[Utena Co., Ltd.] [First collaboration with My Melody, celebrating her 50th anniversary!] Two limited-edition collaboration packages for Magia Botanica Skin Conditioner are now available!
Utena Co., Ltd. Press release: October 29, 2025 To Members of the Press [First collaboration with “My Melody” celebrating its 50th anniversary!] Two limited-edition collaboration packages are now available for “Magia Botanica Skin Conditioner”!
https://prcdn.freetls.fastly.net/release_image/18106/263/18106-263-c1270b8c57057bb865919bc670f9268a-1824×1026.png
■Magia Botanica, celebrating its 10th anniversary, and My Melody, celebrating its 50th anniversary, collaborate for the first time! Magia Botanica Skin Conditioner is a large-capacity lotion formulated with Job’s Tears extract and herb extract (all moisturizing ingredients). This product has been loved by many as a way to combat dry, rough skin during the change of seasons, and is celebrating its 10th anniversary since its release. This time, Magia Botanica and My Melody, who placed 6th overall in the 2025 Sanrio Character Awards and celebrated their 50th anniversary this year, are collaborating for the first time to release two designs. The “Flower Bouquet” design (left image), featuring My Melody handing a bouquet to My Sweet Piano, will be available at Matsumoto Kiyoshi Group and Cocokara Fine Group stores from November 16th. The “Flower Crown” design (right image), featuring My Melody making a flower crown with Tori-san, will be available at drugstores and supermarkets nationwide from November 20th. *Some stores may not sell this product. Both packages feature an adorable design of My Melody surrounded by flowers and plants. In autumn, when the humidity subsides and dry skin becomes a concern, Magia Botanica not only helps combat dry, rough skin, but also allows you to enjoy your skincare time with its gentle herbal scent and My Melody design. ■ “My Melody” Character Introduction A straightforward, cheerful girl who cares for her younger brother. Her treasure is a cute hood made by her grandmother. She likes to bake cookies with her mother. Her favorite food is almond pound cake. [Product Features] 1． Contains Job’s Tears extract and six other herbal extracts (all moisturizing ingredients). Gentle herbal scent. Contains Job’s Tears extract and six other herbal extracts (all moisturizing ingredients). It leaves skin feeling fresh and hydrated, preventing dryness and irritation. The gentle herbal scent also provides a relaxing skincare experience.
https://prcdn.freetls.fastly.net/release_image/18106/263/18106-263-d9d5a3f88698317e77eef9be2d5872fe-650×141.jpg 2. Formula that is less likely to cause acne (non-comedogenic tested*1) We conducted a “non-comedogenic test” and adopted a formula that is less likely to cause acne. Weakly acidic, patch tested*2, and contains no mineral oils or coloring agents. *1 This does not guarantee that comedones will not develop in all people. *2 This does not guarantee that skin irritation will not occur in all people. [Collaboration product overview] Name: Magia Botanica Skin Conditioner Limited edition “My Melody” collaboration packaging Matsumoto Kiyoshi Group and Cocokara Fine Group limited edition Release date: Released sequentially from November 16, 2025 Price: ¥825 (reference price including tax) Capacity: 500mL Product Description: A large-capacity botanical lotion formulated with Job’s Tears extract and herbal extract (all moisturizing ingredients) that prevents dry, rough skin and promotes healthy, radiant skin. A subtle herbal scent.
Limited-edition “My Melody” collaboration packaging. “Hanataba” (Japanese tobacco) design. Matsumotokiyoshi Group and Cocokara Fine Group exclusive.
https://prcdn.freetls.fastly.net/release_image/18106/263/18106-263-ef156aa794aa9e31be83762f9cefe55d-1000×1000.png ●Available at Matsumoto Kiyoshi Group and Cocokara Fine Group stores. *Not available at some stores. *In-store availability dates vary by store. Name: Magia Botanica Skin Conditioner Limited-edition “My Melody” collaboration packaging Release date: Released sequentially from November 20, 2025 Price: ¥825 (reference price including tax) Capacity: 500mL Product Description: Hatomu prevents dry, rough skin and promotes healthy, radiant skin. A large-capacity botanical lotion containing barley extract and herbal extract (all moisturizing ingredients). A subtle herbal scent. Limited-edition “My Melody” collaboration packaging. “Hanakanmuri” (flower crown) design. Image
URL: https://prcdn.freetls.fastly.net/release_image/18106/263/18106-263-d09a30a969aab1b7c138d4bc52359c40-1000×1000.png ●Available at drugstores, supermarkets, etc. nationwide. *Not available at some stores. *In-store availability dates vary by store. 【Inquiries about retailers】 Inquiry form:
https://www.utena.co.jp/contact/ ●Both designs will be available for purchase at the official Utena online shop from around 11:00 AM on Tuesday, November 25th. Utena Rakuten Market Store:
https://www.rakuten.co.jp/utena/ Utena Yahoo! Store:
https://store.shopping.yahoo.co.jp/utena/ [Standard product overview] Name: Magia Botanica Skin Conditioner Price: ¥825 (Reference price including tax) Capacity: 500mL Product Description: A large-capacity botanical lotion formulated with Job’s tears extract and herbal extract (all moisturizing ingredients) that prevents dry, irritated skin and promotes healthy, radiant skin. It has a subtle herbal scent. https://www.utena.co.jp/magiabotanica/
https://prcdn.freetls.fastly.net/release_image/18106/263/18106-263-fba591cc9876dec42502d1498a74606c-690×690.png
https://prcdn.freetls.fastly.net/release_image/18106/263/18106-263-21f43cb7cc3a31075ab6f416de9eb3fb-1070×535.jpg Utena Co., Ltd. Since its founding in 1927, Utena Co., Ltd. has followed its corporate philosophy of “Contributing to society with sincerity and finding joy in people’s satisfaction.” Like the calyx of a flower from which the company name is derived, the company has developed cosmetics with the desire to “support the beauty of all people.” Our corporate slogan, “Let’s make beauty that does not yet exist,” embodies Utena’s determination to deliver products with sincerity, aiming to create new beauty through perspectives and ideas that even customers have not yet considered. We will continue to offer “human care products,” everyday items that pursue the innate beauty of human beings. 【Contact for inquiries regarding this press release】 Utena Inc. Public Relations Office Email: utena_pr@utena.co.jp 【Contact Information for Customers Regarding This Product】 Utena Co., Ltd. Customer Service Center Inquiry Form:
https://www.utena.co.jp/contact/ For more information about this release Press release attachments