[Tokyo Theatre Co., Ltd.] A new promotional video starring Ami Touma has been released. The third installment of the “SCRE:EN” apparel collection, featuring movie theater screens, will be released, including backpacks and pouches. Tokyo Theater Co., Ltd. Press Release: October 30, 2025 To Members of the Media A new promotional video featuring Ami Touma has also been released. The third installment of the “SCRE:EN” apparel collection, featuring cinema screens, will be released, including backpacks and pouches. Sales begin sequentially from Friday, November 7th Image
URL: https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-97b27251f9f39837b5b88013d1169108-3900×3120.jpg
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https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-4ee6772b57b31cc74fafce81b332e64e-3900×3120.jpg This third installment features eight products accented with orange tags, including a large-capacity backpack and a single handle bag for everyday use. The four types of cinema pouches are designed to represent the screen sizes of “STANDARD,” “FLAT,” and “SCOPE,” as well as the shape of a film can, making this a lineup sure to appeal to movie lovers. Each screen retains the characteristics of the original screen and is made with perforated material for superior durability. These screens, which have supported movie theaters for many years, are now imbued with new value and will once again brighten your everyday life. Be sure to try out Tokyo Theatre’s “SCRE:EN.” ■New promotional video also released
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https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-2fedacafee8936793b56a89f5a932b15-3900×2194.png In conjunction with the release of the third installment, we are releasing a new SCRE:EN promotional video. The promotional video features Toma Ami, a young actress who has been gaining attention for her wide range of activities, from appearing in commercials and dramas to starring in feature films and on stage. Director Okagawa Taro shot the entire video wearing SCRE:EN items, using the nostalgic texture of film. The promotional video will begin screening in theaters throughout the Theatre Cinema Group from Friday, October 31st. ■Promotion movie
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https://www.youtube.com/watch?v=XouwNvXgtuU
https://www.youtube.com/watch?v=XouwNvXgtuU
https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-f833125297186b39a18f473bbaf3034b-1706×2560.jpg Touma Ami Born on November 2, 2006, in Okinawa Prefecture. Made her debut in a commercial in 2021. Major appearances include the 14th TV image character commercial for Calpis Water, a commercial for JR East’s “TAKANAWA GATEWAY CITY,” the NHK Taiga drama “What Will Ieyasu Do?” (2023), her first starring role as a voice actress in the animated film “Kagami no Kojyo” (2022), the film “Oishikute Naaku Toki” (2025), the film “Yukikaze” (2025), and the drama “Chihayafuru Meguri” (2024). Upcoming releases include the lead role in the film “The Girl at the End of the Line,” which will be released on January 23rd, the animated feature film “Etoile Blooming in Paris” which will be released on March 13th, and her stage debut in “Hamlet,” where she will play the heroine Ophelia, starting in May of the same year.
https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-88d8c2f355e65b01662836985e77d0d1-1125×1312.jpg Taro Okagawa After graduating from the Department of Film and Television at Osaka University of Arts, he worked as a freelance video director. He has worked in a wide range of genres, including music videos, advertising, and documentaries, and is currently expanding his field into fashion and art. His visual expression is characterized by a delicate observational eye and quiet humor. @tarookagawa
https://www.tarookagawa.com/ Regarding this shoot “The screen, the movie theater, filming on film. For me, this project was like a collection of nostalgia. Even amid the tension of filming, Touma-san remained calm and relaxed, which was impressive.” ■Product information
https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-e51bd7167fd7a3830488fef31e1808e9-1350×1080.jpg ＜BACKPACK＞ ・Sale price: ¥29,800 (tax included) This large-capacity backpack can hold a laptop, documents, and more. Its storage capacity makes it perfect for short trips. It features a hanging pocket on the interior and a pocket on the exterior side for storing a tumbler or umbrella. This is a multifunctional bag that can be used in a wide range of situations, both business and personal. In addition, the use of cushioning material makes it less likely to lose its shape.
https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-0ac7fb7044d7f7b0b1c4c5833a35ef34-1350×1080.jpg ＜CINEMA POUCH / STANDARD＞ ・Sales price: 8,900 yen (tax included) A standard-sized pouch inspired by the screen size [1:1.33]. The zipper opens wide and the interior is equipped with pockets on both sides. Customize the strap to use it as a bag or a bag-in-bag. In addition, the use of cushioning material makes it less likely to lose its shape.
https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-eb10024f21350aeb24acea67924c7585-1350×1080.jpg ＜CINEMA POUCH / FLAT＞ ・Sales price: 9,300 yen (tax included) A flat-sized pouch inspired by the screen size [1:1.85]. The zipper opens wide and the interior is equipped with pockets on both sides. Customize the strap to use it as a bag or a bag-in-bag. In addition, the use of cushioning material makes it less likely to lose its shape.
https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-10aec0726918ce30fbf4c875465107bb-1350×1080.jpg ＜CINEMA POUCH / SCOPE＞ ・Sales price: 9,700 yen (tax included) A scope-sized pouch inspired by the screen size [1:2.35]. The zipper opens wide and the interior is equipped with pockets on both sides. Customize the strap to use it as a bag or a bag-in-bag. In addition, the use of cushioning material makes it less likely to lose its shape.
https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-38e77b4dddb77a8bafa686a407689fd8-1350×1080.jpg ＜CINEMA POUCH / FILM＞ ・Sales price: 9,200 yen (tax included) A film-shaped pouch inspired by film cans. The zipper opens wide and the interior is equipped with pockets on both sides. Customize the strap to use it as a bag or a bag-in-bag. In addition, the use of cushioning material makes it less likely to lose its shape.
https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-b09c818baa82ae0440ea4094d104f466-1350×1080.jpg ＜SINGLE HANDLE BAG＞ ・Sales price: 12,100 yen (tax included) A multifunctional bag that can compactly store your smartphone, wallet, and other essentials. The single handle allows for smooth opening and closing of the zipper, making it ideal for light outings. Attach the included shoulder strap to use it as a shoulder bag. In addition, the use of cushioning material makes it less likely to lose its shape.
https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-ffc0f2696e7ed97e59273c41ad1bd52d-1350×1080.jpg ＜PEN CASE＞ ・Sales price: 5,500 yen (tax included) A mini case for storing desk stationery and gadgets. Taking advantage of the taut texture of the screen material The three-dimensional silhouette makes this a versatile case.
https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-d78728f87050d5f9185f1d167bfb6ca9-1350×1080.jpg ＜CARD CASE＞ ・Sales price: 6,100 yen (tax included) A screen-material case that can store business cards and other cards. It’s foldable, allowing you to store plenty of cards on both sides.
https://prcdn.freetls.fastly.net/release_image/117798/15/117798-15-09fc0b362709efc5ecac2459202d9485-3840×2160.jpg ・Release date (all items): Sales will begin on Friday, November 7, 2025 ・Sales Theaters (All Items): Human Trust Cinema Shibuya, Human Trust Cinema Yurakucho, Theater Shinjuku, Cine Libre Ikebukuro, Kineka Omori, Theater Umeda, Cine Libre Kobe ■Online Store
https://ttcg.official.ec/categories/5128952 ■Special site
screen-theatres.jp ■Instagram
https://www.instagram.com/screen_theatres/ ■Company Profile Company Name: Tokyo Theatre Co., Ltd. Representative: Kazuhiro Ota,
Representative Director and President Head office location: 1-1-8 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Established: June 28, 1946 Business: Video-related business, food and beverage-related business, real estate-related business For more information about this release Press release attachments