company Profile With the mission of “Bringing wonder and excitement to the night sky,” we are a creative group of sky enthusiasts who plan and operate high-quality drone shows. We are a leading company boasting the No. 1 share in the domestic drone show market (Fuji Chimera Research Institute, Inc., “Video DX Market Survey 2024” | 2023 results), and we are particularly skilled in large-scale shows featuring over 1,000 drones. We combine meticulous animation by veteran animators with cutting-edge drone technology to create safe and unique drone shows. In August 2024, we successfully staged Japan’s first fireworks-equipped drone show. We are participating as a platinum partner in the association’s “One World, One Planet” event at the 2025 World Exposition in Japan (Osaka-Kansai Expo). During the event, a drone show with 1,000 drones was held every night, achieving two Guinness World Records(TM). On the closing day, a drone flight with 3,000 drones was successfully held, the largest in Japan. The event is also actively working to revitalize local communities by incorporating traditional festivals and local events from all over Japan. *…Title of challenge: 1.Largest aerial display of a tree formed by Largest aerial display of trees by multirotors/drones | Achievement date: April 13, 2025 2. Most multirotors/drones launched in a year | Achievement date: October 13, 2025
https://prcdn.freetls.fastly.net/release_image/87924/123/87924-123-b75ce249ae1d25b0f03cf45e75ee0d90-2732×1535.jpg Name: REDCLIFF, Inc. Address: Azabudai Hills Garden Plaza B, 5-9-1 Toranomon, Minato-ku, Tokyo Representative: Representative Director Kouaki Sasaki Established: May 15, 2019 Business Description: Planning and management of drone shows, drone sales, drone aerial photography, and drone programming classes Capital: 440.5 million yen URL: https://redcliff-inc.co.jp/ Red Cliff Official Social Media Accounts We deliver fascinating content, including behind-the-scenes coverage of drone shows and event information. Be sure to check out Red Cliff’s social media for the latest updates. X ​
Instagram ​ TikTok ​
YouTube ​ Facebook ​
LinkedIn ​