A new step for Tohoku – Sendai office launches Providing “mental infrastructure” to change the future for children struggling with school refusal and low self-esteem

A New Step for Tohoku — Sendai Office Launches: Providing “Mental Infrastructure” to Change the Future for Children Suffering from School Refusal and Low Self-Esteem
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Self-Esteem Academy Press Release: October 29, 2025 A new step for Tohoku — Sendai office opens. Providing “mental infrastructure” to change the future for children struggling with school refusal and low self-esteem.
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The Self-Affirmation Society (Self-Affirmation Academy), a general incorporated foundation, has opened its Sendai Office as a new base serving the Tohoku and Hokkaido areas. This base is a demonstration site that connects schools, families, and communities, and aims to establish a “mental infrastructure” that supports children’s learning and development. More than just a branch office, it will function as a “base for creating social implementation models” that will spread from Tohoku to the entire country. ⸻ ■Why Sendai? Sendai is known as the “City of Trees” and is the center of education and culture in Tohoku. As a region that experienced the Great East Japan Earthquake, it is also a symbolic place to consider how communities can support children and build the future. Currently, the number of young people in the Tohoku region who are not attending school or who have lost their place in the community is increasing year by year. As issues that are difficult to solve at home or school alone become more prevalent, we believe it is of great significance to create a “support model that integrates education and the community” from Sendai and spread it throughout the country. ⸻ ■What is self-affirmation? Self-esteem is the mental foundation that allows you to believe, “I have value” and “I’m okay just the way I am.” This sense allows children to take on challenges without fear of failure and walk forward with hope for the future. However, a Cabinet Office survey found that Japanese children’s self-esteem is among the lowest among developed countries. In particular, an increasing number of children are coming to believe, “I’m no good anyway,” which is affecting their career paths and relationships.
https://prcdn.freetls.fastly.net/release_image/132490/17/132490-17-25724ba7dd1a45f71df3fa0eda189a83-728×488.png ⸻ ■Four Roles Played by the Sendai Office 1. School Support (School as a Base) Integrated design of class activities, parent-teacher meetings, and teacher training, and continuous support. 2. Co-creation between families and communities (Community as a Platform) Working with parent communities, youth sports groups, and after-school clubs, we will provide a “third place” and consultation desk for children. 3. Youth Career Support (Youth as a Future) Providing “self-esteem and career education” to junior high, high school, and university students and young working adults, supporting their career paths and
employment. 4. Research and Evaluation (Evidence as a Standard) Compile data on absences, problems, and psychological indicators and provide it to schools and communities. Establish a support model based on scientific evidence. ⸻ ■Roadmap ・ 2025 (foundation): Pilot implementation starting from Sendai ・ 2026 (expansion): Double the number of schools receiving annual support and establish permanent career support ・ 2027 (Establishment): Standardize evidence tools and deploy them nationwide
https://prcdn.freetls.fastly.net/release_image/132490/17/132490-17-2bf471bc2398e0b20b943e9880e628f9-778×516.png ⸻ ■Request for Participation ・ To educational institutions: Joint implementation of annual plans, co-creation of teacher training ・ To local governments and companies: Donations, sponsorship, CSR collaboration, joint research ・ To citizens and supporters:
Crowdfunding, volunteer participation, event management The Sendai office is the base for creating a model case of hope spreading “from Tohoku to the whole country.” ■ Closing From Sendai to Japan. We will spread the common language of “self-esteem” to education and the community, and create a society where both children and adults can “believe in themselves and move forward.” Your step will have a great power to change the future.
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https://prcdn.freetls.fastly.net/release_image/132490/17/132490-17-40a73f4c46dab19193c473e43e574b0e-1982×1486.png Teru Nakajima Guru of self-esteem: Nakajima Teru A best-selling author with over 740,000 copies sold A miraculous psychological counselor Representative director of the Self-Esteem Society General
Incorporated Foundation/Chairman of the Self-Esteem Academy. He has developed his own theory of self-esteem and develops human resources, with over 30,000 students. Using techniques such as psychology, neuroscience, and NLP, he has developed 120 unique coaching methods and issued qualifications. To date, he has served as a mentor to over 15,000 people, including CEOs of listed companies, Olympians, and actors. As the charismatic figure who gave birth to the self-esteem movement, he continues to live his life with the mission of
“communicating the importance of self-esteem to everyone and encouraging independent living,” and in addition to running the Positive Psychology Association and Kijuku, which explores new ways of living, he also hosts courses such as the Self-Esteem Counselor Course, the Self-Esteem Child Education Course, and the Self-Esteem Coaching Course, to spread awareness of Nakajima-style mental methods. Every month, he trains and produces over 500 mental counselors, coaches, trainers, and therapists. ● Publications Representative works include, “A textbook on self-esteem that will help you think “It’s okay” no matter what” (SB Creative), “Just look at it every day! 365-day self-esteem book” (SB Creative), “How to develop an “I don’t care” mindset: lessons in acquiring ambiguity” (KADOKAWA), “Confidence Switch: 39 positive habits to start from age 10” (Impress), “A guide to depressed feelings: increasing self-esteem” (Kizuna Publishing), and many more. ● Seminar and lecture themes – Self-esteem methods to get closer to “the person you want to be” and “your true self” – Turn HSP into a weapon! A guide to your overly sensitive self – The true nature of courage revealed from Adlerian psychology – A well-being way of working seen from a psychological perspective — mental health that brings energy to your work – Catchphrases can change your life! Verbal Habits to Boost Your Mental Immunity [Specialty] Self-esteem / Independent Human Resource Development / Mental Health / Management [Seminar/Lecture Genre] General Mental Health / Adlerian Psychology / HSP / Independent Management Theory / Leadership Theory ■Organization Overview [New Release] The Art of Creating Love (KADOKAWA) Released on Thursday, November 20, 2025 Organization name: Self-Affirmation Society, General Incorporated Foundation Address: 1-8-2 Ebisu Nishi, Shibuya-ku, Tokyo 150-0021 Representative Director: Teru Nakajima Business Activities: Development and provision of educational programs, social awareness activities to enhance self-esteem Official website:
https://ac-jikokoutei.com/ Contact: https://ac-jikokoutei.com/contact/