“Regional Japanese cuisine” is hot right now! A new book, “What are the world’s wealthy eating in Japan?”, explores the cutting edge of gastronomy tourism, which is attracting attention from the world’s wealthy.

Right now, “regional Japanese cuisine” is all the rage! A new book, “What Are the World’s Wealthy Eating in Japan?”, explores the cutting edge of gastronomy tourism, attracting the attention of the world’s wealthy. ” ​
Diamond, Inc. Press release: October 29, 2025 To Members of the Press “Regional Japanese cuisine” is all the rage right now! A new book, “What Are the Global Wealthy Eating in Japan?”, explores the cutting edge of gastronomy tourism, attracting the attention of the world’s wealthy. ” “What are the world’s wealthy eating in Japan? 90% of Japanese people don’t know? The Frontline of Gastronomy Tourism” (by Kotaro Kashiwabara), which introduces famous regional restaurants visited by the world’s wealthy, goes on sale today, October 29th.
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Kotaro Kashiwabara: Author, “90% of Japanese People Don’t Know: What the World’s Wealthy Eat in Japan?” “The Frontline of Gastronomy Tourism” (Diamond Inc.) ■The world’s wealthy are now seeking hidden delicacies in Japan’s “regions.” A book on the cutting edge of gastronomy tourism has arrived In recent years, the number of foreign tourists visiting Japan has been rapidly increasing. In September 2025, the number of foreign visitors per year surpassed 30 million*1, the fastest ever. Among these visitors are those who travel not to urban areas like Tokyo or Osaka, but to discover hidden gems of gourmet food scattered throughout the country. Gastronomy tourism, which involves traveling in search of a region’s unique food culture, is now popular among the world’s wealthy. In Japan, too, an increasing number of travelers are making the effort to travel to rural areas in search of culinary experiences that reflect the local culture and history. This book focuses on gastronomy tourism, introducing hidden gems in Japan frequented by the world’s wealthy, as well as
up-and-coming restaurants and areas. It carefully explores everything from the reasons why these restaurants attract gourmets from around the world to must-try signature dishes and the chefs’ passion for them. The author, Kotaro Kashiwara, is known as one of the industry’s leading gourmets, with over 50,000 followers on Tabelog, and currently serves as president of the Japan Gastronomy Association. This leading expert, who has been exploring the fine cuisine of Japan and around the world for over 40 years, unravels the profound depths of regional food culture. “The world’s wealthy are aware of the charms of Japan’s regions, the abundance of ingredients, and the skilled techniques of its chefs. They are fully appreciating the true value of food that we who live in Japan often overlook,” says Kashiwara. Reading this book will surely make you fall in love with Japan even more and make you want to search for your next travel destination. This is a must-read gastronomy guide for anyone who wants to “taste Japanese delicacies they’ve never experienced before” or “find out about famous
restaurants that are attracting attention from around the world.” *1…Japan National Tourism Organization (JNTO) Press release on number of foreign visitors to Japan (estimated as of September 2025) ■Contents of this book (excerpt) Introduction: What is gastronomy tourism? 2025 marks the inaugural year of “gastronomy tourism” in Japan. Restaurants that will become travel destinations are springing up all over Japan. Chapter 1: Are you willing to go that far?! The food preferences of the world’s wealthy Visiting a restaurant at the North Pole by boat or helicopter The family vacation budget is 30 million yen! The reality of gourmet travel for the wealthy Chapter 2: The true value of Japanese food that Japanese people don’t realize Food is Japan’s greatest source of global pride The hidden “authentic cuisine” can be found in the countryside Chapter 3: Famous Local Restaurants and Areas Frequented by the World’s Wealthy “L’evo” in Toga Village, Toyama, a remote mountain town with a population of 400, attracts 8,000 visitors annually. 90% of Customers are Foreigners! Kitakyushu “Teru Sushi” Chapter 4: Get there before it gets crowded! Revealing the Next Generation of Gourmet Areas “Northern Food Stalls” in Tokachi, Hokkaido, home to numerous renowned restaurants “Seto Inland Sea Gourmet Road”: Immerse yourself in art and gourmet food Chapter 5: Local Gastronomy for an Extraordinary Day Trip from the Tokyo Metropolitan Area Skilled chefs gather in a hidden gem of a tourist destination: Yugawara, Kanagawa The origins of destination restaurants are here! Tochigi Final Chapter: Gastronomy Tourism Isn’t Just a Gourmet Trip Keep Your Antenna Open to Food and Sharpen Your Senses and Mind It’s a shame to keep the charms of rural areas only for the wealthy ■Author Profile: Kashiwabara Kotaro
https://prcdn.freetls.fastly.net/release_image/45710/417/45710-417-facdf0f9c9e285fcfb4dd4e8f8c7f2ec-1427×2030.jpg Gastronomy producer. Graduated from Keio University. Craving delicious food since his student days, he has been traveling the world and across Japan for over 40 years, culinary adventures. After working at Bungeishunju, where he was editor of “Weekly Bunshun” and
“Bungeishunju” and head of the Bunshun Bunko department, he launched “Bunshun Online” as Director of New Business Development, and served as Chief Producer of “Bunshun Marche” before going independent. Known as one of the industry’s leading foodies, he has approximately 53,000 followers on Tabelog. Since going independent, he has served as Chairman of the Japan Gastronomy Association (General Incorporated Association), Principal of “Shoku no Netsu Naka Elementary School,” a member of the Ministry of Agriculture, Forestry and Fisheries’ “Let’s! Japanese Food Project Review Panel,” an advisor to Kitakyushu City (in charge of food appeal strategy), a selection committee member for the Luxury Japan Award 2025, and a judge for the Gourmet City Award. He has given many lectures around the country and appeared as a leading expert on gastronomy tourism on NHK’s programs “Close-up Gendai” and “Toko-san! Jiken Desu yo.” His books include “Nippon: A Gourmet Nation” (Kodansha) and “Tokyo’s Good Restaurants and Popular Restaurants” (Shincho Shinsho). ■ “90% of Japanese People Don’t Know: What the World’s Wealthy Eat in Japan?” “The Frontline of Gastronomy Tourism” Author: Kotaro Kashiwara Price: 1,980 yen (tax included) Release date: October 29, 2025 : Diamond Inc. Format: A5, paperback, 232 pages https://www.amazon.co.jp/dp/4478123500