Display ads based on temperature! FamilyMartVision conducts a demonstration experiment of a new advertising menu linked to the weather information program “Famiten.”
Gate One Co., Ltd. Press release: October 28, 2025 To Members of the Press Distribute ads based on temperature! FamilyMartVision conducts a demonstration experiment of a new advertising menu linked to the weather information program “Famiten.”
https://prcdn.freetls.fastly.net/release_image/97469/82/97469-82-4979def288ff48c61fafd13c5fd2682d-846×388.png
demonstration experiment of a new advertising menu linked to weather information from Tuesday, October 28, 2025 to Monday, November 10, 2025. ◆Background of this Test Weather is said to have a significant impact on people’s purchasing behavior. For example, demand for cold drinks increases on hot days, and hot drinks on cold days.
FamilyMartVision aims to capture changes in people’s purchasing behavior due to the weather and deliver appropriate advertising at the most effective time. By using a function that distributes two advertising materials according to the weather conditions in each area, we can deliver advertising materials tailored to the weather to one of three screens at the optimal time, thereby implementing communication strategies that capture changing consumer psychology and purchasing behavior. ◆Verification Overview In this verification, with the cooperation of Suntory Beverage & Food Limited, advertising materials for each product were distributed according to temperature using the [Distribution Distribution Settings] below. 【Distributed Delivery Settings】 1. Areas where the temperature is 15°C or higher [Delivery image]
https://prcdn.freetls.fastly.net/release_image/97469/82/97469-82-f07021c0940d1d0e5cbd242273c14a72-1797×334.png 2. Areas where the temperature is below 15°C [Distribution Image]
https://prcdn.freetls.fastly.net/release_image/97469/82/97469-82-2fbcdb13ce89d25ad5493bcaf1546df3-1797×334.png Note: The temperature index for this ad is based on the average temperature in the distribution area. Please note that it may differ from the actual temperature. ◆This verification period October 28, 2025 (Tuesday) – November 10, 2025 (Monday) *Broadcast content, broadcast period, and broadcast time may change without notice. *Broadcast may not be available in some areas. *Only available at stores with FamilyMartVison installed. ▼For information on the weather information program “Famiten,” click here▼
https://gate-one.co.jp/news/info/49180/ ▼Click here for FamilyMart Vision installed stores▼ https://gate-one.co.jp/map/ ◆What is FamilyMartVision
https://prcdn.freetls.fastly.net/release_image/97469/82/97469-82-ee63360acf32d672f1a870fb7910da92-1851×778.jpg More than 15 million customers visit FamilyMart convenience stores across Japan’s 47 prefectures every day. Gate One Co., Ltd. views FamilyMart stores, which are the point of contact with these customers, as media. Gate One distributes a variety of engaging video content to customers visiting the stores, including the latest entertainment news, art, news, and local information, from the large-screen digital signage “FamilyMartVision” installed in FamilyMart stores nationwide. In addition, by collaborating with Data One Corporation’s digital advertising services, such as targeted delivery by area and time of day, visualization of advertising effectiveness such as signage view rates and in-store purchases, and utilizing purchasing data, we will develop more advanced advertising services and provide new added value to advertiser companies. ◆Gate One Co., Ltd. Overview
https://prcdn.freetls.fastly.net/release_image/97469/82/97469-82-fc291dd76f7f0760627b0b42655edc85-3900×2940.png Company Name: Gate One Co., Ltd. Representative: President and CEO Kurata Ichiro Address: 3-1-21 Shibaura, Minato-ku, Tokyo Capital: 990 million yen (including capital reserve of 495 million yen)
Established: September 24, 2021 Business: Media business delivering content to digital signage Website: https://gate-one.co.jp ◆Kyodo News Digital Inc. Overview
https://prcdn.freetls.fastly.net/release_image/97469/82/97469-82-82b972549633b77b9c0c2cd9d966fa90-400×93.jpg Company name: Kyodo News Digital Co., Ltd. Representative: Shinichi Ijichi, President and Representative Director Location: 1-7-1 Higashi-Shinbashi, Minato-ku, Tokyo Capital: 100 million yen Established: April 1, 2011 Business: News distribution, sports data collection and distribution, Content distribution for digital signage, advertising business, etc. Website: https://corp.kyodo-d.jp/ ◆Overview of Suntory Beverage & Food Limited
https://prcdn.freetls.fastly.net/release_image/97469/82/97469-82-5a08461d780d6ca4468e635e3374f35d-192×64.png Company Name: Suntory Beverage & Food Limited Representative: Makiko Ono, President and CEO Address: Tamachi Station Tower N, 3-1-1 Shibaura, Minato-ku, Tokyo Capital: 168,384 million yen Business content: Domestic and overseas food business Homepage:
https://www.suntory.co.jp/softdrink/company/ automatically, so please do not reply.