Bringing the microplastic problem closer to home from Chigasaki. A new regional recycling project is being held, focusing on tourism, the environment, and the local community.
meguru -low waste shop- Press Release: October 28, 2025 From Chigasaki Bringing the “microplastic problem” closer to home. A new regional recycling project is being held that connects tourism, the environment, and local areas. “Microplastics Week 2025” to be held & documentary film screening announced “Meguru Low Waste Shop” (Representative: Eriko Takazawa), based in Chigasaki City, Kanagawa Prefecture, is launching two new projects this fall to address the global issue of microplastics. The theme is “Have fun and start with what you can do.”
https://prcdn.freetls.fastly.net/release_image/154795/1/154795-1-bd237c4e613108612d8eb6cd774e14fa-854×652.png
“Microplastics Week 2025,” a cleaning and recycling event open to local residents and tourists. The other is the screening of two films on the theme of microplastics. Meguru is a Chigasaki-based store specializing in detergents by weight and ethical goods, with six stores nationwide. Based on the motto of “contributing to the community without being too serious,” the company has implemented numerous projects and programs that value connections with nature and people. Their activities were recognized, and In 2024, they received the Gold Prize at the FRaU SDGs Award 2024-2025 sponsored by Kodansha. https://gendai.media/articles/-/141775 In addition, “Microplastics Week 2025” is being held as part of the Japan Tourism Agency’s Regional Tourism Promotion Project, which is being undertaken by Farmers Forest Chigasaki Branch, which operates the Shonan Chigasaki Roadside Station. ■Why carry out the Microplastics Axis Project in Chigasaki? Chigasaki is a city where nature and culture coexist in harmony, yet it has one of the highest levels of microplastics washed up on its coastline in the prefecture. This project was inspired by this issue and is a new initiative devised with the aim of creating a virtuous cycle for the environment, tourism, and the local community. We hope to create a “positive chain reaction” that “enriches the cycle between nature and the city.” We welcome participation from both locals and visitors from outside the city. We hope this project will help both visitors and residents “circulate” the beauty of this city. ■ Microplastics Week 2025 Event Overview Date: Sunday, November 2, 2025 – Sunday, November 9, 2025 Organizer: Farmers Forest Chigasaki Branch / Supervisor: Meguru Low Waste Shop /Sponsor: Chigasaki City and Chigasaki City Tourism Association Microplastics washing up on beaches is a global environmental problem. “Microplastics Week” is a fun and inspiring event designed to bring this issue closer to you. This beach clean-up event is a project that focuses on environmental conservation and also creates a cycle in the local economy. Image
URL: https://prcdn.freetls.fastly.net/release_image/154795/1/154795-1-8a2ec424ad14c501e1b18be5f1844dba-1772×1128.png Microplastics Week circulation diagram Participants can join in the beach cleanup at any time during the period and bring any
microplastics they pick up to collection boxes installed at
participating stores around the city. Some stores offer special benefits, so participants can receive special in-store services at a discount, which can be a great way to attract customers to the store. For the store, it can be a way to attract customers. The collected microplastics are then reborn by the upcycling brand “Kaeru Design.” Together with people with various disabilities, they are transformed into earrings and other accessories. These items are returned to Chigasaki and sold, with a portion of the proceeds being donated to a non-profit NGO working to conserve the ocean and river environments. In addition, it is also collaborating with the Shonan Chigasaki Roadside Station, which was completed this year. Stores that have installed microplastic collection boxes are listed on the roadside station app, Enishi. Free listing for one year. Create a contact point for awareness and customer acquisition. *Click here for details on the “Enishi” travel pass https://m-shonanchigasaki.com/facility/ ■Documentary film “Let’s Wander Around!” ” Screening summary Screening date and time: November 29, 2025 (Sat) Chigasaki Civic Cultural Center *Other screenings scheduled nationwide Sponsor: meguru low waste shop / Production: 57inc. Sponsored by: Farmers Forest Co., Ltd. Chigasaki Branch This film is an environmental documentary that has received international acclaim. “Microplastics Story” ~The 2050 We Create~” (awarded numerous awards at film festivals around the world) and will be screened simultaneously.
https://prcdn.freetls.fastly.net/release_image/154795/1/154795-1-7f5c12a82db87c5124f45176ab305a23-2048×1140.png The film “Microplastics: A Story” ~The 2050 we create~ “Let’s Wander Around!” is a newly produced short documentary film set in Chigasaki, closer to the realities of Japan.
https://prcdn.freetls.fastly.net/release_image/154795/1/154795-1-f1882dbdb7cb9233a1b44a2b97e4f460-1206×678.jpg The film “Let’s Wander Around! ‘ Rather than addressing environmental issues out of obligation, the ad conveys initiatives that are “environmentally beneficial” as a result of doing fun things, and the positive cycle that occurs among the people involved. The visual tone combines a comedic touch and warmth not found in traditional environmental documentaries. The world’s top heavy metal drummer CHARGEEEEEE… (Omega Dripp, etc.) makes a cameo appearance, and the insert song “HAMAORI” by the 16 Olympus Warriors, which expresses the strength of the Chigasaki people, is also an important element of the film’s theme. The unique structure of this film, which intersects environmental issues, music, and culture, will resonate with people across genres. ▼The film “Let’s Wander Around!” ” Trailer movie https://www.youtube.com/watch?v=qCxC1WFV7nc Using a typical Meguru approach that values ”community contribution activities that aren’t too serious,” we aim to lower the barriers to participation in environmental issues. The screening dates nationwide, including Chigasaki, are as follows. November 15th and 16th: Kakamigahara City, Gifu Prefecture November 16th: Odawara City, Kanagawa Prefecture November 29th: Chigasaki City, Kanagawa Prefecture November 29th: Sapporo City, Hokkaido November 29th and 30th: Ie Village, Kunigami District, Okinawa Prefecture (Ie Island) November 30th, Ishikari City, Hokkaido November 30th, Hokuto City, Yamanashi Prefecture
(Yatsugatake) December 6th, Kurashiki City, Okayama Prefecture December 6th, Tainai City, Niigata Prefecture
https://prcdn.freetls.fastly.net/release_image/154795/1/154795-1-3a0a1f529892947022c835ba3e6ac3c3-1080×1440.jpg Scheduled to be screened at 8 locations nationwide ■About Meguru Low Waste Shop Based on the concept of “a store that does not produce microplastics,” we sell detergent by weight and ethical goods. Based in Chigasaki City, Kanagawa Prefecture, we operate six stores nationwide. We believe that the most important thing in contributing to the environment and the community is the initiative of each and every one of us who live in our town. We host and promote a variety of projects and events that stimulate people’s initiative. Official Instagram: https://www.instagram.com/meguru_low_waste_shop/ Business Name: Meguru Low Waste Shop (Representative: Eriko Takazawa) Mail: meguru.low.waste.shop@gmail.com Instagram:
https://www.instagram.com/meguru_low_waste_shop/ automatically, so please do not reply.