Book “BCG Pricing Strategy” to be released on October 29, 2025

Book “BCG Pricing Strategy” Released October 29, 2025 ​
Boston Consulting Group Press Release: October 29, 2025 Book “BCG Pricing Strategy” Released October 29, 2025 Comprehensively organizes and explains diverse and complex pricing strategic frameworks and methods
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New book from management consulting firm Boston Consulting Group (BCG) “BCG Pricing Strategy: Evolving Business, Markets, and Society through Price” will be published by Toyo Keizai Inc. on Wednesday, October 29, 2025. As cost structures change due to rising raw material, labor, and logistics costs, the success of pricing is having an increasingly significant impact on a company’s competitiveness and growth. However, due to the prolonged deflation, Japanese companies tend to have less robust pricing capabilities (organizational capabilities) than their leading counterparts in other countries. This book is a translation and re-edited version of the original [Note 1] that has attracted the attention of business leaders around the world, with the hope of helping to improve the pricing capabilities of Japanese companies. Using the “Pricing Hexagon” concept, which comprehensively organizes diverse and complex pricing strategic frameworks and methods, this book defines seven pricing games (diagrams) and explains the characteristics and strategies for each. Drawing on BCG’s extensive client support experience and research, this book examines pricing from both theoretical and practical perspectives, incorporating case studies from a wide range of industries, including B2B and B2C. In addition, the book discusses price “fairness” and approaches to using strategic pricing to solve social issues. This book is ideal for business leaders and those involved in pricing strategy and pricing, as well as anyone looking to learn more about pricing in a systematic way.
https://prcdn.freetls.fastly.net/release_image/145445/28/145445-28-de41358ab0ef8c9744359d951b728402-2480×1182.png [Note 1] Ranked as a bestseller in The Wall Street Journal and USA Today. https://www.bcg.com/news/26october2023-wall-street-journal-usa ■ Main Contents of this Book Introduction: Redefining the Concept of “Pricing” PART 1: Understanding the Big Picture of Pricing
Strategy—How the Pricing Hexagon Works Three Sources of Information / Four Economic Perspectives / Seven Pricing Games / Six Market Trends / Seven Organizational Sectors / Three Elements of Pricing Models PART 2 Systematically Mastering Pricing Techniques: How to Win at Seven Pricing Games Value Game / Uniform Game / Cost Game / Power Game / Customization Game / Choice Game / Dynamic Game PART 3 Accelerating Growth through Pricing Transformation: Evolving into a Game-Changing Company Pricing innovation / Introducing the XaaS model / Utilizing AI / Rethinking sales channels / Pursuing economies of scale / How to use free services PART 4 ​​Changing society through “pricing” — A game-changing approach Achieving a fair society through pricing / Eradicating disease through pricing / Halting climate change through pricing / Expanding social impact through pricing For more
information, please see the special feature page below.
https://www.bcg.com/ja-jp/capabilities/pricing-revenue-management/game-changer-the-new-strategic-pricing-book ■ Supervisor BCG Marketing, Sales & Pricing Group Asia Pacific Region and Japan Leader. Core member of the Consumer Goods & Distribution Group and Insurance Group. B.A. Kyoto University Faculty of Law. MBA from Yale University. Master of Business Administration in
International Relations from Yale University. After working at Nikko Citigroup Securities Inc., he joined BCG’s New York office. He has been based in the Tokyo office since 2016. Keiko Kihira Managing Director & Partner A core member of BCG’s Marketing, Sales & Pricing Group and Consumer Goods & Distribution Group. Japan leader of BCG’s Customer Insights Center. Graduated from Waseda University’s Faculty of Law and completed the Graduate School of Law at the same
university. Previously worked at TV Tokyo Broadband Corporation and GREE, Inc. ■ Book summary Book name: BCG Pricing Strategy: Evolving Business, Markets, and Society Through Price Original book: Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, by Jean-Manuel Izaret and Arnab Sinha Editors: Dai Agawa (BCG Managing Director & Partner), Keiko Kihira (BCG Managing Director & Partner) Translator: Noriko Watanabe Price: ¥4,180 (¥3,800 tax) Release Date: Wednesday, October 29, 2025 Specifications, Format: A5 size, 366 pages, paperback/ebook : Toyo Keizai Inc. Sales page: Amazon https://amzn.asia/d/39Z1YEw ■ About Boston Consulting Group (BCG) BCG partners with business and societal leaders to solve strategic challenges and realize growth opportunities. Founded in 1963 as a pioneer in strategy consulting. Today, we collaborate closely with clients to help them improve organizational capabilities, build sustainable competitive advantage, and contribute to society through a transformational approach that seeks to benefit all stakeholders. BCG’s global, diverse team helps clients with deep expertise in industries and management topics, combined with a wide range of insights to challenge the status quo and drive enterprise
transformation. We deliver solutions through cutting-edge management consulting, technology and design, and digital venture capabilities. From the top to the field, BCG’s unique collaborative approach helps create significant organizational impact and build a better world. In Japan, we established offices in Tokyo as our second global base in 1966, Nagoya in 2003, Osaka and Kyoto in 2020, and Fukuoka in 2022. https://www.bcg.com/ja-jp/ ■ Inquiries regarding this matter Boston Consulting Group Marketing Nakazaki, Nakabayashi, Miki Tel:
03-6387-7000 / Fax: 03-6387-0333 / Mail: press.relations@bcg.com