[Nudge, Inc.] Nudge Launches Official Credit Card for Singer “Lia,” Celebrating 25 Years Since Her Debut
Nudge Inc. Press Release: October 28, 2025 Nudge launches official credit card for singer Lia, celebrating her 25th anniversary since her debut. ～ Support Lia’s activities! Use your card to receive special benefits such as exclusive videos, unreleased shots, and voice messages. Nudge Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Okita) Takashi) has partnered with singer Lia, who is celebrating her 25th anniversary since her debut, to offer the “Lia Card” through the next-generation credit card “Nudge (hereinafter referred to as the “Nudge Card”), starting October 28, 2025. This card allows you to support Lia’s artistic activities through your everyday shopping. Depending on the cumulative card usage amount, you can enjoy exclusive perks provided by Lia and an original design card.
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https://prcdn.freetls.fastly.net/release_image/73456/268/73456-268-e4b36a6fd49a28793fa4899f5378fb86-795×674.png About “Limited Benefits” for Card Usage If you join the “Lia” Club through the Nudge Card app and use this card, you will receive special benefits that are only available with this card, depending on your cumulative usage amount. [Examples of limited benefits (excerpts)] • Special video We will be delivering a Lia Club-exclusive welcome message video and a special video capturing the pre-performance experience. A special video from “Lia SUPER LIVE 2025” at Toyosu PIT, to be held on November 23, 2025, will also be released at a later date. • Unpublished images You can see exclusive, unreleased images, including behind-the-scenes shots and live photos. Live photos from “Lia SUPER LIVE 2025” at Toyosu PIT on November 23, 2025, will also be released at a later date. • Voice messages Please enjoy the newly recorded, beautiful voice message. Original Card Design
https://prcdn.freetls.fastly.net/release_image/73456/268/73456-268-bbf4ec026cb53f612d3469e97f2527bc-1016×773.png By joining the “Lia” Club, you can receive a simple, easy-to-use, original design card featuring the latest artist photos. The numberless design eliminates the need for printed card numbers, making it both stylish and secure. In addition, those who issue an original design card will also receive a “storage card” that can be kept for decorative purposes, so it will not only function as a credit card, but can also be kept as an item of your favorite card. “Lia” profile
https://prcdn.freetls.fastly.net/release_image/73456/268/73456-268-f79a3b7a2ed83b621fe368f1f31093b0-1215×1732.png After graduating from Berklee College of Music, she made her debut as a singer with “Tori no Uta,” the theme song for the game, TV series, and animated film “AIR” while living in the United States. Since then, he has been in charge of theme songs for numerous anime series, including “CLANNAD ~AFTER STORY~,” “Angel Beats!,” “FORTUNE ARTERIAL: Akai Yakusoku,” “Charlotte,” and “planetarian ~Hoshi no Hito~.” His signature song, “My Soul, Your Beats!”, reached number one on the Billboard Japan Annual Indie Sales Chart. The album on which he participated won the Grammy Award for Best Classical Crossover Album at the 53rd Grammy Awards. He is also a vocalist who enjoys enduring popularity worldwide, with bases not only in Japan but also in China, Hong Kong, Taipei, the United States, and Thailand. Publishing summary Item Content International brand Visa Annual fee Free Card design ・Lia Club original design ・Nudge original design (Choose from the 25-color collection, painting collection, and more) Issuance Cost 3,000 yen (tax included) *The first color collection can be issued free of charge upon new registration. Specifications – Numberless – Touchless payment supported – EMV 3-D Secure and other fraud detection systems implemented Repayment Methods You can choose from the following two repayment methods and use them together. ・Repay as much as you want, whenever you want ・Make one lump sum payment per month (automatic account deduction) How to Issue 1. Download the Nudge app and apply for membership within the app. 2. Select the “Lia” club on the club selection screen. 3. Select a card design 4. After passing the screening, use your card to shop and receive rewards! Nudge Card App QR Code
https://prcdn.freetls.fastly.net/release_image/73456/268/73456-268-e44dc720d45bed8c0c6d72accbcc9728-1126×1126.png Service features Nudge Cards are designed to be safe and secure to use, even for first-time credit card users. • Minimum Required Application Information You can complete your application with the minimum amount of information required. There is no need to enter your seal, bank account, or employment information. • Two repayment options available 1. Pay in full monthly. 2. Pay back only what you use at any time. You can switch between them to suit your lifestyle. • Gradually Increasing Available Amount If you’re using a credit card for the first time, you’ll start with a small available amount, which will gradually increase based on your repayment history. • Instant Payment Notification & One-Tap Compensation Claim The merchant name and amount will be notified to the app immediately after payment. If you suspect fraudulent use, you can contact us and apply for compensation with just one tap. • Self-control with spending limits and expense management You can set your own monthly spending limits, and automatically graph your spending by linking it to receipt images. Managing your spending by category is also easy. • Safely Expand Your Available Balance You can flexibly increase your available balance by pre-depositing your own funds. About Repayment Methods You can choose from the following two repayment methods for your Nudge Card, and use them together. • Repay as much as you want, anytime You can repay at any time via Seven Bank ATM or bank transfer. After the amount you have used has been confirmed, we recommend repaying the full amount by the end of the following month. • Once a month lump sum repayment Once a month, on a specified date, the full amount of your purchase will be automatically deducted from your registered bank account. This is also known as “monthly clearing,” and works in the same way as a typical credit card payment. For more details, please see the article below. • What are the features of the Nudge Card repayment method?
https://nudge.cards/magazine/posts/how-to-repay-your-nudge-card Environmental Initiatives TOPPAN EDGE Co., Ltd., which is outsourced to manufacture and issue the cards, has achieved carbon neutrality in the process in accordance with the international standard “ISO 14068-1.” TOPPAN EDGE Co., Ltd. is the first company in the world to comply with “ISO 14068-1” in the manufacture and issuance of credit cards. (Researched by BSI Group Japan) About Nudge, Inc. Nudge was founded by serial entrepreneur Okita with the mission of “creating the financial experience of the future through the actions of each individual.” Leveraging a flexible payment system platform based on microservices architecture, the company operates the next-generation credit card “Nudge” as one of Japan’s few “certified comprehensive credit purchasing intermediaries.” Since its founding, the company has practiced the “Work from anywhere” philosophy, valuing an
organizational culture that respects individual values while striving to create the financial experience of the future. Related links • Corporate site: https://nudge.works/ • Recruitment
information: https://nudge.works/talents • Official note:
https://note.com/nudgecard Company Profile • Establishment date: February 12, 2020 • Representative: Representative Director Takashi Okita • Address: 4th floor, Otemachi Building, 1-6-1 Otemachi, Chiyoda-ku, Tokyo FINOLAB • Capital: Approximately 4.6 billion yen (including cash reserves, etc.) Copyright ©
Corporation All Rights Reserved.