[High Spirits & Yu Co., Ltd.] Introducing “ROMANS,” a cute and human-like art brand from Rome, Italy
High Spirits & Yu Co., Ltd. Press Release: October 28, 2025 Introducing “ROMANS,” an art brand from Rome, Italy that combines cuteness and humanity. High Spirits & Yu, which imports and exports fine art and plans and manages the marketing of overseas art, will begin full-scale licensing and collaboration in Japan for the humanities art brand “ROMANs.” Romans is an art brand launched in the United States to globally share the unique world of Giorgio Saulini, a descendant of a world-famous cameo artist active in Rome. It uses a cute, pop-inspired touch to explore human social and psychological issues and the philosophical world. The company, which has experience producing various international artists, including Charles Fazzino, from acquiring sales channels to branding, began selling the brand in the winter of 2011. To promote the brand’s art, the company has held events at major department stores, including Daimaru Tokyo and Takashimaya Osaka. As an IP brand, the company began selling cell phone cases in July 2012 and apparel accessories this year. Collaborations with other brands and local governments are also ongoing, including collaborative art with Tatsunoko Productions and the Amakusa Shiro Art Project with Kamiamakusa City, Kumamoto Prefecture. The company plans to continue promoting a diverse range of products. Giorgio Saurini Born in 1984, Saulini lives in Rome and earned a degree in Graphic and Multimedia Design from the University of Rome. After graduating, he worked as a graphic designer, 3D modeler, and animator. He then started a company with an IT partner, achieving success developing a PlayStation VR game. However, he decided to focus on his passion for art, sold all of his shares, and retired. Since 2019, after much trial and error, he has established his current style. The Saulini family is an artistic family, and the second and third generations, Tomaso and Luigi, are renowned cameo carvers active in Rome since the early 1800s. During their heyday, they were patrons of the British Royal Family and Queen Victoria, and their works are housed in the world’s most important museums, including the British Museum in London, the Metropolitan Museum of Art in New York, and the Hermitage in St. Petersburg. About ROMANs LOGO
https://prcdn.freetls.fastly.net/release_image/170085/21/170085-21-e6fd62c61e485cc25692ea53b9e6610a-3900×3900.png
https://prcdn.freetls.fastly.net/release_image/170085/21/170085-21-5cd079e919dc34f069e5283fda73a4f0-3900×3900.jpg Price (tax included): ¥242,000 Frame size: 46 x 46 cm Brainwashed society In today’s world, where information transmission has developed, we are bombarded with a whirlwind of information. When we walk down the street, music we don’t even want to listen to plays, and when we open our smartphones, news from people we don’t know that we don’t need to know is displayed. Could this be considered a form of brainwashing? In that sense, this work expresses the ironic reality of our information society, where, although we appear to be thinking and acting for ourselves, in reality, we are being forced to think as intended by someone else, and without even realizing it, our freedom is being taken away. Family Portrait This “family” does not
necessarily refer to a natural family bound together by blood ties, but rather to the essential human condition of people coming together and seeking “connection” and “warmth.” Only natural elements are depicted in the background, quietly conveying the message that we need nothing but nature to connect with others and live together. They also reflect the richness of “simply being together” and the true essence of love.
https://prcdn.freetls.fastly.net/release_image/170085/21/170085-21-512abe1847ef9c0e0f63852b8f0a385e-3900×3900.jpg Price (tax included): 242,000 yen Frame size: 46 x 46 cm
https://prcdn.freetls.fastly.net/release_image/170085/21/170085-21-fdb7aeae8d5b037ebfd64811a5248773-3900×3900.jpg Price (tax included): 121,000 yen Frame size: 38 x 38 cm
Preconceptions I think there are times when a thought pops into our heads and we just can’t get it out of our heads. It could be a career goal, a simple delusion, or even a crush on someone. It may seem like it dominates us at the time, but at the same time, it’s just an idea. Whatever it is, there’s always a reason it arises in our heads. It expresses the idea that only when we look at ourselves objectively, face the underlying causes, and become aware of them, do we realize that a nail is stuck in our minds, and although it is painful, removing it allows us to gain freedom of thought and mind. Dolce time This piece depicts a couple enjoying a universe filled with sweets, far away from the hustle and bustle of the world. Using the theme of sweet treats, which are often associated with love on Valentine’s Day and other occasions, the piece expresses the sweet and rich feelings of being in love. While this is a joyous moment, the piece also reflects the artist’s belief that, just as consuming too much sugar can cause stomach aches, the sweetness of love can also become tiresome.
https://prcdn.freetls.fastly.net/release_image/170085/21/170085-21-1abae03a13bd24167727d6feb2b88d9a-3900×3900.jpg Price (tax included): ¥242,000 Frame size: 46x46cm About IP Licensing ROMANs’ unique characteristics and versatility have led to the development of a variety of licensing projects, including merchandise, apparel, collaborations, and more. The collaborative art and character IP with Tatsunoko Productions has gained popularity for its rendition of the retro feel of Showa-era anime with a touch of modern pop art. The characters born from the art have also been talked about for their unique personalities, embodying psychological issues that anyone could face. Goods/collaboration product examples Image
URL: https://prcdn.freetls.fastly.net/release_image/170085/21/170085-21-d1e2cfad70960e40cadfb19c7f0b6409-2000×2000.png Sweatshirt [Poisonous Love]
https://prcdn.freetls.fastly.net/release_image/170085/21/170085-21-e6031e78e6e4381c89c5c45e064b14fd-1500×1500.jpg Tatsunoko Productions x ROMANs The Genie Family (C)︎Tatsunoko Production
https://prcdn.freetls.fastly.net/release_image/170085/21/170085-21-878c9e1af06e7adc9c7604b0b24bf3b0-2250×2250.jpg Whiteboard-style card
https://prcdn.freetls.fastly.net/release_image/170085/21/170085-21-034dc3bed5f2c8d14a146c08db9a54ce-1080×1920.jpg Smartphone case Character examples
https://prcdn.freetls.fastly.net/release_image/170085/21/170085-21-7b9d9d56f232107153288a611de75204-2247×2700.png Magic character for a collaboration project with Kamiamakusa City. Shiroman A young ROMAN with a strong sense of justice, he is always fighting for someone. He believes he has a mission, but in reality, it’s only the dove in his hand that has been making him believe this. He himself is still a child who wants to be pampered by his parents. He is the leader of the other ROMANs, but as soon as he lets go of the cross, he becomes depressed, abandons everything, and hunches over. In such cases, Hato usually scolds him while feeding him his favorite foods, Amakusa Chanpon and kuruma prawn tempura, skillfully bringing him back to his feet with a carrot-and-stick approach. He tends to get pushed around by his fellow ROMANs and often fails to achieve his goals, but he doesn’t seem to mind it. He feels a bond with his somewhat useless friends, and even though there are some ROMANs he can’t communicate with, he treats them all with a friendly attitude. Despite appearances, he has quite a lot of likes and dislikes. Bero Beroman As his name suggests, Romans is always drunk and staggering around. He often gets up to some crazy shit while drunk, earning the ire of Shiroman and the others, but there’s something about him that makes him hard to hate, and even when he’s in trouble, he usually manages to survive with someone’s help. He used to be a writer who wrote poetic satirical novels and enjoyed a cult following, but he became addicted to alcohol after being shocked when one of his best works was mocked by Fake Smile. He’s not particularly aware of it himself, but when he gets drunk, the incoherent words that come out sometimes contain insightful sayings that seem to contain
philosophical implications.
https://prcdn.freetls.fastly.net/release_image/170085/21/170085-21-a50aaf7b5a031b568250665604fbf9a1-2247×2700.png ROMANs official website: https://romansareback.com/ ROMANS Character IP: https://romansareback.com/pages/romans/ Tatsunoko Productions Collaboration Art IP: https://romansareback.com/collections/tatsunoko/ Apparel goods: https://romansareback.com/pages/clothes [Company Profile] Company Name: High Spirits and You Co., Ltd. Head Office: 6-6-17 Tatemichibori, Nishi-ku, Osaka City, Osaka Prefecture President and CEO: Mikio Shimizu Established: 2005 Website:
https://www.highspirits-art.com/