[OOAA Inc.] OOAA and Otonal launch “VOVI,” a video podcast production solution for communicating corporate culture. OOAA Co., Ltd. Press Release: October 28, 2025 To Members of the Media OOAA and Otonal launch “VOVI,” a video podcast production solution for communicating corporate culture ~Based on a studio in Tokyu Plaza Harajuku’s “Harakado,” we support the
recruitment and PR activities of companies that appeal to young people~ OOAA Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Hideaki Oki; hereinafter referred to as OOAA), a creative alliance headed by creative director Hideaki Oki, has teamed up with Otonal Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Taisuke Yagi) to launch “VOVI,” a video podcast production solution that clearly communicates difficult corporate cultures. This service, based at our in-house studio “STUDIO SUPER CHEESE” in Tokyu Plaza Harajuku’s “Harakado,” realizes a new form of content communication that combines voice and video.
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particularly those in their teens and twenties, is driving market expansion. Furthermore, the use of audio content by businesses is also expanding globally.** From startups to large corporations, multiple companies have begun distributing podcasts as their owned media, and this initiative, known as “branded podcasts,” is on the rise in Japan as well. *Otonal/Asahi Shimbun (2025) “PODCAST REPORT IN JAPAN 5th Domestic Podcast Usage Survey” **Chartable (2021) “Why branded podcasts are exploding (and why we built Chartable for Brands)” OOAA Inc. has partnered with Otonal Inc., a leader in audio marketing, to launch the video podcast production solution “VOVI.” This solution uses a new expression method that combines voice and visuals, making it possible to communicate a company’s culture and values more clearly, particularly to younger generations.
https://prcdn.freetls.fastly.net/release_image/153322/4/153322-4-66c09ee7540d898e3ee2ddb21f28bfa3-1910×1000.png In addition to handling many corporate branding projects, our company also operates the creative community “THE COFFEE BREW CLUB” and the photography studio “STUDIO SUPER” located within Tokyu Plaza Harajuku’s “Harakado.” CHEESE. By partnering with this company, we will realize communication initiatives that incorporate the
sensibility and high creative quality of Harakado, a trendsetting area, into our content. What is a video podcast? Video podcasts are video and audio content that combine the audio distribution method of “podcasts” with footage of recording scenes. 〇Video elements are added to audio content, allowing you to convey the speaker’s facial expressions and mood. In addition to communicating information through audio, you can also enjoy visual information through video. You can see the host’s facial expressions during recording and the recording site. 〇Even though it’s a video, it can be distributed on podcast platforms like Apple Podcasts and Spotify It can be distributed on podcast services with added video functionality, such as Apple Podcasts and Spotify, as well as major platforms like YouTube. Another reason for its popularity is the ease of production and distribution, which can be done using only a smartphone. (Note: Increasing the quality of the video and editing may require additional budget and time.) 〇 Convert it into a short video and reuse it for social media posts By creating a short video by editing your video podcast, you can promote your show on platforms other than podcasts. Sharing it on social media increases your chances of reaching new listeners. Features of the Video Podcast Solution “VOVI” The video podcast solution “VOVI” has the following features. 1. Filming and recording in a studio inside Harakado, a new landmark in Harajuku. Harakado opened in 2024 with the concept of “a place for creating and experiencing new Harajuku culture that stimulates the sensibilities of diverse people.” By filming and recording in a place where diverse cultures and entertainment converge, we contribute to communicating corporate culture to young people and improving corporate branding.
https://prcdn.freetls.fastly.net/release_image/153322/4/153322-4-ccd62a190216e2338e92893ef1f292ae-1910×1000.png 2. High-quality content production capabilities By partnering with Otonal, which has expertise in audio marketing, and OOAA, which has experience in creative projects and advertising production both domestically and internationally, we will produce high-quality video podcast content. We can also cast talents and announcers to match the concept of your video podcast.
https://prcdn.freetls.fastly.net/release_image/153322/4/153322-4-672fb24ac91e413928e678230c4884da-1910×1000.png 3. Planning with an eye toward secondary content use and ad
distribution By reusing short videos extracted from video podcasts for corporate social media accounts and advertising distribution, you can reach a wide range of demographics. We also provide one-stop advertising solutions to attract viewers to podcast programs and increase awareness of products and services.
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https://prcdn.freetls.fastly.net/release_image/153322/4/153322-4-55201f58e8e32300b773e6f83e5f740e-225×225.png Hideaki Oki, CEO/Creative Director, OOAA Inc. OOAA has been expanding the framework of its creative team through the concept of “alliance.” Our alliance with Otonal, a leader in the audio media industry, will form a creative team focused on the new and acclaimed media of “video podcasts.” We will provide services to support recruitment and public relations activities, which have become increasingly important in corporate activities in recent years. Furthermore, our in-house studio, “STUDIO SUPER CHEESE,” located in the Harakado shopping complex in Jingumae/Harajuku, will not only produce video podcasts but also provide photography services for profile photos, team portraits, and more. Going forward, we will provide integrated creative solutions, including audio (VOICE), video, and photography (VISUAL), for branding and PR promotion for companies and project teams.
https://prcdn.freetls.fastly.net/release_image/153322/4/153322-4-2e196d9ffa3e3489411fc0f266108d4b-225×225.png Tasuke Yagi, Representative Director, Otonal Inc. Video podcasts are a medium that combines the best of audio and video, and are gaining attention both domestically and internationally. We are confident that our partnership with OOAA, led by Hideaki Oki, a creative director who has successfully led numerous projects, will be a step toward opening up new possibilities for media utilization. Through this partnership, we will leverage the expertise we have cultivated in the audio advertising market to provide a new solution that combines audio (VOICE) and video content (VISUAL). By combining the strengths of audio content, such as its ease of listening while doing other things and its ability to convey a sense of humanity, with the versatility and reach-maximizing strengths of video, we aim to provide powerful support for corporate recruitment and public relations activities, realize a new advertising experience, and create new value for podcast media. About OOAA Creative Alliance, headed by Creative Director Hideaki Oki. With the purpose of “transforming challenges into value,” the company handles a wide range of projects, including corporate branding, commercial facility experience design, and urban development concept design. Leveraging the extensive and deep network it has built through alliances between people and companies, the company’s style is to demonstrate its value through professional teams assembled for each project. In 2024, we will be working on the concept for Harakado, a new Harajuku landmark, and will open the creative community “THE COFFEE BREW CLUB” and “STUDIO SUPER CHEESE,” a combination bar and photo studio, within the facility. In addition, we are also developing products such as “OOAA,” a coffee shop where you can choose your coffee based on your mood. He released the album “OOAA COFFEE” and founded the global alliance “NIOAA,” which directly connects Berlin and Tokyo. He continues to expand the scope of his alliances, transforming global issues into value through the power of creativity. https://ooaa.jp/ About Otonal Co., Ltd. Otonal Co., Ltd. is a digital audio advertising company specializing in digital audio advertising. With the mission of “forming a digital audio market in Japan,” we have supported over 3,500 audio advertising projects and over 1,000 clients in improving their ad placements and operations. We offer
comprehensive support for audio marketing initiatives, from
data-driven audio ad planning to creative production using narrators and voice actors, ad distribution, reporting, and audio content production. We also provide audio ad technology, such as ad servers, SSPs, and audio CMS, to support the implementation of digital audio ads in audio apps, radio stations, and app games. We continue to work to create a domestic audio advertising market through our efforts to develop new audio media and audio ad slots. https://otonal.co.jp/ *This email was sent Inc.