[KDDI Corporation] KDDI and ABEJA collaborate on the “AI Hashida Sugako” project
KDDI Corporation Press Release: October 28, 2025 KDDI and ABEJA collaborate on the “AI Hashida Sugako” project “AI Hashida Sugako’s Wataru Seken wa Oni Bakari Reiwa Edition” will be distributed sequentially on social media from early December 2025. KDDI Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Hiromichi Matsuda; hereinafter referred to as KDDI) is pleased to announce that, under the supervision and cooperation of the Hashida Cultural Foundation, it will cooperate with ABEJA Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Yosuke Okada; hereinafter referred to as ABEJA) in the “AI Hashida Sugako” project being carried out by the Hashida Cultural Foundation.
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communications and culture. ■Role of the three companies Hashida Cultural Foundation: Responsible for planning, supervision, and overall production. Provides data on Sugako Hashida’s works, sets cultural guidelines for AI analysis, and verifies the ideological consistency of scripts. KDDI: We promote the development of short content by combining digital technology and human creativity, creating new entertainment touchpoints centered on smartphones. Utilizing communications and AI technology, we provide comprehensive production from script creation to distribution. Through the au brand, we bring the “future of AI x entertainment” to consumers’ daily lives. ABEJA: Supporting the use of AI in scriptwriting using Sugako Hashida’s script as reference data. We will build a production process where AI and people can work together, reproducing expressions and generating new creations, and supporting creators’ creative activities. ■Future outlook We will be producing short dramas and digital video works using AI Hashida Sugako, providing a new entertainment experience optimized for smartphone viewing. In addition, KDDI, which is at the forefront of AI x entertainment, will use technology to promote a “culture created together by people and AI” and take on the challenge of creating new value in the next-generation digital content market. ■AI Hashida Sugako: Wataru Seken wa Oni Bakari Reiwa Edition (Released sequentially from early December 2025) ・Synopsis Koraku has overcome the COVID-19 pandemic. Taguchi Ai (Yoshimura Ryo) and Taguchi Makoto (Murata Takehiro) are busy every day in preparation for the year-end party season. Their college-aged daughter, Sakura (Ando Miyu), occasionally helps out at the store. Meanwhile, Hisako (Sawada Masami) suddenly visits the store and demands that she give the gyoza factory back. Ai has painstakingly rebuilt the gyoza factory, and it’s finally back on track. Of course, Ai doesn’t accept this. Makoto shows understanding for Hisako, which makes Ai furious. A huge fight ensues. Also, problems are brewing at Ohara Yoko’s (Nomura Mami) home. Her husband, Toru, is on an extended business trip overseas. Yoko leads a busy life as an architect, while raising twin sisters, Yuki (Takahashi Nene) and Miki (Takahashi Noa), who are in junior high school. However, she becomes increasingly worried about her younger sister, Miki, as she begins coming home late more often. Furthermore, the Honma household, home to the eldest daughter (Fujita Tomoko), is facing a major challenge. The eldest daughter is busy every day helping out with her husband, Honma Eisaku’s (Okada Hiroki) clinic, and their daughter, Hinako’s (Otani Rena) cooking class. The eldest son worries about Eisaku’s overwork, but Eisaku’s younger sister, Yuki (Kobayashi Ayako), is also worried about her son. Then, Eisaku collapses at work. Conflicts and misunderstandings arise in everyday life because of caring about others. Christmas is just around the corner. Will each family be able to laugh together again? This heartwarming family drama depicts the bonds that form after overcoming hardships! ・BS-TBS official SNS account YouTube:
https://www.youtube.com/user/BSTBS6 TikTok:
https://www.tiktok.com/@bstbs_tiktok Instagram:
https://www.instagram.com/bstbs_entame/ X:https://x.com/bstbs_entame ■ Overview of the “AI Hashida Sugako: Wataru Seken wa Oni Bakari Reiwa Version Release Commemoration Campaign” To commemorate the release of this film, we are holding a campaign in which 300 people will be randomly selected to win Ponta points. Anyone with an au ID can participate. ・Benefits: 300 people will be randomly selected to receive 1,000 Ponta points ・Application period: Early December 2025 to March 31, 2026 ・How to participate: *The campaign will be displayed on the special website once it begins. (Reference) ■About KDDI
Corporation KDDI provides a wide range of services, primarily focused on 5G communications, both domestically and internationally, to individual customers under the “au,” “UQ mobile,” and “povo” brands, and to corporate customers under the “KDDI BUSINESS” brand. In addition, in May 2022, we formulated KDDI VISION 2030, “Evolving the power to connect to create a society where everyone can realize their dreams.” Based on this VISION, we are promoting the “New Satellite Growth Strategy” in our medium-term management strategy (FY2022-2025). The “New Satellite Growth Strategy” centers on 5G communications, data-driven, and generative AI, and promotes further business expansion by focusing on the growth-driving business areas “Orbit 1 (DX/Finance/Energy)” and the new growth-challenging business areas “Orbit 2 (Mobility/Space/Healthcare/Web3/Metaverse/Sports/Entertainment).” KDDI aims to achieve sustainable social growth and improve corporate value together with our partners through our “New Satellite Growth Strategy,” based on sustainability management, and by strengthening the management foundation that supports it. ■About ABEJA Co., Ltd. ABEJA, with its corporate philosophy of “Implementing a Richer World,” is engaged in the “Digital Platform Business,” which develops, implements, and operates the ABEJA Platform, a foundational system for supporting the introduction of AI into mission-critical business processes. The ABEJA Platform is a robust and stable foundational system and application suite for mission-critical business processes, enabling the use of cutting-edge technologies such as generative AI through collaboration between humans and AI. ABEJA has been conducting research and development of the ABEJA Platform since its founding in 2012, and has earned the trust of its client companies by promoting numerous implementations, thereby fulfilling its mission of
“transforming the industrial structure through the power of
technology.” ・Head office: Bizflex Azabujuban 2nd floor, 1-14 Mita 1-chome, Minato-ku, Tokyo ・Established: September 10, 2012
・Representative: Yosuke Okada, Representative Director and CEO -Business: “Digital Platform Business” develops, implements, and operates the ABEJA Platform, a foundational system for supporting the introduction of AI into mission-critical business processes. -URL: https://abejainc.com Copyright ©
Corporation All Rights Reserved.