movel Inc. movel releases “Narita Airport Short Drama,” a collaboration with the Cannes Film Festival Grand Prix-winning director, featuring airport staff as the main characters

[movel Inc.] movel releases “Narita Airport Short Drama,” a
collaboration with a Cannes Film Festival Grand Prix-winning director, featuring airport staff as protagonists. ​
movel Inc. Press Release: October 29, 2025 movel releases “Narita Airport Short Drama,” a collaboration with a Cannes Film Festival Grand Prix-winning director, featuring airport staff as protagonists. The second series will be available on TikTok from Friday, October 31st. movel Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yuki Kawai; hereinafter “movel”), a group company of gaaboo Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Masataka Tsuji; hereinafter “gaaboo”), is pleased to announce that it has produced a series of “Narita Airport Short Dramas” as part of its support for Narita International Airport Corporation (Headquarters: Narita City, Chiba Prefecture; President and CEO: Naoki Fujii)’s human resources initiatives targeting younger generations, including Gen Z. The first episode will be released on the video-sharing app TikTok on Monday, October 20th, with the second episode scheduled for release on Friday, October 31st.
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From the production announcement and preview screening held on October 29th (left: lead actor Shuhei Fukuda, center left: NAA’s Toshihiro Katayama, center right: move’s Ami Kikuchi, right: director Mabuta Motoki) ◼︎Narita Airport’s first short drama initiative targets young people This drama was produced by Narita Airport, which is facing the challenge of securing an increasing number of employees in line with the “Second Airport Opening Project,” with the aim of stimulating interest in various airport-related jobs among young people, including Gen Z. Gaaboo, a planning and production company with strengths in social media consulting and marketing support, and movel, a creative group that brings together the sensibilities of young people and provides new value through social media, have jointly planned and produced a “Narita Airport Short Drama” that shines a spotlight on the behind-the-scenes staff who support the airport. The film is directed by Mabuta Motoki, who has previously won the Grand Prix at the Cannes Film Festival’s “#TikTokShortFilm Competition.”
https://prcdn.freetls.fastly.net/release_image/42287/10/42287-10-0e026304648508a1c5369b038fe104f1-1462×889.png ◼︎Coolness alone isn’t enough to make an impact. A two-minute video condensing real-life action and human drama that will captivate young viewers. Vertical short dramas are short videos of a few minutes that can be easily enjoyed on smartphones, and are particularly popular among young people who are keen on time performance. This drama, too, is packed with elements that resonate with young people, such as an emotional storyline, captivating scenes, and a clear, concise script, all within a few minutes, while depicting the real feelings of the people who support the airport. The main characters of this drama are ground handling staff and cleaners, two types of airport staff that usually get little attention. While they may seem unassuming at first glance, this drama shines a spotlight on these essential airport jobs, realistically portraying them as not just cool, but also down-to-earth and dedicated workers who approach their work with utmost dedication. Packed into just three minutes, the drama quickly draws viewers in with its human drama, the joys and hardships, the perks of the job, and the rewards. This is the kind of viewing experience we aimed for.
https://prcdn.freetls.fastly.net/release_image/42287/10/42287-10-8f96151a8eb1d899ed0951590d16c9dc-841×590.jpg Photo taken at Narita Airport Hot Springs, Sora no Yu
https://prcdn.freetls.fastly.net/release_image/42287/10/42287-10-0183657f4000d8ee4ff0ecf9f4ae3afd-1080×1440.jpg Shooting scene at Narita Airport ◼︎Product Information Title: “Narita Airport Short Drama” The first work is “Destination of the Suitcase,” and the second work is “Big Trouble with My Favorite at the Airport! (Part 1/Part 2)” Delivery date: <1st work> Monday, October 20, 2025<2nd work>Friday, October 31, 2025 Synopsis: First Film: “The Suitcase’s Destination” A daughter about to study abroad and her father, who works as a ground handling staff member, intersect through a single suitcase. At the airport, a place where “departure and support” intersect, the pride of a professional and the feelings of a family overlap. Second Film: “A Big Trouble with My Favorite Idol at the Airport! (Part 1/Part 2)” A female airport cleaner happens to encounter her favorite idol. Amidst the emotional encounter, she discovers the idol’s passport is missing and begins a search. With the flight’s departure time approaching, after a frantic search, the protagonist finds more than just the passport. Cast: First Film: “The Suitcase’s Destination” Koichi Narita: Shuhei Fukuda Sakura Narita: Shizuka Ishizuka Yoko Narita: Chitose Minami Childhood Sakura: Otoneka Second film: “My Favorite Idol Gets in Trouble at the Airport! (Part 1/Part 2)’ Sakuma Miu: Ishizuka Shioka International Idol Group Member: Watanabe Shunki Manager: Fukuda Shuhei Unreasonable male customer: Kiyokatsu Usui Ground staff: Chimyoto Minami Planning and Production:Narita International Airport Corporation, movel Inc., gaaboo Inc. Cooperation:Japan Airlines Co., Ltd., JAL Ground Services Co., Ltd., San-ei Maintenance Co., Ltd., Shibayama Town Filming Locations:Narita Airport, Shibayama Town, Chiba Prefecture, and others Distribution platform:TikTok
URL:https://www.tiktok.com/@narita.airport.official Video length:Each video approximately 3 minutes ◼︎Producer Comment from Kikuchi Ami In order to create a short drama that would inspire the younger generation to seriously consider working at an airport, we carefully considered insights that would resonate with young people. Because airport work is often perceived as a specialized profession, we first aimed to make it a viable career option for average students. We created a friendly “short drama” set at Narita Airport, the “gateway to Japan,” to spark interest. For our second series, we focused not on the typical “career aspirations,” but on a familiar theme for young people: “Maybe I’ll get to meet my favorite idol.” We planned and produced a drama that is unique to Narita Airport from an
unprecedented angle, promoting “oshikatsu,” a profession that may be considered taboo to promote as an attractive occupation.
https://prcdn.freetls.fastly.net/release_image/42287/10/42287-10-c4f6c1ee1f761b07322b4727f88dbe0f-3900×3900.jpg Born in Saitama Prefecture in 1999. Joined moveel Inc. in 2019. Utilizing the sensibilities and sense of trends cultivated as a member of the social media native generation, he is involved in a wide range of corporate social media strategies. He is responsible for the overall direction of production and operations, from planning and design to shooting, editing, and post management. With strengths in “a perspective that resonates with young people” and “creating mechanisms that have a high spreading power on social media,” they redefine the appeal of companies with “a youthful perspective and words.” They are not limited to managing official accounts, but are also involved in user-driven content design, such as product development and event planning. Rather than increasing the number of views or followers, they place emphasis on designing stories that users will “make personal” and want to talk about, and building experience leads that will make them want to post. They aim to update the very relationship between companies and consumers through social media. ◼︎Comment from Director Mabuta Motoki Behind the scenes at the airport, countless thoughts and feelings support someone’s departure. This film sheds light on the jobs that usually go unnoticed: the ground handling staff and cleaners at Narita Airport. During filming, I was deeply touched by the professionalism and warmth of the people on set. I hope this work will inspire the younger generation to think about the meaning of “work.” There are Easter eggs scattered throughout the film, so if you notice any, please leave a comment on the video and enjoy! Image
URL: https://prcdn.freetls.fastly.net/release_image/42287/10/42287-10-126e681d41afd05b5f2611c0f1693454-1044×1568.jpg In May 2022, the vertical short film “Is It Okay to Cut Down Trees?” won the Grand Prix in the #TikTokShortFilm
competition at the 75th Cannes Film Festival. In August 2022, “Oma Tsuri Sowagi” won the Technical Award at the TikTok TOHO Film Festival 2022. The film “Frail” will be released in theaters in July 2024. In addition to vertical video, they are focusing on global video production, such as working on a documentary about the production of the popular Netflix series “Villain Queen” in October 2024, and are promoting the possibilities of various visual expressions regardless of genre.
About movel Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/42287/10/42287-10-aca4610983257f2613b7f7f91a2368ae-1280×1280.png movel leverages the trend-sensing sensibilities of its creators, primarily from Gen Z, with an average age of 21.5, to provide social media support and planning production for a wide range of industries, companies, and brands with creative ideas that generate buzz on social media. Their plans, which anticipate not only trends but also future topics, and user-focused content that resonates with users, are popular and shared on social media platforms, primarily Instagram and TikTok, not just among young people but across a wide range of generations. Their creativity has led them to support a wide range of social media activities, including social media creative production and account management, for numerous major companies. In 2024, we began producing short dramas for social media platforms such as TikTok, Instagram Reels, and YouTube Shorts, leveraging our expertise in creative production and promotion specializing in social media. Our planning, which goes beyond production and integrates social media promotion, has generated the desired buzz on social media, earning us high praise from companies and drama distribution partners. 【Company Profile】 Company Name:movel Inc. Location:Tokyo Tatemono
Higashi-Shibuya Building 9F, 1-26-20 Higashi, Shibuya-ku, Tokyo Representative:Yuki Kawai, Takumi Uchibori Established:October 2018 HP: https://www.movel.jp/ For more information about this release