Nippon Chokuhan Co., Ltd. Nippon Chokuhan Unveils “Nippon Chokuhan SPECIAL DAY!!” Experience for J2 League Round 35 Match between Sagan Tosu and Tokushima Vortis – Implementing a Participation Channel on “LINE” that Leads to “Pre-Game, Halftime, an

[Nihon Chokuhan Co., Ltd.] Nihon Chokuhan Unveils “Nihon Chokuhan SPECIAL DAY!!” Experience Campaign for J2 League Round 35 Match between Sagan Tosu and Tokushima Vortis — Implementing a
Participation Channel on LINE Leading to Pre-Game, Halftime, and Post-Game Events ​
Nihon Chokuhan Co., Ltd. Press Release: October 28, 2025 Nippon Chokuhan Unveils “Nippon Chokuhan SPECIAL DAY!!” Experience for J2 League Round 35 Match between Sagan Tosu and Tokushima Vortis — Implementing a Participation Channel on LINE, Leading to Pre-Game, Halftime, and Post-Game Events ～ Participatory content at pre-match booths, a venue-wide lottery during halftime, and smooth ticket exchange after the match. Achieve everything in one place with the official LINE Mini App ~ Nihon Chokuhan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Mizutani As part of its efforts to evolve from a general mail-order company to a comprehensive service company centered around “Entertainment, Global DX,” Nippon Chokuhan will be holding a “Nippon Chokuhan SPECIAL DAY!!” at a J.League Sagan Tosu home game (Sunday, November 2, 2025, kickoff at 2:00 PM / Venue: Ekimae Real Estate Stadium, Opponent: Tokushima Vortis). This release provides an overview of the visitor experience, combining LINE-based digital initiatives with venue circulation to seamlessly connect the time before, during, and after the game.
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*Will be replaced as soon as this year’s version is completed. ■ Experience Concept Nihon Chokuhan places importance on designing an experience that “starts before you arrive and continues after you go home.” Centered around “Entertainment & Digital Transformation,” the service aims to improve visitor satisfaction and their intention to return by compiling a series of stories that cover everything from building anticipation before the match, to unity during the match, to reflections after the match. Specifically, the service will use the LINE Official Account/LINE Mini App as a hub to provide a one-stop service for check-in, navigation, participation, and visualization. ■ Before the match 1. Participatory booth “LINE-linked Garapon” (expected to be located near the north concourse): Visitors can scan the posted QR code with their smartphone, answer a few simple questions on the LINE mini-app, and then enter the Garapon lottery on the spot. The grand prize is a signed jersey (1 winner) and a signed match ball (1 winner). Other prizes include Sagan Tosu merchandise (multiple winners) and participation prizes, which will be awarded promptly to the winners.
https://prcdn.freetls.fastly.net/release_image/166086/12/166086-12-17c938eff30a069cde059fce5201c910-2064×1460.jpg 2. Player Autograph Session (First 100 people) A ticketed autograph session will be held on the day for the first 100 people to purchase a Nippon Chokuhan x Sagan Tosu supporter product (worth approximately 3,000 yen) at the sponsor booth in front of the north slope. Image
URL: https://prcdn.freetls.fastly.net/release_image/166086/12/166086-12-e5276a1d76622c35497fedf276f0f455-2472×1132.png Image of last year’s efforts We will also be holding a special event to celebrate the winnings before the game to promote the booth experience. *Information on how to participate (line-up, purchase method, and redemption time) will be posted on the booth notices on the day of the event. 3. HKT48 Special Live (scheduled to start at 1:00 PM) We will provide a safe live concert experience that can be enjoyed by attendees of all ages and viewing experience levels. ■ Halftime: A “Grand Raffle” for the Whole Stadium, Join HKT48 We will be holding a “Stadium Grand Lottery” in which all attendees can participate. This digital lottery allows attendees to enter by scanning a QR code and using LINE from their seats, enhancing the sense of unity and excitement throughout the stadium, even in a short space of time. Scan the QR code on the handouts or posted around the venue with your smartphone to launch the LINE Mini App. Get your lottery numbers with one tap. The lottery results (winning numbers) will be displayed on a large screen. Since no travel is required, this event is designed to be easy for families with children and elderly people to participate.
https://prcdn.freetls.fastly.net/release_image/166086/12/166086-12-4b7e9e4c7f5cf8ab01d0208b4e548827-1920×1080.jpg ＜Prize Lineup＞ Grand Prize: Autographed Jersey (1 person) Grand Prize: Autographed Game Ball (1 person) Other: Rare Sagan Tosu merchandise (multiple recipients) ■ After the match: Smooth prize collection using digital technology After the match, winners should present their winning screen (or winning number) at the sponsor booth. Staff will verify the winnings and hand out the prizes. *The prize collection window and time will be announced on the day and posted in the booths. ※Please note The event schedule, production, and prizes may be changed or canceled due to weather or operational reasons. Access may be difficult depending on communication conditions. Please follow the instructions of staff and be considerate of those around you. ■ Japan Direct Sales Co., Ltd. Address: Ito Yu Building Toranomon 3F, 3-20-5 Toranomon, Minato-ku, Tokyo Representative: President and CEO Akitaka Mizutani Established: October 1977 (launch of Japan Direct Sales brand) Business: Comprehensive services (mail order, content planning, advertising and sales promotion support, etc.) URL:
https://corporate.666-666.jp For more information about this release