Upt, a brand produced by Yumi Adachi, has launched an anti-aging care series that provides lasting moisture! Plus, new colors are now available for the Perfect Base Palette, the most popular base makeup item! Released on Wednesday, November 12th mano mano Co., Ltd. Press Release: October 29, 2025 “Upt,” a brand produced by Yumi Adachi, has launched an anti-aging care series that provides lasting moisture! Plus, new colors have been released for the “Perfect Base Palette,” the most popular base makeup item! On sale Wednesday, November 12th Simultaneous release on the official e-commerce site and at Hands stores nationwide! mano mano Co., Ltd. (Representative Director: Tsushima Keisuke Tokyo-based beauty company (headquarters: Shibuya-ku, Tokyo) will be releasing new products from Upt, the cosmetics brand produced by actress Yumi Adachi, including the medicated anti-aging (※1) lotion “Brightening Lotion [quasi-drug],” the anti-aging (※1) cream “Moisture Lift Cream,” and a new color “bright” for the Perfect Base Palette, on its official e-commerce site and at HANDS stores nationwide on Wednesday, November 12th (excluding some stores). *1 Moisturizing care according to age
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https://prcdn.freetls.fastly.net/release_image/90376/49/90376-49-63e6049a096dbb3d54ce285cb3e71324-3500×2292.jpg ◇Upt BRIGHTENING LOTION Brightening Lotion (Quasi-drug) 155mL ¥2,970 (tax included) Whitening* x Wrinkle Improvement. Moisturizing and Anti-Aging Care (※1) Lotion for Supple, Moisturized Skin. Image
URL: https://prcdn.freetls.fastly.net/release_image/90376/49/90376-49-f5a21471e26cc87dfc3bb26eed05537a-2292×2292.jpg * Inhibits melanin production, preventing age spots and freckles *1 Moisturizing care appropriate for each age Point 1: Focuses on signs of aging such as dryness and lack of firmness Contains the active ingredient niacinamide, which is effective for whitening* and wrinkle improvement. It also penetrates moisturizing ingredients deep into the stratum corneum for skin that is concerned with dullness and lack of firmness due to dryness. ・Moisturizing ingredients that condition skin Three types of vitamin C derivatives (※2) ・Supporting ingredients for firm, healthy skin Hyaluronic acid (※3), three types of ceramides (※4), two types of plant-derived ceramides (※5) ・Fermented
moisturizing ingredients for clear, radiant skin Day lily flower fermented extract, pear juice fermented extract, lotus seed fermented extract *2 Magnesium L-ascorbyl phosphate, ascorbyl
tetra-2-hexyldecanoate, 3-O-ethyl ascorbic acid *3
Hydroxypropyltrimonium hyaluronate (moisturizing ingredient) *4 N-stearoyl phytosphingosine, N-stearoyl dihydrosphingosine,
hydroxystearyl phytosphingosine (emollient ingredients) *5 Pineapple ceramide, yuzu ceramide (moisturizing ingredients) Point 2: Hydrating care that locks in moisture with a dense veil of micronized oil The rich, viscous texture envelops your skin in a veil of moisture, retaining it. The high concentration (※6) of oil ingredients has been micronized for easy absorption. It delivers moisture to the stratum corneum without leaving a sticky feeling. When you apply the lotion, the oil also blends in and softens your skin, leaving it supple and smooth, just like after applying a layer of lotion. *6 Comparison with balancing toner ◇Upt MOIST LIFT CREAM (Upt Moisture Lift Cream) 40g ¥3,300 (tax included) Intensive anti-aging care (※1) cream for moisturized, radiant, firm skin
https://prcdn.freetls.fastly.net/release_image/90376/49/90376-49-8e4b17176ead5cb379594bd1d2aa14bb-2292×2292.jpg *1 Moisturizing care for every age Point 1: Rich moisturizing for bouncy, firm skin Dense moisture envelops your skin, leaving it firm and supple. Formulated with over 80% moisturizing ingredients (including water), it supports anti-aging care. It delivers a balanced amount of moisturizing ingredients to prevent dryness and promote healthy skin. ・Moisturizing care ingredients Niacinamide, retinol, retinol derivatives (※2), bakuchiol, peptides (※3) ・Beauty
moisturizing ingredients that maintain firmness Three types of collagen (※4) ・Beauty moisturizing ingredients that retain moisture in the skin and protect it from dryness Five types of ceramides and plant extracts (※5), vitamin C derivative (※6), hyaluronic acid (※7) *2 Retinol palmitate *3 Acetyl hexapeptide-8 *4 Water-soluble collagen crosspolymer, hydrolyzed collagen, water-soluble collagen *5 Ceramide NG, ceramide AP, ceramide AG, ceramide NP, ceramide EOP, pineapple fruit extract, yuzu fruit extract *6 Ascorbyl tetrahexyldecanoate *7 Sodium hyaluronate Point 2: Close-fitting wrapping care that envelops you in moisture Contains a high concentration of moisturizing ingredients (※8) that are compatible with the skin and olive fruit oil (※9) that blends well (※10). Wraps your skin in plenty of moisture while softening and conditioning it. The rich, spreadable cream adheres tightly to the skin for a smooth, comfortable fit. It provides lasting moisture without leaving a sticky feeling, making it ideal for morning and evening skincare, as well as moisturizing before applying makeup. *8 Macadamia nut fatty acid phytosteryl *9 Moisturizing ingredient *10 Compared to moisturizing cream ■ “Perfect Base Palette bright” product information
https://prcdn.freetls.fastly.net/release_image/90376/49/90376-49-bba7accde9f2d7bc25d4827e9da0114a-3500×2292.jpg ◇Upt PERFECT BASE PALETTE (Upt Perfect Base Palette) 1 new color 2,420 yen (tax included) A base palette that melts with body heat and adheres tightly to the skin, bringing out a natural translucence (※11) New colors ・bright
https://prcdn.freetls.fastly.net/release_image/90376/49/90376-49-7c6d5f980a8501fa54a7ee1a1d9c92ac-2292×2292.jpg Upt’s most popular base makeup item, the Concealer & Highlighter Palette, which covers skin tone and imperfections while leaving you with a radiant complexion (※11), now features a new color, “bright,” recommended for those with lighter skin tones or those looking to tone up. With a smooth texture that melts at body temperature, it adheres tightly to your skin, bringing out a natural translucence and brightness (※11). Contains moisturizing ingredients (sodium
hyaluronate, squalane※12, shea butter※13). *11 Due to makeup effect *12 Derived from olives *13 Shea butter ■Release Date/Sales Location Information Released at 11:00 on Wednesday, November 12, 2025 https://uptofficial.jp/ To celebrate the launch of our Aging Care Series, we’re running a campaign where you can purchase the
“Brightening Lotion” and “Moisture Lift Cream” set at 5% off. Please purchase the two-piece set from the dedicated page. Campaign Period: November 12th (Wed) 11:00 AM – November 25th (Tue) 11:59 PM *The discount only applies when purchasing from the dedicated page for the two-piece set. Please note that the discount does not apply if you add each item to your cart separately. Available at Hands stores nationwide on Wednesday, November 12, 2025 *Some stores may not carry this item. *Please contact each store for stock availability. ■Comment from “Upt” Producer Yumi Adachi
https://prcdn.freetls.fastly.net/release_image/90376/49/90376-49-c4b4fa456752988ca58861d37d1a8a6d-1768×2700.jpg Until now, we have offered simple skincare that maintains moisturizing power while providing a refreshing feel. And now, we are announcing a new Aging Care Series! As I approach my mid-40s and face more skin concerns than I did in my younger days, I wanted to gently care for my skin in a deeper way than ever before, so I created this product. I hope to deliver moisture to your skin, which works hard every day. New colors are now available in Upt’s most popular base makeup items! This time, the bright colors are recommended for those who want to tone up their skin or bring out a more translucent look. The cute pink highlighter is not too flashy and will blend in with mature skin. We also recommend using natural and bright depending on your mood that day and the part of your face you’re using. ▼Yumi Adachi Profile Born September 14, 1981. Originally from Tokyo. She began working as a child model at the age of two, and made her big break in the 1994 NTV drama “Homeless Child.” A line from the drama became a social phenomenon, even winning the New Word and Buzzword Award. Since then, he has continued to appear in numerous dramas and films as a talented actor capable of playing a wide range of roles, and his diverse activities include producing fashion brands. Instagram：＠_yumi_adachi https://www.instagram.com/_yumi_adachi/ ▼Upt official brand site https://uptofficial.jp/ ▼Regular purchase page
https://uptofficial.jp/lp?u=official_lp_3trial ▼Upt official Instagram: @_upt_official https://www.instagram.com/_upt_official/ ▼Upt Official X: @_upt_official https://x.com/_upt_official ■Company profile Company name: mano mano Co., Ltd. https://mano-mano.co.jp/ Address: 5-52-2 Jingumae, Shibuya-ku, Tokyo Aoyama Oval Building, 12th floor Business: Planning, development, and sales of cosmetics For more information about this release