[Magazine House Co., Ltd.] Hanako and Suntory have jointly published a special feature titled “New Common Sense About Alcohol.”
Magazine House, Inc. Press release: October 28, 2025 To Members of the Press “Hanako” and Suntory have jointly released a special feature titled “New Common Sense About Alcohol.”
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(Headquarters: Chuo-ku, Tokyo; President and CEO: Shuichi Tsukuo), which is released on the 28th of each month, will be releasing the “December Issue: New Common Sense About Alcohol” special feature on October 28th in collaboration with Suntory. ■Summary of “Hanako December Issue: New Common Sense About Alcohol Special Feature,” on Sale October 28th Alcohol is something very familiar to the Hanako generation. However, if asked if they know a lot about alcohol, they might not be able to answer with confidence. Alcohol can be endlessly enjoyed if you know a little about it, not just the ingredients and the process of making it, but also how to drink it deliciously and how to pair it with food. So, what kind of alcohol knowledge do we need to know in this modern age? With this in mind, we have created a special feature called “New Common Knowledge about Alcohol.”
https://prcdn.freetls.fastly.net/release_image/30125/595/30125-595-b382f2ad8e91c1616561d0e754bd96ab-3799×1622.png “Hanako December Issue: New Common Sense About Alcohol,” on sale October 28th Excerpt from “Special Feature” Click here to read a preview of “Hanako December Issue: New Common Sense About Alcohol,” on sale October 28th.
https://prcdn.freetls.fastly.net/release_image/30125/595/30125-595-09ff6090e32e907ad439d60bba54e03c-1706×2560.jpg “Hanako” Editor-in-Chief Sanada Nana I personally enjoy alcohol very much in life. That said, sometimes I feel a little nervous about enjoying a drink at a bar now that I’m an adult. In times like these, instead of trying to gain a solid understanding of alcohol, I think it’s important to know what kind of alcohol you like. And if you can understand why you like it, you’ll be able to enjoy alcohol more wherever you go. It was with this in mind that I created this special feature, “New Common Sense About Alcohol.” Among these, Suntory participated in the planning of various brands. We learned about gin, arguably the hottest alcoholic beverage right now, and whiskey, which everyone should definitely get to know. We also learned about “0.00% alcoholic drinks,” or “non-alcoholic drinks.” Non-alcoholic drinks in particular have evolved so much recently that even someone like me who loves alcohol can enjoy a satisfying drink. I was surprised to learn that more and more people are choosing non-alcoholic bars as their second stop, thinking about their health the next day, but still wanting to keep on having fun. It’s a habit I’d like to adopt myself. We hope you all find a way to enjoy alcohol that suits you best right now.
