“Project [YOU]” Launches – The First Release: A Special Visual Featuring Leslie Kee and DJ CHARI hum Co., Ltd. Press Release: October 29, 2025 To Members of the Media “Project [YOU]” Launches – First Release: Special Visual Featuring Leslie Kee x DJ CHARI – World-renowned photographer Leslie Kee teams up with top hip-hop artists to launch a new project that sublimates the artists’ unique worldviews into one-of-a-kind art. We’re teaming up with world-renowned photographer Leslie Kee and top hip-hop artists to launch “Project [YOU],” sublimating their unique worldview into one-of-a-kind art. The first project will be released on October 29th, featuring visuals created in collaboration with DJ CHARI, a
Tokyo-based DJ/producer who is currently garnering significant attention.
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photographers and top artists to elevate their unique worldviews into one-of-a-kind works of art. The collaboration between world-renowned photographer Leslie Kee and fellow top artists creates a unique and sophisticated worldview. As the name [YOU] suggests, the project will capture various aspects of “you” and create artworks. In addition, the photos will not only be published as visuals, but will also be made into original T-shirts and sold in popular select shops nationwide. By creating and disseminating works in collaboration with various artists, we hope to create a new wave in the cultural scene. Official Instagram (@project_____you) ■The first project of this memorable series is a collaboration with DJ CHARI The project’s first project was led by DJ CHARI, one of today’s most talked-about DJs and producers, whose second album, “GOLDEN ROUTE,” reached No. 1 on Apple Music’s Hip-Hop Album Chart. After approximately two hours of filming, we are now releasing stunning visuals that capture DJ CHARI’s charm. ■ “Project [YOU] Official Channel” At the same time as the project begins, official YouTube and Instagram accounts will be launched to share footage from the artists’ shoots and interviews. We will be releasing behind-the-scenes footage documenting DJ CHARI’s shoot, as well as interview videos in which we ask the two artists questions about themselves. Official YouTube
https://www.youtube.com/@PROJECT03YOU Official Instagram
＠project_____you ■Profile
https://prcdn.freetls.fastly.net/release_image/165771/1/165771-1-645b3474548ffc5fecbc45dbfe2c6b99-800×757.jpg Leslie Kee Born in Singapore. As a photographer, he works worldwide, primarily in art, fashion, and advertising photography, as well as directing videos. His 2012 charity photo book “LOVE & HOPE” for the Great East Japan Earthquake received the 40th APA Minister of Economy, Trade and Industry Award. His photography and art magazine series “SUPER” actively collaborates with global companies and fashion designers such as YOHJI YAMAMOTO. In 2016, he launched “→2020 Leslie Kee Connects Portrait Messages,” a collaboration with NHK to encourage people across Japan to share their dreams and goals and strive for a better future, supporting the 2020 Tokyo Olympic and Paralympic Games. He has photographed over 1,500 portraits for official photos and directed promotional videos.
https://prcdn.freetls.fastly.net/release_image/165771/1/165771-1-e22b74631b83076e3cda61f49b3d0b97-1354×1360.png DJ CHARI A DJ/producer currently attracting the most attention, based mainly in Tokyo. He has produced a string of hits using his DJ-like production skills, with over 70 artists participating in his tracks to date. His second album, “GOLDEN ROUTE,” was released in December 2020 and reached No. 1 on Apple Music’s Hip-Hop Album Chart. The track “GOKU VIBES” also garnered attention on TikTok, garnering over 9 million views on YouTube. In December 2023, he held a two-man live show with DJ TATSUKI called “ALL FRIENDS” at Zepp DiverCity, featuring a total of approximately 50 artists.
