[San-X] Campaign to celebrate the release of the film “Sumikko Gurashi: The Kingdom of the Sky and the Two Little Ones”! Starting Friday, October 31st at all four “Sumikko Gurashi Play Studio” locations!
San-X Co., Ltd. Press release: October 28, 2025 To Members of the Press Campaign to celebrate the release of the film “Sumikko Gurashi: The Kingdom of the Sky and the Two Little Ones”! The campaign will be held at all four “Sumikko Gurashi Play Studio” locations from Friday, October 31st! Limited-edition “Movie Release Commemorative Sticker” giveaway and character greeting event San-X Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Hiroshi Senda) is pleased to announce that a campaign commemorating the release of the film “Sumikko Gurashi: The Kingdom of the Sky and the Two Little Ones” will be held at all four “Sumikko Gurashi Play Studio” locations operated by Bandai Namco Experience Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroshi Kawasaki) starting Friday, October 31, 2025.
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-cb3ede6e56ae6234be3a1af29bf5a702-2835×1069.png
limited-edition sticker giveaway campaign and event that can’t be found anywhere else. Enjoy the campaign along with the film. (1) Limited-edition “Movie Release Commemorative Stickers” available at all stores Children who use the facility and those who purchase merchandise for 1,100 yen or more (tax included) will each receive a different sticker design. *Adults are also eligible for the
merchandise purchase bonus. (2) AEON Mall Otaka Exclusive Character Greeting Event On Saturday, December 13, 2025, a “Sumikko Gurashi” character greeting event will be held at AEON Mall Otaka. The Sumikko Gurashi characters will come to visit dressed in special costumes from the film. For more details about the campaign, please visit the official website’s announcement page. Official website URL:
https://bandainamco-am.co.jp/kids/sumikko_studio/ (1) Applicable to all stores We’re giving away limited-edition “Movie Release
Commemorative Stickers”! Children who use the facility and those who purchase merchandise for ¥1,100 or more (tax included) will receive a unique sticker featuring the “Sumikko Gurashi Movie: The Kingdom of the Sky and the Two Little Ones” design. These special items feature adorable illustrations of the Sumikko Gurashi characters and are exclusive to the movie, and can only be purchased here. Stickers are limited in quantity, so distribution will end when they’re gone. Please come visit us soon!
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-6921e61c43a642d076d3ea37f71e2dbe-1893×1068.png (2) Aeon Mall Odaka Character Greeting Event Held A “Sumikko Gurashi” character greeting event will be held at AEON Mall Odaka on Saturday, December 13, 2025. At the event, Ebi Fry’s Shippo, Tonkatsu, and Tokage will appear dressed in special costumes from the film, allowing you to enjoy a special moment immersed in the world of the film. Make memories with your family and friends with Sumikkogurashi. Image
URL: https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-09b88ae536e668494817f296904732e5-800×377.jpg For the event location, please check the official AEON Mall Otaka website. Aeon Mall Odaka official website
URL:https://odaka-aeonmall.com/ ■What is “Sumikko Gurashi Play Studio”? This facility lets you immerse yourself in the adorable world of “Sumikko Gurashi,” a hugely popular character beloved by children and adults alike. There are plenty of activities to keep your children engrossed, including slides, ball pools, and pretend play areas themed around the Sumikko characters. Scenes familiar to fans are also recreated, allowing you to take exclusive photos. Parents and children can have a blast and create wonderful memories. ■About the “Original Goods Plan” You can choose from two “Original Merchandise Plans,” which include an admission ticket and original merchandise. ＜Plan with Asobi Studio Exclusive Hand-Sized Plush Toy＞ The Asobi Studio exclusive hand-sized plush toy is designed to match the apron that children can wear inside the facility. ・Price: Regular usage fee 900 yen per item ※Stuffed toys are 900 yen each, and multiple purchases are possible. ※Each person may purchase up to two of each type. *Plush toys cannot be purchased separately.
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-c9e79fddd3919fe6ec9f204da190e641-2222×1667.jpg 6 types in total (size: height approx. 6cm) ＜Plan with Original Acrylic Keychain＞ ・Price: Regular usage fee 700 yen per item ※Acrylic keychains are 700 yen each, and each person can purchase up to 10. ※Keychains will be distributed randomly. You cannot choose the design. *Acrylic keychains cannot be purchased separately. Image
URL: https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-afb2ccf3855f51b40a151ccf0fab406f-1777×1777.png 5 random designs (size: approx. 6cm tall) “Sumikko Gurashi Play Studio” Overview Terms of Use Ages 2-12 (*Mark Is Katsushika Kanamachi only: 0 years 6 months and up) *Children without a parent or guardian are not permitted to enter. *Adults only are not permitted. Please check the official website for details. Usage Fee ● AEON Mall Otaka / Ario Sapporo / LaLaport Kadoma [Weekday basic rate] Children (2-12 years old): 600 yen for 30 minutes / 200 yen for every 10 minutes extension Adults (20 years old and over): 500 yen / No extension fee [Holiday basic rate] Children (2-12 years old): 700 yen for 30 minutes / 230 yen for every 10 minutes extension Adults (20 years old and over): 600 yen / No extension fee ● MARK IS Katsushika Kanamachi [Weekday basic rate] Children (0 years 6 months old – 12 years old): 700 yen for 30 minutes / 200 yen for every 10 minutes extension 250 yen Adults (20 years and over): 600 yen / No extension fee 【Holiday Basic Rate】 Children (0 years 6 months to 12 years): 800 yen for 30 minutes / 300 yen for 10 minutes extension fee Adults (20 years and over): 700 yen / No extension fee Official Website
https://bandainamco-am.co.jp/kids/sumikko_studio/ Official LINE https://line.me/ti/p/@140mkpte Introduction to Each Store Sumikko Gurashi Play Studio Lalaport Kadoma Address: 1-11 Matsuo-cho, Kadoma City, Osaka Prefecture 571-0044 Lalaport Kadoma, 3F Room 3040 Sumikkogurashi Play Studio AEON Mall Odaka Address: AEON Mall Odaka 3F, 2-450 Minami Odaka, Midori-ku, Nagoya, Aichi 459-8016
Sumikkogurashi Play Studio Ario Sapporo Address: Ario Sapporo 2F, 2-20 Kita 7-jo Higashi 9-chome, Higashi-ku, Sapporo, Hokkaido 065-8518 Sumikkogurashi Play Studio MARK IS Katsushika Kanamachi Address: 1-10-1 Higashikanamachi, Katsushika-ku, Tokyo 125-0041 MARK IS Katsushika Kanamachi 3F ■How to Enjoy “Sumikko Gurashi Play Studio” 1. Enjoy cute pretend play experiences such as shopping and cooking.
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-2ec3507a2add2fe94d53c5f92159613f-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-15683f3d372ee7322735aaaa53c330e8-1500×1000.jpg
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-72278e304da3eedb497524f0c0aa7d78-3900×2600.jpg 2. Enjoy stuffed animal photography and dollhouses with
Sumikkogurashi! Perfect for plush toy activities! Create memories with your own “friends you can always have with you.” *Tenori plush toys are available for rental in the store. They are also available for purchase. *The plush toy photo spot is only available at Mark Is Katsushika Kanamachi.
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-d9650c95442736f155983beccb480c11-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-882117d62278fa60512c54701b0caffa-1500×1000.jpg
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-812a3ee12136338db1de7cf947f812fb-1500×1000.jpg 3. Have fun moving your body energetically on the playground equipment!
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-9def3bfeb546893c6981a1793f07428e-1500×1000.jpg
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-f987a32c02bd79fbb22dbba9e913baaa-1500×1000.jpg
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-021a12307d5342adf97729b5547f612c-3900×2600.jpg *Information is current as of the time of announcement. The content may be changed or canceled without notice after the announcement. *Images are for illustrative purposes only. *All prices shown include tax. *Products, bonuses, prizes, and novelties are available in limited quantities. We apologize if they are out of stock. “Sumikko Gurashi the Movie: The Kingdom of the Sky and the Two Little Ones” will be released on Friday, October 31st! Since the release of the first animated film, “Sumikko Gurashi the Movie: The Pop-Up Book and the Secret Child,” in 2019, the “Sumikko Gurashi” series has grown into a smash hit, attracting a cumulative audience of over 3 million people through the third film in the series, released in 2023. The fourth film is scheduled for release on Friday, October 31st of this year! This time, the setting is the “Kingdom of the Sky.” Don’t miss the most thrilling story in the series’ history, starring the Sumikko Gurashi characters! 【Story】 It’s been raining a lot in Sumikko Town for a while now. Because of the rain, the bodies of the fried food duo Tonkatsu and Ebi Fry’s Shippo have become damp… Then, one day, something suddenly falls from the sky! “Are you okay?” the Sumikkos run over to it, only to discover that it is a prince from the kingdom of the sky. There is currently a serious water shortage above the clouds. To save the kingdom from this crisis, the Sumikkos begin their sky adventure!
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-dffde0387c74dafc3007d9a227841e19-1908×2700.jpg 【Sumikkogurashi Movie Official Website】
https://sumikkogurashi-movie.com/ 【Sumikkogurashi Movie Official X】 https://x.com/sumikko_movie [Sumikko Gurashi Movie Official Instagram] https://www.instagram.com/sumikko_movie/ ■What is Sumikko Gurashi? The characters were born in 2012 with the motto, “This is where I feel at peace.” Not only are they cute, but their slightly negative and surreal characters and stories have attracted a wide range of popularity. When you get on the train, the corner seats fill up, and when you go to a cafe, you want to secure a corner seat if possible… Sumikkogurashi embodies this feeling that many Japanese people have. ▷ Learn morehttps://www.san-x.co.jp/sumikko/profile/
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-6eddf9be10ba65748bef98a421ca37b9-1181×1182.jpg ●Check social media for the latest Sumikko Gurashi information! Merchandise and event information is updated regularly! ▼Sumikko Gurashi News (San-X Net) https://www.san-x.co.jp/sumikko/ ▼Sumikko Gurashi Official Twitter https://twitter.com/sumikko_335 ■About San-X (https://www.san-x.co.jp/company/) We continue to create over 1,000 100% original characters, including Rilakkuma, Sumikko Gurashi, and Tarepanda, and share their mysterious charm with people all over the world through original products, licensing businesses, various events, promotions, videos, and more. These characters are cute in appearance, yet have a surreal quality that makes you chuckle, and a gentleness that seems to embrace and comfort your heart. San-X characters are not just cute, they also attract many people.
https://prcdn.freetls.fastly.net/release_image/18631/711/18631-711-364c048d8656108d2c73949f2244567c-480×398.png (C)2025 San-X Co., Ltd. All Rights Reserved. (C)2025 Japan Sumikko Gurashi Association Film Division Press release attachments
