【ABEJA】 ABEJA collaborates with KDDI on the “AI Hashida Sugako” project
ABEJA Press release: October 28, 2025 ABEJA collaborates with KDDI on the “AI Hashida Sugako” project ~ “AI Hashida Sugako’s Wataru Seken wa Oni Bakari Reiwa Edition” will be distributed sequentially on social media from early December 2025 ~
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sequentially on BS-TBS’s official social media accounts from early December 2025. ■ Project Objective ABEJA’s management philosophy is “Implementing a Richer World.” To support the introduction of AI into mission-critical business processes, the company operates a “Digital Platform Business” that develops, implements, and operates the ABEJA Platform, a foundational system. We have been working on research and development of LLM since 2018, and were one of the first to
incorporate it into the ABEJA Platform, contributing to its social implementation. Currently, there are concerns about copyright infringement and threats to personal rights when it comes to AI-based production, and the issue is gaining in popularity. In 2019, before discussions began to gain momentum, ABEJA established the “Ethical Approach to AI” (EAA), a committee of external experts to discuss AI-related issues from ethical and legal perspectives. We address each issue while taking into consideration opinions and knowledge that ensure objectivity and independence. Furthermore, since 2022, we have formulated and implemented our own AI policy, which serves as a guideline for the development and use of AI, with the aim of addressing AI ethical issues in line with our client companies and business partners. ABEJA believes the “AI Hashida Sugako” project is a highly significant initiative that serves as a pioneering example of AI ethics, and has been participating in the first phase, announced in the fall of 2024. Furthermore, through the production of short content for “AI Hashida Sugako: Wataru Seken wa Oni Bakari Reiwa Edition,” we aim to enhance the experience value on smartphones. We will provide more customers with the opportunity to enjoy entertainment anytime, anywhere, and create new experience value by combining communications and culture. This project is not simply the application of AI technology. Based on the cultural challenge of “how can Sugako Hashida’s perspective be applied to the modern era?”, AI and humans work together to portray modern society and families. AI serves as a “bouncer” for the scriptwriter, creating a new creative style that expands human creativity. ■ Overview In the first phase, ABEJA collaborated with the Hashida Cultural Foundation to thoroughly collect the tacit knowledge of “Hashida dramas,” such as character profiles, inter-character communication, dialogue phrasing, and story development, based on a vast number of “Wataru Seken wa Oni Bakari” scripts, and converted this information into data. In this second phase, we will utilize the data generated in the first phase and manually provide feedback on newly generated text to create scripts that reflect the distinctive style of the home dramas that Sugako Hashida created during her lifetime. Once the script is complete, KDDI will develop short content to create new entertainment optimized for smartphone viewing. The roles of each company in this project are as follows: Hashida Cultural Foundation: Responsible for planning, supervision, and overall production. Provides data on Sugako Hashida’s works, sets cultural guidelines for AI analysis, and verifies the ideological consistency of the scripts. KDDI: KDDI promotes the development of short content that combines digital technology and human creativity, creating new entertainment touchpoints centered around smartphones. Leveraging communications and AI technologies, we bring the “future of AI x entertainment” to consumers’ daily lives through the au brand. ABEJA： Supports the use of LLM in scriptwriting. Also, builds a production process incorporating “Human in the Loop.” Recreating expression and fostering new creativity through
collaboration between AI and humans, it promotes creators’ creative activities. “AI Hashida Sugako: Wataru Seken wa Oni Bakari Reiwa Edition” (Streaming from early December 2025) ・Synopsis Koraku has overcome the COVID-19 pandemic. Taguchi Ai (Yoshimura Ryo) and Taguchi Makoto (Murata Takehiro) are busy every day in preparation for the year-end party season. Their university student daughter, Sakura (Ando Miyu), occasionally helps out at the store. Then, Hisako (Sawada Masami) suddenly visits the store and asks for her gyoza factory back. Ai worked tirelessly to rebuild the gyoza factory, and it was finally back on track. Naturally, Ai can’t accept this. Makoto shows understanding for Hisako, which makes Ai furious. They end up fighting. Trouble is also brewing at Ohara Yoko’s (Nomura Mami) home. Her husband, Toru, is on an extended business trip overseas. Yoko leads a busy life as an architect while raising her twin middle school sisters, Yuki (Takahashi Nene) and Miki (Takahashi Noa). However, she becomes increasingly worried when her younger sister, Miki, starts coming home late more often. Furthermore, the Honma household, where the eldest daughter (Fujita Tomoko) lives, faces a major challenge. The eldest daughter is busy every day helping out at her husband, Honma Eisaku’s (Okada Hiroki) clinic and their daughter, Hinako’s (Otani Reina) cooking class. The eldest daughter worries about Eisaku’s overwork, but Eisaku’s younger sister, Yuki (Kobayashi Ayako), is also worried about her. Then, Eisaku collapses at work. Clashes and misunderstandings arise in everyday life because of caring for others. Christmas is just around the corner. Will each family be able to laugh together again? This heartwarming family drama depicts the bonds that emerge after overcoming challenges! ・BS-TBS official SNS account YouTube：https://www.youtube.com/user/BSTBS6 TikTok: https://www.tiktok.com/@bstbs_tiktok Instagram:
https://www.instagram.com/bstbs_entame/ X：https://x.com/bstbs_entame ■ Future Outlook We will continue to produce short dramas and digital video works using AI Hashida Sugako, providing a new entertainment experience optimized for smartphone viewing. ABEJA and KDDI will also collaborate to promote the development of technologies that will open up new frontiers in AI and entertainment, and strive to create new value. ■ About KDDI Corporation KDDI provides a wide range of services, primarily focused on 5G communications, both domestically and internationally, to individual customers under the “au,” “UQ mobile,” and “povo” brands, and to corporate customers under the “KDDI BUSINESS” brand. In May 2022, we formulated KDDI VISION 2030, “Evolving our ‘power to connect’ to create a society where everyone can realize their dreams.” Based on this VISION, we are promoting the “New Satellite Growth Strategy” in our medium-term management strategy (FY2022-2025). The “New Satellite Growth Strategy” focuses on 5G communications, data-driven, and generative AI as core businesses, and will promote further business expansion by working in the
growth-driving business domains “Orbit 1 (DX/Finance/Energy)” and the new growth-challenging business domain “Orbit 2
(Mobility/Space/Healthcare/Web3/Metaverse/Sports/Entertainment).” KDDI aims to achieve sustainable social growth and enhance corporate value together with our partners through our “New Satellite Growth Strategy,” based on sustainability management, and by strengthening the management foundation that supports it. ■ About ABEJA Inc. ABEJA’s management philosophy is “Implementing a Richer World.” To support the introduction of AI into mission-critical business processes, the company operates a “Digital Platform Business” that develops, implements, and operates the ABEJA Platform, a foundational system. The ABEJA Platform is a robust and stable infrastructure system and application group for mission-critical operations, and enables operations using cutting-edge technologies such as generative AI through collaboration between humans and AI. ABEJA has been conducting research and development on the ABEJA Platform since its founding in 2012, and has earned the trust of its client companies by promoting numerous implementations, thereby working to achieve its mission of “transforming the industrial structure with the power of technology.” Head Office: Bizflex Azabujuban 2nd floor, 1-14 Mita 1-chome, Minato-ku, Tokyo Established: September 10, 2012 Representative: CEO Yosuke Okada Business: “Digital Platform Business” develops, implements, and operates the ABEJA Platform, a foundational system, to support the introduction of AI into mission-critical business processes. URL: https://abejainc.com Press release attachments